LG denies mobile phone business out of China relies on internet sales

LG denies that handset business withdrew from China Research institute IDC Statistics show that 2009 to date, LG handset global market share plunged from 10% to 3.1%. Since last October, LG China has abolished a large number of mobile phone services, including sales staff to cut 1000 people. News of the "big operation" of the Chinese mobile phone team in the late last year, layoffs and cutbacks have followed, and the news that LG's mobile business will be withdrawn from China has never stopped. Not long ago, a technology blogger wrote that LG would pack its mobile phone business to a commercial-only brand, regardless of production or sales. However, LG Greater China brand Marketing general manager Liu Chengyu yesterday in an interview with South all reporters denied this statement. He said LG launched its flagship smart-machine G2 earlier this month and has been introduced in Hong Kong to enter the mainland market by the end of September. But at the same time, he admits that LG now has little mobile phones in the country and fewer retail counters. So G2 will first go to Beijing-east such as the electric business channel, the future product line gradually enriched, and then to social channels. To follow the sharp brand on loan one months ago, LG official revealed that it will launch G2, officially released in early August. But at the same time, the domestic media has said that LG will be likely to change the Chinese market operation method this year, from the current direct operation to retain the brand but by other manufacturers agent. The main factor is that LG's share of the Chinese market has a significant decline, which is tantamount to the indirect withdrawal from the Chinese market. In a more detailed version, LG, the world's highest-ranked third-place player in the age of the feature machine, failed to catch up with the global smartphone boom and its share fell. In the first half of this year, there were few new products in China, social channels or closing, or cancellation counters, a mess. In view of this, LG or will follow the Japanese sharp, the mobile phone brand leased to the foundry, by the latter ODM products and assume the sales, after-sale and other functions. This model is not uncommon in China, such as the current market of sharp mobile phones in essence by Foxconn design production, pioneer (Pioneer) Brand mobile phones by Suning OEM. However, Liu Chengyu reporters to the south, "LG mobile phone will not quit China, and will not take the way of OEM, but independent research and development and management." "G2"? Liu Chengyu said August 27 LG in the Hong Kong market officially launched the G2, and the phone in one months will also enter the mainland market. The product, which is seen as the "roll over" of LG's mobile phone, was released earlier this month, with a 5.2-inch full HD IPs ultra-thin display. Liu Chengyu said the display is currently only used on LG's own mobile phone, and has not been supplied to other handset makers. Compared to "fellow" Samsung, LG mobile phone in the Chinese market can be an early, but a late. Early "chocolate", "Shine" and other models in the overwhelming publicity offensive sales, but also set up a unique brand of LG mobile phone image. But since 2009, after the rise of the Android phone market, LG reacted too slowly, because not enough good product support, painstakingly accumulated image slowly by the marketForgotten。 LG Mobile's global market share plunged from 10% to 3.1% since 2009, according to IDC, the Research institute. Since last October, LG China has abolished a large number of mobile phone services, including sales staff to cut 1000 people. The channel, in Guangzhou, for example, last year due to the lack of products, many signed to the end of the counter can only be empty. By this year, there has been a massive contraction. Sales channels rely on the electric dealer for LG mobile phone now encounter dilemma, Liu Chengyu not taboo. But he also stressed the competitiveness of G2, and said that from this model, LG mobile phone will be a strong return to the Chinese market, followed by a wealth of product line layout. As for the social channel shrinkage brought about by the problem, Liu Chengyu said the early stage will be through the Electronic business platform to sell G2. When the South reporters mentioned whether and the Beijing-East cooperation, Liu Chengyu also did not deny, he said, as the product line gradually enriched, the ground social channels will also be gradually established. Talking about LG mobile phone, consulting agency and National policy chief analyst Yang Qun said, LG China can only look at the era of the function of the accumulation of mobile phone brand image slowly "down", after all, all product development and design are unified headquarters. "There is no way to have a new Chinese company. Reporter Fangnan