Map combined with Community 365 Map Network to create a new model of electronic map

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according to IResearch published the "2008 China online map Information Services Research Report", 2008 China Online map services Market size has doubled growth, the overall market size of 1.05 billion yuan, an increase of 110% per cent from 2007. Although there is such a large market, but most of the electronic map business does not achieve profitability, the fuzzy profit model has hindered the development of the industry bottlenecks, but also the survival of electronic map business must face and solve the problem. How to find a mature and effective profit model is an important problem for industrial development.

Recently, the domestic well-known navigation map provider Ruttoin's 365 Map Network (http://www.365ditu.com) to create a "map with the community," the new electronic map model, the model to map service life as the concept to meet the end users of the changing life information needs for the mission and properly integrate maps and communities, to press time, 365 Map Network in just a few months in Guangzhou has successfully opened 22 communities, 3 communities in Beijing, Foshan 1 communities, it is learned that 365 Map network of the Community model will be promoted nationwide, and will gradually cover the major cities nationwide.

Through careful analysis, summed up 365 Map Network Community model has the following three features:

1. Detailed Classified navigation

365 Map Network of each community site navigation classification of scientific and detailed, will poi hot spots in accordance with food and beverage, home economics, supermarket stores, home repair, flower gift shop, medical and health, training, education and other categories, and map format, basically covers the community and all the surrounding business information; The website also provides a rich variety of electronic coupons for the residents, sweep the discount information of the community and its surrounding businesses, and brings great convenience to the consumption of the community residents.

2. Excellent self-service station building system

365 Map Network for the display of business information to change other map site simple rough form, the use of Advanced self-service construction station system, set the basic information, product display, business display, user reviews, the latest information and other functions in one, by the merchants according to the specific needs of the independent transformation, the business only need to click the mouse + Simple entry to complete the store management. Because the merchant website and the community, the map correlation, therefore the geographical precision propaganda effect is more easily obtains the merchant's favor.

3. Online and offline seamless combination

According to 365 Map Network related responsible person introduction, in addition to online 365 map sites, they also regularly put "community life" in various communities, this is a convenience as the theme, for the community residents to provide life convenience of the Community information Services DM, to high-end community residents as the main target, for the residents of the community to provide convenient information, Food and beverage, beauty care, fashion shopping, travel, leisure and entertainment, education and training, investment and financial management, such as life, study, work and all kinds of related information services required. 365 Map Network in line with the online operation of the model not only by the vast number of community residents welcome, but also for the community to provide a high efficiency product promotion platform, can be said to kill the birds.

365 Map Network break through the traditional map Web site profit model limitations, create a from simple to rich, from isolation to integration, from the simple line to the development of online interaction under the new situation, fully integrated the industrial chain upstream advantage resources, the community as a breakthrough point, the profit model is clear, I believe there will be a broad market prospects.