Map products are difficult to become the internet giant's O2O entrance

Careful practitioners in the study is not difficult to find, the original High-profile map products seem to have a lot of silence. Whether the map is likely to become a O2O entrance to the Giants, but it seems that the map in the field of O2O performance is actually a bit unsatisfactory. It is estimated that in bat's eyes, maps are now relegated to the second line to support more related products. And the giant's lbs strategy also changed to call the map as a basic service, trying to exert the relevant peripheral products. This paper gives readers the correlation analysis of map products.

I do not know how many of you can remember at the end of last year there was a map called "High Hundred Wars". At that time, gold Baidu in the map field each other set off a free tide, and after the Tencent is quickly into the bureau, released 4.0 of products, a time in the map market is smoke.

But now, careful practitioners should not be hard to find, the original High-profile map products seem to have a lot of silence at a time.

Earlier, there are many articles to discuss whether the map will be the giant's O2O entrance, now it seems that the map in the O2O field performance somewhat unsatisfactory. In Bat's eyes, the map has retreated to support more related products. The giant's LBS strategy has also turned to mapping the map as a basic service, exerting its associated peripheral products.

Here, let's have a look at the current situation at home.

Baidu--glutinous rice preferred

In a recent internal answer, Liu said Baidu lbs Division will be the future focus of group buying, followed by the entire Baidu O2O strategy to the glutinous rice tilt, its words are: "O2O is a very big field, we need to start with the largest volume group, the formation of core competitiveness, won and then derived to other industries." "BA people have been informed that the integration of glutinous rice has been in-depth to each city, in the first line of the market has begun in the United States, the public comments began fighting."

And what about the map? Through Baidu lbs department insiders know that Baidu lbs division of the recent internal adjustment is larger, some of the core staff in the position to O2O products tilt. And before Liu also stressed that Baidu map will give glutinous rice and film tickets and other products bring a lot of traffic. It is not difficult to see, the future of Baidu map will be the main mission for each product line transfusion.

Of course, it is worth mentioning also Baidu lbs internal hatching carnet, as the core of its car networking strategy, Baidu has opened and the cooperation of the major depot is expected to soon enter the front of the market, and this business is likely to become Baidu lbs division's first revenue project.

High--api is preferred.

After Ali's wholly-owned takeover, he has faced two-quarter losses, and he does not seem to want to increase his income. At present, the department responsible for the pre-loading market has begun to tilt to the 2C business. It is noteworthy that in Ali wholly-owned holdings of Gold, after the chief of the CEO of Gold from the first for the German platform that is gmic on the Gold developer contest.

The Palestinians learned from the interior of the German Gould's main strategy is to open the platform, not only to provide map services to developers, but also to support hardware developers to develop hardware products based on the gold map, and in an interview with the people of China and Pakistan also learned that Gould is also seeking to invest in 2C hardware products, Cut into the 2C market in multiple angles.

Of course, behind this must be the meaning of the Father Ali. At present, with the most closely integrated department is the Aliyun department, the two sides had previously set up a cooperation office, the core is to help the new map open platform market. Of course, have to say is, the same stare at this market there are Baidu and Tencent, both have their own advantages, the high pressure is still very large.

Tencent-owners first

With the gold and Baidu had previously in the map exerting force O2O business different, Tencent at the beginning did not fancy to use the map to do O2O this thing. Earlier, Tencent Map Street head Truss had told the Pakistani people, O2O business is not the focus of Tencent map. and Tencent Map since the inception of the beginning to now, has been entrusted with the mission is to provide lbs support for the entire Tencent products. At present, the main strategy of Tencent Map has two points, one is Street View, the number of teams has increased to 200. And in the beginning of the acquisition of Fineline, and in the year after the four-dimensional map of the new, Tencent undoubtedly enhanced its Street View acquisition capabilities and map data security, paving the road for later products.

It is noteworthy that Tencent in this year suddenly exerting the owner of the market, before the launch of road treasure products, also in this year Gmic released the car networking hardware "Road treasure Box", Tencent Vice President Ma Mins has said to the Pakistani people, Road treasure box is the strategic move of Tencent Map this year, is expected to be produced at the end of June and sold through the electronic business. When asked if there will be built-in O2O content, Ma Mins said, the current major cooperation is based on the automotive market, partners for insurance companies, gas stations, and so on, temporarily did not think clearly with catering and other O2O services to meet the point where.

It is not difficult to see that the focus of the three is now not the map product itself, but focus on the related business. At present, Baidu Gao de still retains the map 2C Market First second position, after the High hundred war, both sides ' pattern also did not have the obvious change.

And Tencent map is more want to use the existing force in the car after the load market business on the map to overtake the curve. In fact, the change in the attitude of the giant on the map is not difficult to understand, for the following three points:

First, the map is still not getting rid of tool attributes. Will anyone go through the map to check out the nearby restaurants? This has been a controversial issue since the feature came out. Sogou Map General manager Kong Xianglai said to the Pakistani people, the Internet map is still a tool in nature, Sogou does not have a deep involvement in the map O2O business because the market still needs giant education. But at present, this education market behavior does not appear to be obvious, to check restaurants, movie ticket search is still more concentrated in the general public comments such as vertical class O2O products.

Secondly, vertical O2O products have advantages over portal products. As stated above, the advantages of vertical products are self-evident to the user. And more importantly, at present, Baidu Gao de Tencent's map products in the O2O service is still not out of the door thinking, still use the form of all-inclusive listing local functions. Although in the later period of product improvement, Baidu and so on also carried out innovation, but still improve limited. And Baidu Map also tried to order meals, movie tickets and other functions to make a stand-alone app, but to the market still can not compete with more professional vertical products.

Third, the various families have not satisfied with the map business itself. As a tool, the biggest advantage of map products is that it retains a large number of users and can support many O2O products. But there is little room for discussion of its own value, Baidu uses the map product's share and the flow superiority to force the O2O service and so on, the gold use own map data superiority exerting Force API, the Tencent curve overtaking the car owner market, in essence is the map product evolution, but from the perspective of the transformation traditional map's transformation channel is still outdated, Gould is also gradually abandoning the use of data to make money, obviously, the various families are not satisfied with the map business itself.

Pakistan's final conclusion is that the future giants will gradually shift the function of the map department, and thus the difference between the strategy of the LBS, Baidu into group buying, car networking; And the map market will still be a hot topic for the future.