Lost and lost in the big data age who will be the ultimate beneficiary?

When it comes to the big data age, many people think about cloud computing and the Internet. In particular, the industry is constantly claiming that the big data has landed in the background, people have a mysterious feeling to it. Virtually give big data legendary color, but this feeling lead people slowly into lost and confused.

Every time you hear the industry declare a big data age, many analytical institutions have the ability to predict the future. Does it make people think that the ability to predict the future can make people see the distant future? Perhaps the idea is too emotional to exaggerate, but it is the cause that keeps people from losing direction.

Loss and confusion in the age of large data

If technology in the big data age can predict what will happen in the future, it can indeed be seen as a time span. But in the big data age, does technology really have such cutting-edge technical support? The answer is self-evident, especially in the face of numerous user queries.

Naturally, many people do not believe that the future is illusory in the big data age. Taking the NSA, the National Security Department, for example, they are analyzing a huge amount of information for each monitored user through a vast collection and retrieval of data. In this way, we can find the terrorists lurking in the crowd, so as to avoid the recurrence of terrorist attacks.

And do not say that this random monitoring of user privacy behavior is right or wrong, with large data and powerful information collection, collation, analysis of the function is enough to prove that it does have to predict the future of a time period will happen. Maybe everyone will feel indignant when they see it, the government agencies use monitoring means to combine with large data technology, so as to manage and analyze people's daily life for early warning and protection. Such practices are, in some ways, irksome, even hates.

When people focus on large data gathering and analyzing and predicting future information, they ignore the real meaning of large data. As a new technology, born of cloud computing and the Internet, the real power of big data is more than that. Perhaps people only value its certain characteristics and amplification, will collect, sorting, monitoring, classification and so on, caused by those who create the technical research and development staff of the mood lost, also let the people who use it into confusion.

Who will be the ultimate beneficiary?

The industry's leading analysts believe that, in the next big Data era, storage service providers will become winners. There is no accident at all, but it is indeed the result of equipment supply and technical support. But it is not these service providers that are the ones who play the big data technology, but the service providers that are constantly digging and using it.

Why should we say that they are service providers, mainly because they have the longest contact with the user and the widest coverage. At first large data rose in the search service industry, according to the user's search habits to provide appropriate information rendering. Later, it slowly developed into a social platform to help users find friends with the same interests. Finally into the electric business platform, with the help of users shopping habits push the recent promotional activities.

Perhaps this view is unacceptable to many, and may even be questioned by industry experts. But after careful observation you will find that this is true. With China's Taobao electric business as an example, February 14 Valentine's Day in different provinces and cities, different ages, different habits of users will buy gifts in the opposite sex. There are no lack of flowers and all kinds of goods, if the Yangtze River as the world will see, the south of Valentine's Day gifts mostly concentrated in wool fabric, chocolate, and the North is down jacket, flowers and so on.

It can be seen from the government, storage service providers, service providers in comparison, service providers become a well-deserved winner. They really do have the power and value of big data. As a storage service provider, the equipment and technology are continuously improved and perfected. And the government is simply using a technical feature of the big Data age, not the winner of the real control of the times. As a result, service-oriented companies like Google, Facebook, Twitter, Taobao and Amazon are the real beneficiaries of the big data age.

This article is written by the Chinese author, the copyright belongs to the China, reproduced please indicate the author and provenance of www.50cnnet.com China, thank you!