Microsoft: Israel specializes in big data

When Microsoft went to search for new technologies, Israel was one of the primary areas of concern. According to Steve Ballmer, its CEO, Microsoft is now looking for Ballmer experts to help deal with the challenges of big data.

"How do we use large-scale data to identify customer needs Ballmer?" "Microsoft CEO asked the audience in Israel (Monday). We need mechanical knowledge that Israel has expertise in this area.

"I use the term ' mechanical knowledge ', but it's the same thing as a big data guru," Ballmer said. "Many companies in Israel have extensive experience with large data," he added, "and we look forward to the leadership from Israel in this area." ”

Ballmer said he was "very excited in Israel" and told The local audience: "There are a lot of exciting things here." The CEO called the country's start-up status "very remarkable", he is in Israel for Microsoft's own technology start-up activity, known as the next Thought (Thinknext)-a combination of startup competitions, where 15 companies were selected from hundreds of companies to showcase their innovations, as well as computing, art, warfare, The TED talk of anything peaceful.

Ballmer personally attended one of the talks, a conversation with Israeli chief scientist Avi Hassan, who discussed a range of issues, including big data and its impact on businesses.

"A venture capitalist told me, in his view, that we would see a complete makeover of an enterprise-class software." Now we have a problem: on the company's website, you can see all the wonderful things they do, but you can't find what you're looking for. How can we narrow the gap between what and what is needed, "through a lot of data can you get something useful?" The answer, says Ballmer, is mechanical knowledge, which will be sorted by data to get answers.

The strength of the proposal

An example of how to be effective in real life is the Xbox recommended platform, which has been extended to users across Windows 8. The platform focuses on user preferences, recommending music, movies, games, and other items, and it was developed at Microsoft's Israel Research and Development center. In the same way, Ballmer said, "Customer interaction and service will be improved based on mechanical knowledge." ”

Just released Windows 8 is an important part of the discussion, Ballmer reiterated how the operating system marks a real change in Microsoft's direction. It was no coincidence that Windows 8 was introduced with the new Windows Phone platform and the Surface tablet computer.

"So far we have been a software company, but now we are moving towards the device. Many innovative software will be delivered through the device, and many services will be delivered through the cloud, "he said."

Devices, cloud computing, new forms of user interface, like touch and voice, while big data is the fourth trend that Microsoft is focused on at the moment, Windows 8 is the company's first foray into shaping the future that surrounds these trends-an operating system that is "completely rebuilt to match a range of devices, from mobile phones to tablet computers, Laptops and desktops, "Ballmer said. "Touch screens have been considered obsolete, although it is still very new and exploited, and all sounds are hard to eavesdrop on." ”

While the sound may not be appropriate for a laptop or an electronic reader on a subway in a work setting, Ballmer says-"I have not seen us yelling at our equipment, only in the living room." Israel has made significant contributions to Microsoft's UI development and has lagged behind the Kinect company PrimeSense through 3D camera technology.

The cloud is another area where Israel may be very helpful to Microsoft, Ballmer said.

"The cloud is not just a new way of writing applications, it's about writing new applications," he said. "Many of the discussions in our company are focused on core technologies for application innovation and less on application innovation." ”

"The apps I see here are amazing," Ballmer said.

(Responsible editor: The good of the Legacy)