Microsoft: "Cloud + END" layout Strategy cloud Computing

The emergence of cloud computing is not groundless, but it service development to a phase of the inevitable outcome. Microsoft, the world's largest software supplier, has a natural impact on its traditional profit model, and Microsoft has opted for a transition, and the strategic positioning has become the primary factor in Microsoft's response to Internet giants ' competition in the era of cloud computing.

Microsoft Cloud Positioning "cloud + END"

In the advent of the cloud computing era, the public's IT giants have been looking for their own development direction and business model, Microsoft also strive to position themselves.

Amazon from the electric business started, hand in hand rich data resources, become targeted at small and medium-sized enterprises, especially electric dealers, trade users of the killer-class players; Salesforce has developed a web-based sales management software that is not the same as traditional mode on the basis of SaaS; Google has built up a strong business model for Internet search, and now it is opening up the cloud to many corporate users, offering services such as application hosting and corporate search ...

and Microsoft in the cloud computing sector is to take the "cloud + End" strategy, the industry chain covers the IaaS, PaaS, SaaS three levels, and in the public and private clouds are involved. Unlike Amazon and Google, Microsoft offers solutions for operators, governments, large state-owned enterprises and a wide range of industry users in terms of customer choice, and in Enterprise-class software (enterprise-based software), Partner hosting services ( partner-hosted services) and the cloud service (services in the cloud) maintain a symmetry and balance that allows end users to enjoy the service of synchronizing and sharing information at the terminal.

"Microsoft's cloud computing strategy is not an overnight, but a long-term development of products and technology, after the inevitable development stage." "A successful cloud computing platform should be able to maximize the development experience, development capabilities and resources of existing software," said Microsoft insiders. ”

According to the introduction, Microsoft in the "end" positioning is the future of various types of equipment can be covered, the end is the cloud of exports, the cloud to continue to develop, will be bound to the end of close integration, and the future of Microsoft's products will not be separated from these two levels. "Outside Windows Phone, Microsoft's cloud products have covered most of the front-end devices, and for enterprise users, there is no such thing as an end-to-end connection." ”

Provide public cloud, private cloud products and services

According to the cloud computing category, Microsoft covers the two levels of public and private cloud.

Microsoft launched its publicly-owned cloud computing platform, Windows Azure Platform, in October 2008, marking Microsoft's formal access to the cloud computing market, and Windows Azure is considered the most important product of Microsoft in 16 years after Windows NT. The public cloud is run by Microsoft itself, providing deployment and application services to customers. In the public cloud, Windows Azure platform is a highly scalable service platform that is both an operational platform and a development and deployment platform for both running Microsoft's own applications and developing personalized services for deploying users or ISVs; The platform can be used as the basis of the application model of cloud services such as SaaS, and can be integrated and supported by the software products of Microsoft line. In addition, Windows Azure platform provides a flexible, pay-as-you-go service model based on the Microsoft Data Center.

"In fact, at the public cloud level, we have practiced before the concept of cloud computing has been introduced," he said. Microsoft operates hotmail,windows Livemessenger,windows Live and other products for more than more than 10 years of history. "Microsoft insiders say.

The private cloud is the internal cloud computing platform that Microsoft deploys within the customer's data center, based on the customer's personalized performance and cost requirements, and service-oriented internal application environment. This cloud platform is based on products such as mature Windows Server and System Center, and can be compatible with existing applications. "Private cloud aspect we also have more than 10 years Enterprise class system operation experience, our product expert all is with enterprise dozen more than 10 years of turn, really know the enterprise's demand where." "Microsoft insiders say.

After all, for the traditional software giants, to do the transformation, the need for accurate market analysis positioning and adequate technical reserves. Microsoft through its own long-term precipitation and accumulation, by virtue of products, technology, services and user resources to resolutely enter the war cloud position, its cloud platform strength can not be underestimated, but the cloud can really save the future of Microsoft, the next confrontation and cannot be ignored.

Relying on deep product technology strength and user resources

and Microsoft so layout operation, rely on is not only Microsoft's deep product, technical strength, still have accumulated customer resources for a long time.

The real advantage of Microsoft is the experience of a complete software product and years of online service. For developers and enterprise users, Microsoft has the underlying core technologies from the underlying operating system, distributed computing management, virtualization, to database servers, SharePoint and other top-level applications, and the development platform built on these core technologies. "We have always wanted to build a perfect ecosystem: Microsoft focused on platform and development tools, so that other vendors to focus on development, so that our upstream and downstream vendors to better survive." ”

The benefits of doing so are obvious. For example, Microsoft is only responsible for the upgrading of basic software and the addition of new functions, local service providers can focus on the platform to explore more valuable online applications, and enterprise users of the application system integration. Enterprise customers can get very high resource utilization at a relatively low price.

Microsoft as the largest software provider, more than 10 years of operating under the accumulation of user resources is very large. User resources are the biggest support for Microsoft's move toward cloud computing. As you can see in the market, even the development of non-Microsoft products like Linux still cannot shake Microsoft's top priority. Such a thick group of users is the basis for Microsoft's transition to cloud computing, because for them, Microsoft's cloud computing platform is only the upgrade of traditional Microsoft products, is a continuation of user's operating habits. Microsoft users are naturally happy to accept Microsoft's cloud, especially when Microsoft can provide users with a smooth transition from the original operating system and office software to the cloud computing platform, regardless of the operating interface or user habits. "Microsoft insiders say.