Lin Yu "Shang" and "Tao" of Qin Dynasty

Introduction：

"Road" and "Tao" are deeply rooted in the Chinese cultural genes within two words. In reality, the Chinese love to "build roads", whether it is "no road difficult, more difficult to open the way" of the story, or the folk "to want to rich, first road" of the simple ideal, the Chinese people to "road" with the persistent longing for a better survival of the nation's ideal to inherit the generation after generation. Thought, the Chinese people love "monasticism", this is not to refer to the religious meaning of "monasticism", but refers to any industry, the Chinese pursuit of the wisdom of success of the exploration. This includes Wendao, martial arts, Guan Dao, Meiyi ... And with the rise of China's economy, the development of national enterprises, the emphasis on the "Business Road".

Recently, global network technology once again interviewed the Network Qin CEO Dr. Lin Yu, if the last time about "the Silk Road of the Network Qin" interview let us understand the Network Qin overseas Development "trade route", then this interview lets us understand the Net Qin lead the leader Lin Yu the "Commercial Road".

The beginning of departure: "Love to fight will win" Fujian Shanglinyu

When I saw Dr. Lin Yu again, he has just been selected in the Fortune magazine, "The world's 40-year-old business Elite List", which is now determined to make the Network Qin as "the world's most trusted mobile internet companies," Lin Yu, is undoubtedly a minor step on the road, but if the seven years ago, This is at that time Lin Yu to dare not think of.

In fact, seven years ago, Lin Yu was exactly the same as an associate professor at Beijing University of Posts and telecommunications, talking about his experiences on campus. "When I was in college, I had no idea that I would be a company in the future," Lin Yu admits. At that time chose to read a PhD, but also because the environment in the university more free, you can more time to think about what to do in the future, so choose to read Bo. ”

Lin Yu was a ph. D. In the national Laboratory of Posts and telecommunications network and exchange. During the World Class Network Journal (IEEE Trans. On Neural NX, IEEE Trans, Wireless Communications, etc.) published a number of papers, the application of nearly 20 invention patents. As an associate professor at an early age, he is likely to become an outstanding scholar and a great professor if he develops on the line of scholarship.

And that changed in 2004. At that time, Lin Yu in the communication with the then Nokia Chief scientist, for the first time to realize the huge future of the mobile phone security market. This triggered the entrepreneurial impulse in his heart ...

Lin Yu is a Fujian man. Fujian is a place with a long tradition of doing business. Far more than 4,000 years ago, tan Stone Mountain culture has revealed the characteristics of marine civilization; during the song and Yuan Dynasties, Quanzhou became an important cradle of the "sea Silk Road", and in modern times, Xiamen and Fuzhou ranked five, and the culture of Mawei ship was glorious. It can be said that the sea, commerce, openness, immigration and other factors, has long been integrated into the blood of Fujian people, Fujian culture has become a unique endowment. Fujian merchants as the representative of the "Fujian merchants" since ancient times as the first group of Chinese businessmen, because of "open, expand" The spirit of the famous.

The power of the so-called culture, it is not at all those gorgeous beautiful words, or a long history of the ruins, but it is dissolved in the blood, revealed in words and deeds of people's lives imperceptibly influence. In Fujian, the song "Love to Fight to win" is almost a household name. In a sense, this song is the Fujian merchants "Love Fight Win" character portrayal. Lin Yu, too, "risk is the greatest risk." Lin Yu said.

So, the birth of the 2005 NetQin became the logical thing.

But Lin Yu entrepreneurship is far from plain sailing, China has since ancient times, "scholar revolt, three years not" of the argument, to the scholar, especially the study of people who are particularly good, is often hung "puny" label. Lin Yu at the beginning of his business, faced with all aspects of the query, do not understand the academic background of management, do not understand the financial, do not know how to sell, everything to learn from scratch, and his choice of mobile phone security direction is too advanced, people can not help but ask: "This (he), really able to do?"

Seven years later, the Net Qin (Lin Yu) handed over to answer the answers to the original question. As the Fortune magazine said in an award-winning speech to Lin Yu, "Lin Yu, a professor who founded a mobile-phone security firm with 15000 dollars and a handful of graduate students in 2005, is making a career." The majority of the Chinese company's current income comes from overseas markets and is growing rapidly. 20 million of dollars ' earnings rose 125% in the last quarter, and their incomes have grown more than 10 times-fold since 2008. "Perhaps this is the best portrayal of the character of Fujian Shanglinyu's" love to fight to win ".

Recalling the early days of entrepreneurship, Lin Yu not to talk about the difficulties, but he from the Sino-US business environment contrast, today in China are interested in entrepreneurial young people give some advice.

"I don't advise college graduates to start a business. "Lin Yu carefully said:" College students after graduation it is best to go to work for several years, the society has more understanding, then to start a business. ”

Lin Yu with his entrepreneurial experience. The overall business environment in the United States is more mature, the rules are perfect, if an entrepreneur has a good idea, then no matter from the start-up fund raising, the company's establishment, the initial development will have a relatively ideal environment to operate, entrepreneurs mainly do is the integration of resources, the idea of landing. China's business environment is relatively complex, because our development is far from mature stage, a lot of competition is still in a disorderly state, which requires more entrepreneurs. In addition to providing good ideas, we must learn to deal with all aspects of the challenges and deal with complex situations. Fortunately, China has developed rapidly, and today's entrepreneurial environment has improved significantly compared with 2005.

"The government and the community have already started to pay attention to this problem, and I believe it will be better." "For the future, Lin Yu thinks full of hope.

On the road: "People friendly, treat people with sincerity" Confucian Lin Yu

China's market is very big, can support many local enterprises bigger, but how to let Chinese enterprises to do strong?

Hundred years of expectation, once rise, but how many Chinese enterprises will be short-lived, and how many enterprises will become the new "Hundred Years old shop"?

Everyone likes to win, and businesses want to get rich results. So where's the winning machine?

The simple truth is that the withered fruit trees have no fruit, and the fruit of the dying fruit is also bitter, and only the most vibrant fruit trees can bear the sweetest fruit. So the winning machine comes from life.

All fruit is the essence of life, is the birth of vitality. The same is true of enterprise business.

"Do business is like a man, so the Network Qin has been in the internal constantly stressed ' people friendly, treat people with sincerity ' work standards, this is also one of the corporate culture of NetQin. "Lin Yu said.

If we take care of the fruit trees, we need hard watering, weeding, fertilization and so on, a business to their own team, customers, partners should also have the dedication, so that all people feel good faith and sincerity, then your environment will be full of vitality, if the tree is full of vitality, then in time, will be satisfied with the fruitful fruit.

"The development of NetQin in the past seven years, no matter how difficult the situation, we have never defaulted on the wages of employees." "Similarly, externally, we have never maliciously attacked any competitor," Lin Yu said. ”

Lin Yu that a corporate culture to build, the quality of the embodiment of the need for internal and external unity, such as a person to unfading, do business is so, only in their own employees and customers, partners in good faith to stay, will allow the enterprise's internal and external environment to maintain vitality, and then to pursue the win.

But looking at the entire business environment in China, do we create an environment that is big enough for a powerful enterprise to be born in batches?

Chinese culture has always emphasized the combination of legal system and moral self-discipline, especially under the condition of imperfect legal environment, especially emphasizing individual self-discipline, which is embodied in the cultural inheritance of "Shang DAO" in China. Take the spirit of the Fujian business as an example, "The Good view is time-varying, homeopathy, and risk, love spell will win, gregarious unity, generosity of loyalty, love the ancestral village, give back to the motherland," the core values, can be regarded as a business treasure, can also be regarded as a person's criteria. So it can be said that the formation of Chinese "commercial Road" is closely related to the inheritance of Chinese culture.

But today, China's social development has been confronted with a breakdown of the moral system, a chaotic outlook on values and a greater impact on the business environment. Unfair competition, malicious attacks and other means of endless, this objectively reflects the current business environment in China is full of insecurity. And as a person in the absence of security, the first thought will be self-preservation, and the most "excellent" means of self-preservation is to first strike for strong, the possible threat to their own target first kill. From the point of view of competition, this idea can not be right or wrong, but in the current China's lack of normative business environment, this means of competition will be developed to unscrupulous, resulting in a further deterioration of the overall business environment, and ultimately hurt consumers and enterprises themselves.

This is also China's huge market, but only to make Chinese enterprises bigger, but not easy to do one of the important reasons. We want to nurture the towering trees that really belong to China, but first we have to provide the soil and environment that can grow up for towering trees. Otherwise, it is a good seed, the seedlings are also in vain, because they often did not have time to really grow towering, it has died.

In his communication with Lin Yu, he felt a faint apprehension of his current business environment. Online will often appear the negative news of the qin, according to the third party public opinion report, the Network Qin's negative speech and the news has more than 90% from "the Friend Merchant". "The user experience is the enterprise," Lin Yu said at the 2012 Summer Davos forum. Business competition between enterprises should grasp the scale, without the bottom line improper malicious competition will only damage the ultimate interests of users, although the enterprise has been a temporary promotion of growth, but over the years will only have a very bad impact, enterprises to work with a conscience. I also call on all enterprises to avoid unscrupulous and malicious competition, and jointly establish a moral and honest business civilization. ”

The construction of modern commercial civilization in China still needs to obtain nourishment from traditional Chinese culture, which requires the combination of legal system and moral self-discipline. It is not enough to rely on government governance alone or on the self-discipline of enterprises. Just like the two sides of a coin, if you want a coin to stand up and roll forward, you need to balance the development of two sides, otherwise it will cause the coin lying on the ground, one side of the "dark", the other side even if "Shuoshuo light" can not move a dime of the dilemma. Therefore, the construction of modern commercial civilization in China needs the joint efforts of the Government and enterprises, and requires the common construction of social legal system and enterprise self-discipline. In this process, the revival and development of Chinese traditional "commercial Road" culture will be of great significance, and with the revival of "Commercial Road", I believe that modern China will be the rise of the new "Hundred Years old shop"!