Microsoft has lowered its posture for millet

On March 18, in Shenzhen, the first WinHEC conference (Windows Hardware Engineering Innovation Summit), Microsoft officially launched a win 10 of the Millet mobile phone 4 of the brush package, and through the attitude of Millet official view, It is almost certain that Millet will officially join Microsoft's Windows Phone camp in such a way.

Microsoft has lowered its posture

When HTC launched last year and M8 M8 for Windows phone, which was no different from the system, we mentioned why Microsoft would allow HTC to launch a virtually unchanged product because, frankly, it is somewhat disrespectful to Microsoft.

And we analyzed the conclusion is that on the one hand, M8 itself is very good, whether it is design, workmanship or hardware specifications, are enough to the Windows Phone camp long "face"; on the other hand, Microsoft is not good for the manufacturers to exert additional pressure, especially in Huawei has explicitly given up the Windows Phone, Sony, LG and other partners for a long time no movement of the case, the recognition of the system does not change the shell of the practice, but also Microsoft to the limited cooperation of a concession.

So now the match with Millet 4 win 10 edition Brush machine package, it could be seen as a deeper concession by Microsoft, because it would not involve hardware-level dominance, or even a complete control over whether the system was win 10 or not, but Microsoft did, and that meant Microsoft has taken a much lower stance than before.

Millet becomes the pioneer of Microsoft's native strategy

Why does Microsoft choose Millet Mobile phone? First, the market share and growth potential of millet, at present, Millet is already domestic mobile phone in the highest share of the manufacturers, and in the last year, the domestic smartphone shipments fell 8.9% compared to the previous years, the premise of the trend of millet but the contrarian rose, and then to calculate the brand influence and overseas development results, then millet's arrogance to be more prosperous.

Moreover, compared to the big cause of Huawei, Lenovo, the mobile phone business as the first mainstay, and do the most excellent mobile ecology of the Millet is a natural win 10 in the domestic promotion of the choice.

In addition, the Millet 4, including the Red Rice series in most of the models adopted Qualcomm platform, for win 10 fitness is also easier.

And at today's summit, Microsoft's new features, such as Chinese-English hybrid voice input, Cantonese version Cortana, Yellow Pages and smart dialing, have highlighted Microsoft's desire to take the lead as a sprint force by changing its previous failure to focus on local work and procrastination. However, this is only the win 10 features, Microsoft also faced with the ecological legacy of unresolved problems.

And after the introduction of the Millet 4 brush machine package, even if the millet toss, if you can put a set of services into the millet, coupled with the majority of the LEI system to move to win 10 on the words, you can win 10 ecological deficiencies to bring enough buffer, and even by millet, some local applications will accelerate the launch of win The 10 edition is not inconceivable. This is definitely a lucrative business for Microsoft.

In addition, the admission of millet, may be a change before the domestic Windows Phone camp a dead water situation, before, Microsoft has struggled to pull a lot of domestic manufacturers as partners, but finally Huawei stall, Lenovo has been no movement (until today only released a Windows Phone), Hisense in tossing a conference after also no news, now Microsoft pulled the most can attract hatred of millet, and further put down the shelf, I believe will attract many manufacturers attention, and then participate in the match of Win 10.

Millet also needs Microsoft

Does Millet need Microsoft? The answer is yes. On the one hand, a growing number of well-known Android vendors have alternative systems, for is to prevent oneself by Google clamped too dead, go to Google in the two years of the heat is not pure out of fair competition, not to mention that MIUI is now a towering tree, millet will have to leave a posterior, get a win 10 of the Brush machine bag, is a highly scalable program;

On the other hand, millet in the domestic leadership to help Microsoft, in overseas also can harvest more help, the first point is the patent. Microsoft is holding a huge amount of basic patents, involving the development and functionality of communications and Android systems, which make Microsoft's revenues more lucrative than Windows Phone itself. And for the ongoing patent battles in the Android camp, Microsoft is God's vision, and its propensity to preserve a manufacturer's safety and to quickly deprive a manufacturer of the space to live.

These two points, in the millet attack overseas market, and the MIUI armed into a tank today is particularly demand, as long as Microsoft to give millet a certain amount of patent fee remission and authorization, so it is not exaggerated that millet in the patent capital can break nearly half of the obstacles, Even the mobile phone business to the European and American markets can also be very fast speed.

Digression

Many wper are boiling over as they see the news today, on the one hand, the call to support millet to hit Ali and Huawei's face, on the other hand also said that has changed from rice to rice noodles, of course, joke to joke, it is undeniable that the participation of millet, is indeed Microsoft in the domestic ecology has brought a glimmer of rare hope, Looking back from this perspective, millet for domestic mobile phone market, and even the status of domestic mobile internet life, has indeed reached an unavoidable point.