LG wants to roll over in China.

It is reported that the well-known mobile phone brand LG will launch the new flagship smartphone in the Chinese market – information from the ministry's website shows that the LG G2 licensed version of the device model LG D802 has obtained a domestic network license and is expected to be available for sale in the near future.

It is understood that the G series will replace Optimus to become LG's new high-end brand, "high-end" becomes the focus of LG future development, G2 is also a high expectation by LG, shoulder the important mission of narrowing the gap with Samsung, Apple. Although LG is full of confidence in the new flagship, but industry analysts believe that in the Chinese market for a long time no new LG, brand awareness is not as good as before, coupled with product social sales channels of large contraction, I am afraid it is difficult to achieve in the Chinese market "salted fish."

LG G2 into China, sword refers to the high-end market

Recent news about LG G2 will be sold in the Chinese market. According to the latest news released by the media, information from the ministry's website shows that the licensed version of LG G2, a device model for LG D802, has obtained a domestic network license and is expected to be available for sale in the near future. The product, which is seen as the "roll over" of LG's mobile phone, was released in early August, with a 5.2-inch full HD IPs ultra-thin display.

Since last year, with the continued decline in the performance of LG mobile phones in China, after a spate of negative news from LG's Chinese mobile phone team, such as layoffs and cutbacks, the company has countered with speculation that LG will quit the Chinese market, saying the company is now optimizing its restructuring phase and will regroup in the mobile phone market next year. LG G2 D802 's launch, perhaps the best way to LG counterattack rumors, however, taking into account the product line and channel issues, LG said, G2 will first go to the electricity business channel, the future product line gradually enriched, and then to social channels.

Industry analysts, G2 is LG and its domestic rivals Samsung Galaxy S4 competition for high-level mobile phones, of course, the competition is also the iphone 5, HTC one and Sony Xperia Z. Compared to Samsung, LG mobile phone in the Chinese market is "up early, catch a late episode." Since 2009, after the rise of Android mobile phone market, LG response is too slow, because there is not enough good product support, painstakingly accumulated image slowly forgotten by the market. Now, LG is looking at the new flagship machine G2 in the Chinese market, the industry's attention.

In addition to G2 flagship handsets, LG says there is a series of big moves: not just a G-series tablet, but smart glasses and smart watch two G-Series wear equipment.

Global smartphone market old frustrated China

LG has been adhering to the high-end mobile phone market in recent years, and has made good achievements in South Korea and the European and American markets. LG sales in the second quarter of this year were about 12.1 million, breaking the record and ranking third in 5.3% of global market share, according to a report released by Strategyanalytics,sa, the US market research and consultancy. However, in the Chinese market, LG is not even in the top ten, the market share of less than 1%. The industry analysis of the LG mobile phone caused such a situation is the product, channel, brand, the overall failure.

LG Mobile's global market share plunged from 10% to 3.1% since 2009. Since last October, LG China has massively abolished its mobile phone office. And channel aspect, because has not introduced the new product in the Chinese market, causes many city's LG counter to be only empty, the product line large-scale contraction. The "shaky" handset business has made LG aware of the importance of exploiting emerging markets, particularly the world's largest mobile phone market. LG's strategy was to sell cheap smartphones to the mass market, and LG is now trying to win back the handset market at the high-end, but with the saturation of the high-end market and the dominance of Samsung and Apple, LG's outlook is grim.

As the global smartphone market old, LG is frustrated with China, which is closely related to its strategic mistakes in China. LG mobile phone in China once "downwind", but the success of the functional mobile phone market delayed LG to smart phone transformation speed. At the time of the 2010 smartphone boom, LG did nothing and missed out on a great opportunity for development. LG chose to cooperate with Microsoft at that time, but behold the Android system in the domestic explosion, until November 2010 LG began to launch a series of Android phone, and at this time is later than the opponent half a year. In addition, Samsung, Apple, Nokia and other manufacturers in the Chinese market intensive exerting force, the LG brings many challenges.

LG faces multiple defects such as channel and product line in China

In the age of the intelligent machine, LG's product quantity is inferior to Samsung and other brands, but LG's same class handset has the advantage in the disposition and the price, but these advantages once arrive China to be redundant. Since the end of 2012, LG's mobile phone business in China has been virtually stalled. For a long time, LG mobile phone product line in the Chinese market almost broken, new models can not be launched, cooperation channels have been selling old models, sales have been seriously affected. Is the so-called "bricks", in the Chinese market for a long time no new debut, leading to LG this mobile phone brand even gradually forgotten.

In the channel, LG and operators rarely cooperate, can only rely on the electricity channel to open the sales gate. The efficient supply chain, coupled with the weakness of product distribution capability, has brought many obstacles to LG's layout of the Chinese market. In addition, the recent brand new products are in the shop, LG's flagship competitiveness is not weak. According to the current size of LG Electronics, it should be introduced one or two new models each month, but the current LG mobile phone in the Chinese market is almost dried up product line. At the same time, because can not continue to supply, resulting in the channel inventory can not adjust prices, lower dealers have to earn a call, making LG mobile phone's domestic agents bear huge losses.

LG is aware of its embarrassing situation and hopes to revive its past success in China by changing its terminal strategy. LG G2 is intent on creating a good brand image of LG high-end machine, while LG is also improving the low-end smartphone product chain. But LG still has a long way to go to catch up with rivals in terms of brand value and sales.