Local site to create the brand of entrepreneurship analysis: influence lasting

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Everybody good, I am the grassroots elder brother, today for everybody arrives the local site pioneering series brand to create the analysis. In an article in the grassroots elder brother has chatted with everyone about the local site planning content, some children shoes think grassroots brother in nonsense. We continue to analyze, want to make our site more dynamic, in addition to our promotional work to do well, we also have to focus on building our brand, let us do the local site to be able to affect the party's new media. Don't say much nonsense, get to the point.

Brand Keywords: influence, lasting

To enhance our brand value, we must enhance the impact and durability of the site. A brand cannot be built overnight. In the last article in the grassroots elder brother mentioned the naked Ben and friends and other promotional methods, there are children's shoes spraying grass Gango said this will make people laugh, in fact, grassroots brother is simply want to let everyone divergent thinking, planning a set of more innovative promotional programs, rather than really want everyone to wear a red underwear in the street naked running. And we know that in general, through the promotion of users, can leave only a few, more is the need for our long-term operations to enhance our influence.

To create an influential brand, summed up there are a number of ways: first, through users to affect users, that is, in the initial accumulation of some seed users, through these seed users to bring more users, thereby creating a word of mouth effect. Second, through the gathering of users and businesses, planning and holding a series of users can participate in, and in line with the user's appetite for activities, and then enhance the site in the user's image points. Third, through the local long-term advertising, so that our site slowly to the user has a subtle impact. Four, is also the most important point, the site's internal planning and operation, adhere to do, one day will be better than the day.

Unconsciously and elaborated a lot of theories, these reasons children's shoes are understood, we have to point specific. The above aspects, in fact, are an indivisible whole, and any one link does not do well, will affect our overall effectiveness. First of all, to promote the aspect, in the previous article we probably mentioned the promotion of this issue, using some more creative ways to promote the way we can get good results, here we will not repeat, we focus on how to bring the user to bring more users.

The process of promotion and operation is like our dating, good promotion means can attract more users, this is like we attract girls, and the operation of the process is to let us about the user to do something, another angle of analysis, if we have succeeded in the girl we want to come out, but our dating process makes the goddess feel boring, So the goddess will throw you out? Well, guess.

Why should we let the Goddess fall in love with us? Grassroots analysis of the main stems from the following aspects: first, we are handsome enough appearance, second, enough deep connotation or enough creative ideas, for the younger sister paper to create a continuous pleasant atmosphere, third, to create a sufficient sense of belonging to the sister paper. And our site's interface and style is our appearance, in fact, in this respect do not need to be too strict with themselves, as long as no other than ugly on the line, if the more stringent requirements for their children's shoes, you can design a single set of interface, so that we can make our site become more distinctive, but also for our future to build brand laid the foundation

Usually, sister paper just contact with us, we will need to create more new ideas for her, create more surprises, little girls are so, oh, no, in fact, users are also such. How do we create new ideas or create surprises for local sites? In fact, or that sentence, divergent thinking, focus on the user to grasp a variety of dark psychology, and even we can learn from some of the current more innovative products, such as creating a social platform to provide users with a local about P space, the amount, well, Grassroots brother lewd.

No amount of new ideas will make users feel aesthetic fatigue, after the passion should be a good life, then we will come to some practical, social, news and recruitment information, social platform is the local site is the three essential elements. Believe that after the above two steps, the user will be very down-to-earth to follow us to live, and girls are different, if our site to the user, users will introduce people around to us to get, and girls will only enjoy us, nonsense.

Let's talk about the business. Local users of the basic necessities of the local business, we must unite the vast number of businesses, to bring some convenience to users, and then to expand our influence, such as jointly organized some camping or K-song contest, or even some more brain-mutilation activities, children can play their own imagination. The first article in the local site entrepreneurship series We've mentioned that marketers would rather see something visible, at the beginning of our business, one did not get the results of the shot, two no influence, three pockets, we take what to convince the business, which seems to be a headache, grass Gango has seen an example, At their own expense to gather existing users to organize some activities, although the funds are limited, the impact of the event is also small, but after several activities, the accumulation of more users, more and more influential, this effectively will be users adhere to the late even users are willing to voluntarily pay to organize activities, after continuous accumulation, We will have the performance and influence on the stage, then to negotiate with the merchant, I believe we will have a great deal of certainty to the business, of course, we still need some negotiation skills.

And what the hell are we going to do with the joint business? In fact, our ultimate goal is to enhance our influence and to bring convenience to our users, activities are usually sponsored by the business, and provide the appropriate facilities and prizes, and the content of activities will generally include a variety of outdoor activities or competitions, or to meet the activities of netizens, of course, You want to rely on about p to attract people, then the Netizen meets the activity is indispensable.

"This year's feast does not receive gifts, gifts also received brain Platinum" This advertising word I believe that we all remember, even this sentence has become some of the mantra of children's shoes, is what caused such a phenomenon, in fact, the brain platinum for the advertisement fell heavily, in the major television stations continue to play, which has a subtle impact on us, And then effectively boost the sales of brain platinum. In fact, in terms of the product itself, melatonin may not be the best product, but his ads are too ruthless, which let us in the gift of the brain to think of platinum, in fact, we can imitate such practices, for our local users to hit the large-scale advertising, so that advertising step-by-step people, television, telegraph poles, internet cafes, Schools, toilets and so on can be our attacking target. Of course, this requires us to continue to throw money, if the current economic strength, then we can do some of the things we could, slowly accumulate strength, and then mercilessly hit it.

In the short term we want to shoot a brand is not easy, this is a long-term process, in general, not a two or three-year time will be difficult to the impact of our brand bigger, this will require our enduring power, children's shoes, adhere to go on.

You may encounter these problems in the year of Sao

The previous article has roughly analyzed the local site brand to build the detailed content. Let's move on to the founders themselves. Believe that most of the children's shoes are in order to be able to get a sum and start to do local station, and in the early days of the majority of children's shoes and not strong enough funds and strength of support, thus our entrepreneurial process will not be too easy, so we face the first question is, can we stick to it? Do station children's shoes in the early days presumably are more like refreshing flow statistics, the reality is that every time we refresh the screen see quickly, but the results of the refresh can not let us satisfied, in the longer term, our passion and surging blood will slowly cool off, or even completely lost confidence. Well, this grassroots brother just want to say: To hold on, don't premature ejaculation.

Site will experience from scratch, from small to large process, when we are still weak, no one will notice us, or do not care about our existence, we are in the negotiations with the merchant will even be looked at, if there is no solution, then we zaguomaitie to raise funds, It's a really hard process to expand our influence.

In addition, some children's shoes will not even get the understanding of the family, may have worked hard for two or three years or harvest can not be put on the stage of performance, even to the point of selling underwear, the family will think we do not do, crazy, brain problems, and we do not have a better bargaining chip with them, well, underwear sold to go naked, may also harvest the unexpected effect, the nonsense, grassroots brother just in stating the facts, let children stick to go on.

How to maintain efficiency and enforcement is also a problem we must face, all of this stems from our inertia, is the individual has inertia, grass Gango is no exception. The success of the local site depends more on our efficiency and implementation, every day to maintain vitality, to do every day to do, in the long run, our efforts will be in a period of time to burst out of amazing energy, do not believe it? Try it. It's nonsense again.

Another problem is our own health problems, local station and other sites are different places, the focus of the work should be placed online, but also to put online, so high-intensity work, it is likely to make our body unbearable, a lot of exercise, pay attention to rest, night do not exercise too much on the line. Hong Kong gangster movie that sentence is very reasonable: you have the life to earn money and have to spend money, in this grassroots brother wish every webmaster can health, Amen.

Written in the last

Local site brand building is a long-term process, the results achieved depends on a variety of, which requires us to pay attention to all aspects of the balance, adhere to do, I believe we can achieve more ideal results. A word, persisted, two words, refrained. Nonsense, OK, this period is close to the end of this, grass Gango and everyone next time! In addition, interested in children's shoes can join the cool grassroots official Exchange Group, group number: 206184994.

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