Microsoft opens big data in the era of mr.big everyone can be a

There is one Mr Big in our city, he is so great that he has the power to change the world, to see what is happening, to foresee what is to come, to help us create a moving surprise, to see what is happening--with big data, who can become mr.big.

The picture is Microsoft Global Senior vice president, Greater China Region Chairman and Chief Executive Officer Hele (Ralph haupter) at Microsoft Big Data Strategy conference speech
The above is part of a short film that was aired yesterday when Microsoft unveiled its big data strategy in Beijing, which visually shows the charm of big data. Unlike other vendors, Microsoft's Big Data strategy emphasizes the use of simple tools to realize the discovery, analysis and visualization of large data, allowing large data to really start the era of civilian.
Mr.Big's here.
Hele, senior vice president of Microsoft, and Chairman and CEO of Greater China, Ralph Haupter, said at the meeting, "large data not only to the data mining, data analysis to solve the" big "problem, but more importantly how the results of mining and analysis directly presented to the Translates into valuable insights that users really need. Microsoft Big Data mission, it is through the advanced algorithm to help users more efficient mining useful data, through the intelligent, or even based on the cloud platform and services to manage and analyze the data, to obtain valuable insight information, and then the most familiar, the most intuitive form of users to help users make decisions. Microsoft offers a full range of solutions to give real value to any data. ”
Hele said that in addition to actively promoting large data technology and solutions in China, Microsoft will also actively expand its extensive data with its local partners. At present, Microsoft's large data solutions have been widely used in China's transportation, medical, financial and other industries. Microsoft has more than 17,000 partners in China, and Microsoft is working with them to drive the popularity of big data and cloud computing solutions, while Microsoft is recruiting "Mr.Big" large data specialist training camps to get more people into big data and large data.

figure for Microsoft Big Data announcement "Mr.Big" video screenshot
Microsoft Greater China Vice President and Marketing strategy Department general manager, Microsoft Greater China Chief Cloud computing strategy officer Shenwey points out that Microsoft is not a big data follower. Before big Data became popular, Microsoft had started to apply and develop large data, such as Microsoft Bing's high-quality search results, by analyzing more than 100PB of data. The goal of Microsoft's Big Data solution is to enable all users to gain a viable insight from any data.
Three big steps to get the big data
according to Shenwey, Microsoft's Big Data solutions are very distinctive, whether large data, small data, structured data, unstructured data, are covered.
It is reported that Microsoft's Big Data solution includes three major aspects: the first is the big control, supporting all the data types of the modern management layer. Microsoft Data management platform for large data solutions can seamlessly store and process all types of data, including structured, unstructured, and real-time data. Microsoft's Hdinsight is a business-friendly, HDP Hadoop service that brings simplicity and manageability of Windows to Hadoop, provides an extended platform for combining Hadoop, and provides a flexible and scalable cloud for large data. Users can choose Windows Server or Windows Azure platform to suit their needs.
The second is the great Wisdom Exchange, which searches for and combines the world's data with advanced analysis and refinement to improve the enrichment of data value. Microsoft's large data solution, by combining data and models with Open Data Services, enables breakthrough data discovery, such as automatic discovery and sharing of firewalls outside and third-party data sources. By using applications and intelligent mining algorithms in Windows Azure Marketplace, users can find more hidden information and data mining patterns. In addition, Microsoft's large data solutions can transform raw data into reliable and consistent data through enterprise information management tools, and refine the data through the advanced analytics capabilities of SQL Server Analysis Services (SSAS). Microsoft's large data solution supports commonly used third-party tools and frameworks such as Mahout, and can also support the writing of custom mining algorithms in C + +, C #, Python, Ruby, and Pearl.
The third aspect is great insight: provide intuitive insights to all users through familiar tools such as Microsoft Office. Microsoft's Big Data solution is dedicated to everyone, and it enables customers to gain valuable insights from the Hadoop functionality through a very familiar Excel interface created by hive add-in for Excel. You can also pass through the familiar BI tools of the Enterprise, such as SQL Server Analysis Services (SSAS), PowerPivot, and power view generated by the hive Open Database connectivity (ODBC) drive to analyze unstructured data in Hadoop. Through integration. NET and the new JavaScript Library, Microsoft simplifies programming in Hadoop. Developers can use the new JavaScript library in JavaScript to easily write MapReduce programs, and then deploy their JavaScript code through a simple browser.
User History
A survey of Microsoft in the global marketplace this February showed that more than 75% of China's large and medium enterprises will deploy large data solutions within a year, and that the key to the rapid application of the solution is the urgent need of the customer relationship, marketing and sales departments. In China, the reality of this demand is also urgent, in fact, in the business intelligence, public services, marketing, such as the largest number of large data application potential areas, the Microsoft Solution has been successful application and user recognition.
This meeting, Microsoft in China's several large data solution users, narrated the big data brought about by the changes.

The

diagram is (from left to right) Microsoft Greater China Vice President and Marketing strategy Department general manager, Microsoft Greater China Chief Cloud Computing strategy officer Shenwey and Shanghai Fudan University affiliated Zhongshan Hospital Information Center Director Shing, the Bank of China Limited Information Center assistant Director Shang Junde, Fujian Province Expressway Construction commanding department, Fujian Province Expressway Limited Liability company Monitoring Center Director, senior engineer Wang Hui, on the big data topic to interact.
Shanghai Fudan University affiliated Zhongshan Hospital, director of the Information Center, Shing, Shanghai Fudan University, with the help of Microsoft SQL Server 2012, actively use large data to promote health care information on the new heights, Hospitals and public health departments can quickly detect infectious diseases, carry out comprehensive epidemiological surveillance, and respond quickly through integrated disease surveillance and response procedures through the coverage of regional health records and electronic medical records databases. At the same time, thanks to the increasing ability to analyze the unstructured data such as X-ray and CT images, large data analysis technology makes the clinical decision support system more intelligent.
Fujian Province Expressway Construction Command Department, Fujian Province Expressway Limited Liability company Monitoring Center Director, senior engineer Wang Hui pointed out that today, the rapid production of different types of huge data is the great challenge of Highway management, Fujian Expressway Co., Ltd. using Microsoft Large data solutions, Not only can the video image, traffic flow, traffic environment and other structural and unstructured data management, but also the data contained in the vehicle, car owners, toll stations and even geographical, geological hazards and other related information analysis. Based on large data, intelligent transportation will improve the management efficiency and service level of expressway Operation Company, make the mass travel smoother and even contribute to the maintenance of social public security. "Bank of China, as one of the five state-owned commercial banks, pays close attention to and attaches great importance to the potential business value of large data," said Shang Junde, assistant director of the China Bank Limited. At present, the Bank of China has deployed a large number of SQL Server solutions in the front-end platform system database, which will be fully combined with BOC business requirements to achieve large data final landing. At the business level, with Microsoft's Global Unified Customer Manager Platform Project (CRM), BOC achieves accurate customer marketing analysis while effectively managing risk and performance.
Microsoft opens large data in the civilian era
Shenwey said that the customer's real demand is Microsoft's big Data solution of the starting point and destination. The key to Microsoft's solution is to integrate and leverage our technical advantages in data processing, cloud computing, and Office BI software, as well as our understanding of user habits, translating these data into valuable information that can visually reflect trend insights and help users decide. At home and abroad in the industrial manufacturing, financial insurance, medical and health, public services, transportation and other industries, Microsoft from the front-end data collection to the rearEnd of the insight presented, the whole process for customer business growth services to help more local users to create value. The second edition of SQL Server 2014 preview, which is one of the core products of Microsoft's large data solution, is available for download. The new version delivers industry-leading memory technology that allows customers to achieve 10~30-times performance improvements without requiring additional pay, without rewriting the application or replacing new hardware. SQL Server 2014 also combines Windows Azure to provide customers with built-in cloud backup and disaster recovery backup capabilities.
Shenwey says Microsoft not only provides cloud computing infrastructure services, but also has the most easy-to-use, populist data tools to really start a civilian era of big data.