List of Chinese group purchase websites

May 19 Afternoon news, Eric today released the March 2011 China Group Purchase website rankings, Taobao cost, handle nets and the United States network accounted for March daily coverage number of the top three.

Eric Consulting According to the network user behavior monitoring tools Iusertracker, ecommerceplus monitoring data, to each group purchase site monthly user access and the next single conversion data as the main indicators, launched the March 2011 China Group Purchase website list.

1. Main selection basis

Continuation of the February 2011 China Group purchase site rankings, March, the advisory still select "Daily coverage number", "Total monthly visits", "access to the next single conversion rate (calculated by the number of daily)" Three indicators of group buying site evaluation rankings. Among them, the "daily coverage of the number" to reflect the user penetration of group purchase site; Monthly total number of visits "to characterize the user's understanding and loyalty to the group purchase site;" Access to the next single conversion rate (calculated by the number of daily) "reflects the actual attraction of the site group buying activities to users."

2. Description of statistical methods for selection indices

• Average daily coverage

Statistical caliber: This month, the average number of independent visitors to the site per day, user repeated access does not repeat statistics

Calculation formula: Daily Coverage number = Average number of site coverage per day of the month

L Monthly total number of visits

Statistic caliber: The total number of times the user visited the site during the month

Note: The user access time interval of more than 30 minutes, the number of visits +1, single page open time less than 3 seconds.

L access to the next single conversion rate (per daily number)

Statistical caliber: The average daily number of users on the shopping site in the month and the average number of users visiting the site

Calculation formula: Access to the next single conversion rate (per daily number) = Average number of users per daily/daily average number of users ⅹ100%

3. March 2011 China Group Purchase website list

Iris Reviews:

March 2011, the overall average daily coverage of Chinese group purchase site reached 28.89 million people, the chain growth of 24.3%, compared with the February a larger increase, compared with January also significantly improved. Eric Consulting analysis, the growth on the one hand due to the Spring Festival after the market warmer, on the other hand because the way more and more customers pay attention. From the website data, Taobao is still a good deal to maintain the leading edge, Eric Consulting analysis, which mainly benefit from the huge user base Taobao. In addition, the United States Group Network, glutinous Rice Network, Comment Group and 58 group buy the chain growth of more than 50%, daily coverage of the number of large increase.

Iris Reviews:

March 2011 China Group Purchase website users monthly total visits to the first breakthrough 2 billion times, the chain growth of 46.8%, showing a strong growth trend. Specific to the monthly total number of visits TOP10 Group purchase site, the major group purchase site growth is rapid, in which the total number of visits in March compared to February's doubled. In addition, Tencent and Groupon to set up a high net in March, the official online, Eric Consulting analysis, with the new group buying site strong injection, China's group buying market competition will be further intensified.

Iris Reviews:

According to the daily average number, March China group purchase from the access to the next single link conversion rate of the overall level compared to the February has a significant increase. TOP10 Group Buy network access to the next single conversion rate of more than 1%, ranking more stable. Among them, QQ group purchase rose 3% to 7.5% than February, topped the list, glutinous rice net rose 2.4% to 4.6%. The general increase in the conversion rate comes from the rapid development of the group buying market and the increase in the demand for user group purchase. Group buying sites to get and maintain a high conversion rate, the introduction of more attractive group buying activities and improve the user experience is essential.