Microsoft CEO Satya Low-key visit to China: Salute to innovators

Microsoft CEO Satia Nadra (Tencent Technology map) Tencent technology Louboutin Pool September 25 reported yesterday afternoon, Microsoft chief executive Satia Nadra officially arrived in China, this is the shoulder of Microsoft's mission to transform the CEO of the first visit to China. According to Tencent technology to understand that the Sati Asia · The first leg of Nadra's trip to China will meet with the Innovation Cup and award-winning Chinese students, and will unveil the Microsoft New World in Microsoft's building, and will then meet with nearly 200 Chinese cloud industry lead and partners to discuss the future of China's cloud. Subsequently, Satya will meet with the Shenzhen Eco-circle Partners, around the Windows platform hardware ecosystem innovation to discuss the hope for Microsoft's terminal strategy to collide some new sparks. In a sense, the main purpose of Satya's trip is to redefine the relationship between Microsoft and the Chinese market, and if Microsoft, 20 years ago, played the role of a knowledge disseminator in China, Microsoft today wants to draw on the world's largest mobile internet market and grow together. The innovator who jumps out of windows our industry does not respect tradition, only respect innovation. On February 5, 2014, Satya the CEO of Microsoft as a manifesto for his own revolution. Immediately began a radical innovation, almost overnight, Microsoft into the mobile first, cloud first era. Since Satya became chief executive of Microsoft in February this year, the company's share price has risen by more than 20%. Also set a record high for the company's share price. At least from the reaction of the capital markets, Satya has done very well over the past few months. You know, Microsoft's share price has been hovering over 30 dollars, and now it has risen to 46 dollars. Positive feedback from the capital markets has not been unfounded, and in the past few years, Windows has not been a single big one, with only 14% of all smart devices, because of the growing mobility and consumption of the IT industry in recent years, and the slowing growth of the PC industry. At the same time, Microsoft's mandated distribution of the business model, but also let partners in the face of open source, free trend, it is difficult to continue the original business model. The best way for Microsoft to enter a new era is to have a leader who can accelerate change. Satya's predecessor, Ballmer Steve Ballmer, announced his retirement, probably the best footnote to the Satya rhythm. 2014, WPC scene. When Microsoft's chief operating Officer Kevin Tena on the big screen of the NBA's Washington Wizards, which only covers 14% devices, the audience burst into deafening applause and whistles after 1 seconds of silence. For more than 12,000 Microsoft partners, analysts and media in the field, this means that Microsoft first jumped out of Windows's best PC market to see the world, but also to this time WPC and even in the future a period of time the real transformation of Microsoft brand. In fact, back in the WPC before, jumped out of windowsLook at the world, in the heart of Satya buried the seeds. In 2011, Satya was appointed by Ballmer as Microsoft's global executive vice president, in charge of cloud computing and enterprise, taking over the Microsoft server and tools business. The next business includes the core project that later became Microsoft's cloud computing strategy: Azure. During the term, Satya first helped Microsoft build the world's largest cloud infrastructure to support Bing, Xbox, Office and other services, effectively consolidating and concatenating Microsoft's inherently powerful but fragmented product lines through the cloud. If consolidation is an optimization, then what Satya is doing is really changing: Microsoft's cloud services are out of the Windows ecosystem and can even be compatible with rival architectures. The move also led to rapid performance growth, with the cloud computing and corporate sector revenues rising 3.7 billion of billions of dollars during the two-year term. On March 28, 2014, Satya, the chief executive of the company, delivered the office for IPad, the first time in Microsoft's San Francisco Conference, with a Cross-platform service for Microsoft Office, just 52 days. As a result, Satya proposed the move first, cloud-first strategy began in the Microsoft core business implementation, Satya in the press conference, the move is to ensure that office appears on every luminous device. In a recent public address, Satya is blunt about Microsoft's ambitions across the platform: we've built a solid foundation across platforms, and you'll find the Microsoft icon on any device in the future, whether it's a Windows device or not. This is our goal, like office and Skype, to become something that is widely used. The next thing is logical, at the Microsoft Build Conference in 2014, Satya faced more than 5,000 developers and partners, calm and confident. Because Microsoft has just made the biggest change in the last 40 years: a free Windows system strategy for devices below 9 inches. Really subversion started, Windows software licensing mode, is still Microsoft's that will lay golden eggs chicken. Although the decision is mixed, there is one voice that is particularly consistent. As Daniel Ives, managing director of investment firm FBR Capital CMC, said: "After 10 years of missed opportunities, Satya has shown that he has an objective understanding of Microsoft." Or, in Satya's own words, we must have the courage to face reality. Salute to Chinese-style innovation Satya is restarting Microsoft, and Microsoft is trying to reconnect with a world once familiar and unfamiliar. Of course, it also includes Microsoft's grounding in China for more than 20 years. Similarly, Microsoft faces similar problems with other countries in China. China ended the rapid growth of investment-oriented GDP, entered a period of steady growth of economic restructuring and upgrading, and the needs and expectations of government, partners and users are changing, MicrosoftIn China, even the weather has been a joke: the seasonal national heavy rains and strong winds, so that the years of brewing Xbox fans party failed to meet. None of these episodes has affected Satya's intense curiosity and anticipation of the trip to China. Satya previously said he was looking forward to this trip to China: China is now showing great market opportunities, and I look forward to progress as well, and that will be the mindset of my visit to China: I would love to learn to understand how Microsoft can develop with China. China has taught us a lot, and we will use these valuable experiences to guide our development in China. It's not easy, but we'll do our best. Visible, in the heart of Satya, this will be a curious journey of learning, can listen to and understand the Microsoft is both familiar and unfamiliar country. Miss a lot of science and technology revolution in China, the information-driven industrial upgrading is particularly important, because with the rise of mobile internet, let China see the technology revolution in the corner overtaking opportunities, especially in the cloud computing as the representative of the new IT industry, has been gradually driving into the fast lane. Liu Do, deputy dean of the Ministry of Industry and Information Technology, said: China's cloud services market is currently only one-fifth of Japan, one-thirtieth of the United States, although the market base is small, but annual growth rate of about 70%, far beyond the international market 25%. Cloud computing can effectively reduce the huge cost of computing for a single enterprise and enable rapid deployment. This is a great boon to the small and medium-sized enterprises which play an important supporting role in the transformation and upgrading, and cloud computing also provides a shortcut to subvert the traditional business model for China, which is now popular in internet thinking. Since it's a new era, we should do something new, Microsoft. Chen Qu, general manager of General Enterprise and Channel division of the Greater China region, said in an interview with Tencent Technology: "The transition is a common choice between Microsoft and customers, so we focus on training from the beginning and teach people to fish." Meet in the past to talk about license, customers are also very disgusted, now the whole idea to change, first understand the value of Microsoft cloud computing, and then from the customer's needs, to see what the transformation of Microsoft can provide you. Give up the glory of the license era, although there will be pains, but for Microsoft China's transformation, but also have to take a step, customer market government are in transition, Microsoft's transformation only come faster and more customized to participate in China's economic development, to find new opportunities. Mobile Internet may not be wintel. Yang, chairman and chief executive of Lenovo Group, has expressed this view at the beginning of his company's foray into the mobile internet, with Lenovo's smartphone market share already in China's first, and the first crown of PCs in the world. Along with Lenovo's rise are Huawei, ZTE, and millet from behind. China has gained a more and more important position in the new wave of hardware innovation by virtue of its accumulated advantages in the field of hardware manufacturing. At the same time, China's large and subdivided mobile interconnection market, but also to the Internet companies to bringA huge innovation in space and power, bat-led Chinese internet companies really first came to the forefront of the world, Ma Yun (micro-bo) is listed as Alibaba's U.S. stocks, creating a legend. There is no doubt that China's it ecosystem is at an unprecedented stage of prosperity. At the MWC conference in February this year, Microsoft announced that ZTE, Lenovo, Gionee and other manufacturers joined the Windows Phone camp, followed by the build convention and the Qualcomm partner summit, and added 4 OEM manufacturers, such as Tian language, and June, Hisense held 4G new and Windows Phone cooperation conference , also announced to join Microsoft Windows Phone platform. Not only that, the 9-inch screen below the Windows free license, but also activated the domestic tablet computer terminal market. But the light alliance is not enough, in the face of China's it ecosystem in the global innovation map of the Voice and initiative of the rising, Microsoft needs more affinity posture, more in-depth cooperation, in order to learn the ecological circle of innovative energy. The Shenzhen part of Satya's trip is to meet with various industry partners and seek the force of Chinese innovation from them. Steve Branco, a famous American innovation guru and one of the top ten most influential figures in Silicon Valley, said after visiting Zhongguancun in 2013: "I've seen startups gather around the world, but Beijing has shocked me." Beijing's entrepreneurial ecosystem has eclipsed Boston and Seattle. The foresight of China's talent potential, so that Microsoft will be landing China's Asia-Pacific Research and Development group, gradually built to become the largest outside the United States Research and Development center. And Satya also increasingly recognize the importance of Chinese talent: Lurkey, Shen Xiangyang, Wuen and other Chinese think tank has become the axis of Microsoft Research and development, and as China's it circle of Whampoa Military Academy, Microsoft also for China to transport a number of scientific and technological fields of innovative talent. Not only that, Microsoft also through the Cloud Accelerator program, Microsoft Innovation Cup and other projects, on a broader level, and constantly create space for China's innovative talent. For Satya, exporting the new image of himself and Microsoft to young Chinese is an essential part of the Chinese journey. After all, they are the innovators of the future.