Microsoft Press conference, one second to stay in history

Although Microsoft's press conference is not like Apple, can be in the middle of the night to get people from the bed to wake up attention, but last night, the event was enough to stay in history.

Windows 10 and its wings

First, it is the formal confirmation of Windows 10-related information, the previous exposure of the multi-screen + cloud Platform integration, PC version of the Cortana and the replacement of IE browser new Spartan browser, etc. are all unveiled. In addition, the Windows 10 New Start menu and Start screen, a new notification center that occupies the right side of the screen, a brand-new settings interface, and a new Start screen and application list on the WINDOWS10 for phones, enhanced Notification Center + quick Action, The integration of communications applications such as Skype, new office and new Outlook mailbox applications can also provide enough attention.

But it's just the first big surprise, and the second one is that all win7/win8/win8.1 users can upgrade to Windows 10 for free throughout the year and enjoy a lifetime of free maintenance. Before that, we talked about what price Windows 10 would sell and what to use to stimulate the user to upgrade, when the overall industry wind, we gave the answer is that Windows 8/8.1 users may be given a free upgrade, because this version of the system users accounted for a relatively small, and the wind rating is poor, A free upgrade can quickly turn the page into a disgraceful history, but with Windows 7, where the number of users is huge, Microsoft should not be overly aggressive and free. However, the tyrants world we do not understand, the rich and willful Microsoft chose this way, to all the history of farewell, thus fully into the new world of Windows 10.

It is reported that the Windows 10 consumer preview version of the PC version of the upgrade time next week, mobile phone-side upgrade time next month. Spartan will be released to Windows Insider for a trial period of 3-5 months.

In addition, Microsoft has released the 4K resolution of the 84-inch touch screen TV equipment--surface Hub, it is Microsoft's perceptive Pixel technology advanced version, designed for enterprise users.

But this is a bit of a bust compared to what's coming.

The real black technology is here.

Basically the above products, before the conference has been exposed to almost, although people are pleasantly surprised, but far from the excitement of the extent, but Microsoft HoloLens this is not a bit of a leak before the release of the product is directly to the height of the conference to promote a number of levels, It has become a direct reverence for the Microsoft Empire, from the skepticism that has been maintained about Windows.

Compared to the current virtual reality devices in the market, Microsoft HoloLens its top notch is that it does not require cell phone and PC support, no cabling, independent and high-end GPU and CPU, local computing power, and Microsoft has invented a 3rd-generation processor Holographic processing unit, through the sensor embedded in the device to process information and data; not only that, it also comes with a speakerphone, Kinect's depth camera technology, the ability to realize perspective and projection functions, the ultimate effect and "Iron Man" and other sci-fi films are not.

According to Microsoft's demo, with HoloLens, you can use gestures and voice to complete the design work on the wall, or use Skype, and users can see a variety of holographic images in space, including games and applications can be presented. And it can pinpoint exactly where you're staring, and you can rotate, move, and fine-tune objects in space directly through your hands. You can also print objects in space directly to 3D, and Microsoft has shown a UAV on the spot.

In general, this product is the most cutting-edge and most sci-fi virtual reality technology, in addition to the integration of real-time speech recognition, precise gesture operation and positioning, strong and independent hardware computing capabilities, as well as a unified application platform and other additional competitiveness, and these technologies are stacked together is the most subversive. It is no exaggeration to say that Microsoft has redefined virtual reality devices this time, just as the iphone redefined the phone.

However, rational point of view of this product is not a flaw, although Microsoft said it can and Windows 101 listing, and is a public and enterprise-oriented products, but in accordance with its current ecology and play, unless Microsoft has a huge amount of money to stimulate the development of individual application scenarios, Otherwise, the initial appeal to individual users will not be much, or more towards the scientific research or business sector development. And wait for the whole ecological maturity of how long, who also said not good, although Microsoft hopes it can become the next "keyboard mouse" type of existence.

Another problem is not what Microsoft can control, it is the battery technology of the short board. According to the positioning and design of HoloLens, its calculation power must not be small, outdoor use is unrealistic, more or apply to indoor scene, at present, Microsoft has not announced whether it supports wireless charging, but if the latter will undoubtedly solve some practical problems.

Here we might as well speculate, if Microsoft can simplify the product in the future, cancel the operation of the computing unit, instead rely on the home PC or the Xbox to operate, the device itself only retains the display, speakers, sensors and so on, not only can reduce hardware costs, but also can significantly reduce power consumption, as a personal version of the launch, The speed of popularization will be much faster.

What does it mean for Apple and Google?

After the press conference, the public opinion in the big praise HoloLens at the same time, will always take a lot of media has just been sentenced to death of Google glass do contrast, and even someone to describe the fierce "Google Glass wets, Microsoft under the hard hands of the bone Yang Ash." ”

However, what we want to illustrate here is that Google glass and HoloLens are different in many ways, including technical principles and usage scenarios. And for Google Glass, its mission is to combine Google's big data advantages to provide data services, but HoloLens should be called a helmet, Microsoft's hope is to accelerate the popularization of virtual reality technology, for users in the family and work process to bring better technology experience.

As for Apple and fruit powder, it is probably proved that the market value is not everything, technology is the kingly way.

On the whole, Microsoft, which has been scolded for several years, is at last a evil, and the sci-fi content we saw in movies and novels years ago was finally born today, and it really deserves our applause for Microsoft. And we'll see more about HoloLens at the build developer conference next April, so let's watch it.