"Microsoft" cloud computing falls Guangdong Leung: Breaking Microsoft China CEO curse

The former IT overlord in just a few years status passed, more and more individual users will compute tasks to mobile phones and tablet computer transfer, Microsoft faces the most severe test in history.

The opening of the 110th session of the Canton Fair in the history of the first opening of the United States Pavilion, Microsoft, Wal-Mart, Coca-Cola, Pepsi and other famous American Enterprises debut Canton Fair, for Chinese buyers brought the world's newest products and technologies. Microsoft's Booth occupies the most prominent position of the United States Pavilion, Microsoft's senior vice president, Greater China Chairman and CEO Leung in an interview with this reporter, said Microsoft through the acquisition of Skype to enter the social network, through the release of the W Indow s 8 and Apple, Google is in the market for Smart Mobile terminal operating systems to compete head-on, the transition will be faster than the outside world expected. "Although Microsoft has made a detour in the transition, I am confident of Microsoft's future," he said. "And China's performance is better than the outside world," broke the Microsoft China Area C E O can only do three years of magic spell.

Liang insists that Microsoft has a deep relationship with Guangdong, and since 2002, Microsoft has been working with partner Flextronics to produce X B ox,x in Zhuhai box360 the entire production is in China's Guangdong province, with an annual export business of about $4 billion trillion. Attending the Canton Fair shows Microsoft's determination to take root in China.

Microsoft cloud Computing has moved into real business in China

Cloud computing is the hottest topic in the IT field, and as the leader in cloud computing, Microsoft is not only the only vendor in the industry that can provide end-to-end applications for the entire cloud computing architecture, but also the only one with a more complete solution in operation mode. Leung told reporters that Microsoft's cloud computing in China has entered the real operation stage, such as Chengdu, "pork quality and safety traceability supervision system." "Using cloud technology can make cloud computing truly public service." Microsoft is continuing to deepen its cooperation with local governments and partners to accelerate the landing of cloud computing technology in China. ”

It is understood that Microsoft cloud computing in Guangdong has also landed, in September 2010, Microsoft and the Shenzhen government signed a memorandum of understanding, Microsoft decided to set up in Shenzhen Asia-Pacific Research and Development Group South headquarters. According to the memo, Microsoft supports Shenzhen government agencies and enterprises to establish innovative cloud computing business model, providing a powerful e-government information cloud platform for all levels of government in Shenzhen, providing convenient and integrated cloud Platform for basic education resources.

Leung said that many small and medium-sized enterprises in Guangdong do not have strong it strength of large enterprises, using cloud computing technology, SMEs can buy cloud services to compete with large enterprises, to achieve their rapid development. Leung revealed that Microsoft will continue to implement the "New Venture Enterprise Support Program" for Chinese SMEs, and set up a unlisted software development company that does not exceed three years and a yearly income of not more than 1 million dollars, and can apply for Microsoft's free software technology. The report of ID C shows that Microsoft will create a total of 16.45 yuan of revenue for each company that creates 1 yuan in China, and other companies that work with Microsoft.

Win8 will be the "mobile" war killer

Mobile terminals are booming, while traditional PC growth has slowed sharply. ID C expects global PC shipments to drop to 2 in 2011, 7%, or even below the 2.9% per cent growth rate of the financial crisis's worst 2009 years. It is a matter of survival for Microsoft to be able to make a difference in mobile operating systems. In Leung's view, the launch of W Indow s 8 (w IN8) will help Microsoft rewrite the adverse situation on the intelligent terminals, the mobile device era of the system war is destined to be more worthy of expectation.

Win 8 is Microsoft's hot spot, only two years after Win7 release, Microsoft is eager to unveil the next-generation operating system, Microsoft's operating system update cycle is the shortest generation. "Not only on the PC, W In8 on all mobile platforms, this is our three-screen strategy," Leung also told reporters that Microsoft's previous mobile operating system did not do well. "x P has been in use for ten years and it's time to retire," Liang confirmed, and Microsoft will stop supporting X P in 2014.

Referring to Microsoft's 8.5 billion cash takeover of Skype, the biggest acquisition in Microsoft's history, Leung asked reporters whether they knew what Microsoft was doing: "We are looking at Skype's social attributes, which have 660 million registered users globally, with a maximum of 150 million simultaneous online." Skype users are more active, and the proportion of business users in their user base is far higher than other instant or VoIP software. So relying on Skype to build Microsoft's social network is a natural development path. ”

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Many gamers are keen for Microsoft's Xbox to enter the Chinese market, and Microsoft has been aggressively pushing the Xbox into China for years. In the Canton Fair, Kinect became the most attractive product of Microsoft showroom. Through Kinect, players can play table tennis and other interactive games with people in the game without the aid of a hand.

Leung called on China's relevant departments to open the Xbox's license to China as soon as possible, and to further increase the protection of intellectual products so that Chinese gamers can experience the entertainment of the Xbox in the first time with players from other parts of the world. In addition, Xbox game is a huge industrial chain, the Xbox into China, but also to the vast number of small and medium-sized game development enterprises to bring many business opportunities.

(Responsible editor: Songtao)