Lenovo: From personal computers to personal clouds

As cloud computing becomes more and more trending, Lenovo's cloud services are becoming more organized and clearer. With the introduction of Lenovo's new tablet and smartphone, we see the thread of association in personal cloud services. Le pad, le pad A1, le pad S2, le phone, le Phone2 and so on, plus Lenovo Music TV, plus the PC side, Lenovo's layout has been three-dimensional, and brought four kinds of products of centralized integration. We can see that this is a full application bonding. Through various types of terminals to create a different user experience, and then pull up the brand's extensive penetration, leading the brand influence, forming a joint effort, cohesion of the whole market overall momentum.

We also see that Lenovo has a bridge over a new service model. That is "Le Yun" cloud services, through the "Lok Yun" to achieve personal information management, interconnection, social and other three types of services. In the personal information management, Lenovo Group provides 200G storage space, support multiple file format access, and provide contact data backup service, automatic synchronization function, can realize all kinds of terminal synchronization data update. In the interconnection, realize the mutual access between different terminals, at any time to find the terminal and read data; "Task migration" function, can make game, video, ebook and other applications, seamless switch between terminals. In social networking, Lenovo offers a "one-button release" feature that allows users to publish graphics and video to multiple mainstream social networking platforms at the end of the music terminal. It is obvious that this is a unity of the product of the self or bonding. Because of the variety of products, the need for a complete coordination, so as to better reflect the coordination between each other, thereby bringing more convenience. This is also the trend, and the planning and convenience of cloud computing is also the intention.

This kind of coordination is needed to gain a full range of user acceptance. Moreover, in the product segmentation, Lenovo more and more understand the market demand is different, because the user level of different needs more subdivided products to cover. In the traditional PC market strength and years of market understanding, so that Lenovo has more grasp of user needs. This is also why we see Lenovo launching a variety of new music terminals, including smartphone phone S2, and a 5-inch, 7-inch, 10-inch screen tablet music pad S2. It is worth mentioning the layout of the tablet computer, the S2 7-inch Tablet PC using the Android 3.0 operating system, support 720P high-definition recording, S2 5-inch flat plate using Qualcomm 1.2G processor, support 3G call function. This is an attempt, but also for some people who like to draw wind. Of course in the application due to the increase in the screen, than the mobile phone has a greater display range. But now the market has been cool and Samsung launched its own 5-inch screen smart phone, the two sides have a certain intersection.

It is to be noted that Lenovo said that all future Lok end products will use the idea of the brand, that is, smart phone ideaphone, tablet computer ideatab, smart TV IDEATV. Obviously Lenovo is interested in the brand's carding and grounding. This is a good idea, of course, brand Xuanjie is also very important. In the domestic market, Lenovo has an advantage, Lenovo more than Apple to understand the needs of Chinese users, but also more understanding of the carrier's demand for products, at the same time, Lenovo's channel advantages and marketing capabilities are strong. The recent launch of the Le pad A1 's thousand-dollar plan, in the market has set off a wave. believe that with the continuous breakdown of the tablet, there will be more marketing means to rob the ipad market share, thereby bringing more market opportunities.

We see that research from Google shows. Tablet users are bringing tablets into the details of their lives, and research has found that the most common use of tablet behavior is to send and receive mail, play games and social networks. Tablets are mostly at home, few travel and smartphones are everywhere, and laptops are moving at different times during commuting, with few users taking tablets out of their homes. The tablet quickly becomes a unique third screen outside the phone and notebook. Research has shown that users use their tablets primarily for recreation, while laptops are more likely to be used for work-related activities. Tablet is a personal device, 91% of the time used in private affairs rather than work-related things. Once users have a tablet, their entertainment will quickly migrate from laptops and smartphones to tablet computers.

In addition, according to a new study by operator Orange, the consumption of tablet media by Europeans is taking a role in television programmes, with the survey data being commissioned by an independent research agency TNS, with a sample of 5000 people in the UK, France, Spain and Poland, which show consumers are getting used to using smart devices to kill time , and the tablet is considered an efficient media device that can achieve all the functions of a screen such as TV, computer, and smart machine at once. It is clear that the tablet has become an important carrier, and the attraction for users is soaring, and it is a different terminal from smartphones and laptops.

At the same time, we can also experience a new change in smart TV, which is why we see giants such as Apple, Microsoft and Google all stirring up. Now Lenovo has launched its own smart TV, I believe that the entire terminal market, the future of the war is still a lot, but now it is only a prologue. With the introduction of Lenovo's personal cloud strategy, it can also be seen that Lenovo's attention to the user experience. It also shows that Lenovo has completed integration of hardware and software into cloud services.

(Responsible editor: The good of the Legacy)