LG China Turnaround

LG, the world's third-ranked handset market, has long faced the embarrassment of a second-tier brand in the Chinese market, with a market ranking of 10. "Our goal this year is to get into the top three of the Chinese market. "February 1, LG Electronics (China), general manager of Mobile Communications Ningweiguang in an interview with the reporter revealed that this year, LG China will adopt OMS, Windows Mobile, Android three operating system parallel strategy to cover the high, medium and low-end smartphone market, and through the implantation of social networks,　　Focus on Marketing "dessert series" mobile phones and other strategies to further expand the LG mobile phone in China's market share. Prior to this, although LG mobile phone in the global market has grown to be second only to Nokia and Samsung's "Tan", but in the Chinese market, because it entered the time later than other manufacturers, missed the best time for happy enclosure, since 2003 to China, has been flat. According to GfK statistics, in 2006 years or so after the breakthrough 1%, LG's market share has no further achievements, until the first half of 2008, still hovering under 2%.　　China's mobile phone market competition is very fierce, in the big brand and the double attack of Shanzhai, after the entry of the most difficult situation. "Our goal this year is to increase the volume of shipments and sales in the Chinese market by one-fold."　　"Ningweiguang said. In fact, LG has been quietly exerting its force in the Chinese market since the second half of 2008. China's telecoms restructuring and 3G licensing have created an important opportunity for LG to reverse its performance. "LG is good at the operator-led market.　　"In 2008, the proportion of mobile phone market affected by Chinese operators was about 20%, and in 2009 the ratio had increased to 35% to 40%, while LG benefited from cooperation with the three major operators," Ningweiguang said. 2009, LG through the adjustment of product strategy and optimize the product line, including Windows Phone and ophone in addition to more than 40 new mobile phones, and the distribution of resources to integrate, retail outlets from 7,000 to 13,000, and with the Chinese mail Protec, audio, Gome, Suning and other important channel manufacturers to strengthen cooperation.　　Ningweiguang revealed that as of the end of 2009, LG China's market ranking rose to fourth place. "We cannot provide independent profit and loss data, but both shipments and sales have doubled from 2008 to 2009, with a market share of nearly 4% per cent."　　"Let's say. According to LG's plan, it hopes that in 2010 shipments and sales will be doubled, with market share rising to around 6%, becoming the third largest handset seller in the Chinese market.　　and the 3G mobile phone, expand channel cooperation, and strengthen the cooperation of operators will become its in China market turn over important means. LG Electronics announced its 2010 Global strategy on January 13. Among them, LG plans to enter the global smartphone market, and to achieve 140 million mobile phone sales throughout the year, thus becoming the world's second largest handset manufacturer. In 2009 shipments of mobile phone 117.9 million baseOn the whole, this goal is planned for 20% growth. In the fourth quarter of last year, global handset shipments rose 11.3% per cent year-on-year and ended the 5-quarter contraction, according to IDC's Global mobile phone Tracking Quarterly, January 31. The report argues that the global handset market has started to rebound fully after a full-blown market recession since the financial crisis. Among them, the Asia-Pacific market and the U.S. market rapid growth, is the main force to promote global market rebound, and new smartphones and SNS mobile phones and other new products, but also the rebound booster.