LG Mobile New Mission: China's market position to international

Although LG rose in the global market last year, sales of 117.9 million mobile phones a year, the market share of 11% in the world's top three, but its market share in the Chinese market is only 3.4%, ranked fourth, and its "international status" there is a big gap.　　How to make its China market position to the international market, become LG Mobile phone this year's new task. Recently, LG Electronics China Mobile Communications Department general manager Ningweiguang said LG will be the smartphone as the main direction of this year's development. In 2010, we hope to double the shipments and sales of the Chinese market and increase the market share to around 6%, becoming the third largest handset seller in China.　　and 3G mobile phone, expand channel cooperation, and enhance the cooperation of operators will become its market in China's important means of upgrading.　　"Find the Feeling" in the Chinese market according to Saino's statistics, LG in the 2008 average in the domestic market share of 2.2%, the entire 2009 market share is 3.4%, for the domestic market sales fourth. In this respect, Ningweiguang concluded, "LG mobile phone in just entered China when it seems some acclimatized, has not found a suitable for their own rhythm and tactics." In addition, in the global market strategy of LG mobile phone, the cooperation with operators has been very good, but the Chinese market is the channel for the King. "To this end, in 2009, LG adjusted its product strategy to optimize the product line, a total of more than 40 new handsets, including Windows phone and ophone, and resource integration of sales channels, from 7,000 to 13,000 retail outlets, and with Chinese mail Protec, audio, Gome,　　Suning and other important channel manufacturers to strengthen cooperation. "In 2008, the proportion of mobile phone market affected by Chinese operators was about 20%. After entering the 3G ERA in 2009, this proportion has risen to 35% to 40%. In the process, LG will benefit from cooperation with the three major operators.　　"Ningweiguang said. LG aims to Apple and BlackBerry in LG's 2010-year plan, the smartphone is the product line that LG focuses on. "The company now treats Apple, BlackBerry maker Rim and palm as rivals," said Nan Xi, LG chief executive. "The latest figures released by IDC last week show that the smartphone market grew by nearly 30% in 2009." IDC believes the growth will continue into 2010 years as the number of products increases and prices fall.　　Although Nokia, Samsung and LG, the three largest handset manufacturers occupy more than 60% of the global market share, but their position in the smartphone industry has been hit by rim and Apple's serious impact. LG set up a dedicated smartphone team last year to increase smartphone developers by about 30% and plans to launch about 20 smartphones in 2010, more than half of which will use the Android operating system. LG expects smartphone sales to break 10 million, and LG's share of the smartphone market is still limited, butHopefully 2010 will have a two-digit market share in the global smartphone market. How does LG's competitive advantage come about when global handset makers flock together to develop smartphones? Ningweiguang analysis, smartphones in the future there are only three kinds of competition: one of their own is a smartphone brand, their mobile phones with their own development of the operating system, such as RIM's BlackBerry, Apple's iphone; the second, like Motorola, is on a platform offered by other operating system vendors (Android) Add their own applications and changes; Finally, some manufacturers in the fight who the most cost-effective smart phone.　　LG chose the last development model. Newspaper reporter Zhao