Microsoft Rush it's still a while before the four big pits that Ballmer left for Nadra

Steve Ballmer, the former CEO of Microsoft, soon found his new world in the NBA-acquiring the NBA Clippers and becoming a new captain. It is clear that the job of the Big boss of the professional basketball team is much easier than that of Microsoft's CEO, but it is not hard to believe that Ballmer's fiery temper may be exacerbated in the NBA. Ballmer relaxed, but took over Microsoft CEO Nadra, but not easy. Today, Nadra's new strategy for Microsoft: Mobile priority, Cloud first, platform and productivity, but many people criticize Nadra, the new strategy lacks details, flow in the slogan. In fact, Nadra is faced with a Bupobri challenge, and will need to address the mess that Ballmer left behind for Microsoft before it fully developed and implemented its own new strategy. Microsoft's first two generations of family, respectively, to follow the CEO, leaving a different legacy. Gates left behind Windows and office, Ballmer's legacy, consisting mainly of three items: the Xbox gaming business, Bing search (actually an upgraded version of the Gates Era search engine), and the Surface tablet business. Before leaving, Bauer was forced to buy Nokia's mobile phone business. The move was a collective criticism of Wall Street-you're leaving, so why make such a strategic move? Coincidentally, Ballmer's four major legacies, including Nokia, have plunged into huge losses, leaving the Nadra with four of financial losses. These four big losses, but also fully reflect the origin of the salesman, Ballmer, in fact, does not have the leadership of Microsoft such a technology company's foresight. Of the four major losses, including three hardware businesses. Know that Microsoft has always been a software company, not proficient in the hardware business, before the Zune and mobile phone, are examples. There is also a Bing search in the four legacies, which is a vindictive product of Ballmer and Google (Weibo). Ballmer did not concede to Google's dominance in the search field and bundled Yahoo to start a game of money to buy Yahoo's share. Years on, Bing has failed to cut the market share of Google's search by half a percentage point, while Yahoo has even reached a thin court in an effort to end the bad search marriage. --one of the deficit black holes: Nokia's mobile phone business is completely lost to Microsoft's future direction, and finally decided to imitate Apple, embark on the road of soft and hard integration. To improve the integration between hardware and WP systems, Ballmer made a decision to buy Nokia's mobile phone business, which has been objected to by several media reports. In the end, Ballmer paid for the takeover deal at the expense of class. In the smartphone business, Nokia has long been a loser, Nokia handset business losses, in the expected. At the end of July, Microsoft released its second-quarter quarterly report, the first to be completed after the acquisition of Nokia's handset business. The data showed that Nokia's mobile phone business was operating at $690 million trillion in the quarter, with a revenue of $2 billion. Nokia hasThe 700 million-dollar loss that has begun to play a financial burden offsets Microsoft's increased profits in conventional software and emerging cloud computing operations. Nadra's interest in Nokia's business is clearly not as high as that of Ballmer. In fact, the clone Apple's equipment and service strategy positioning, has long been Nadra kicked out. Nokia has been cut by as many as 12,500 people in 18,000 jobs. If Nokia's business continues to lose money, more workers may be cut. --Loss Black Hole II: Surface tablet in tablets and smartphones, tablets and traditional PCs are the most similar. So Ballmer followed the Apple hardware and chose the tablet, which spawned the surface business. Microsoft's tablet program, which started in 2012, has been two years old, but remains a loss and a wall of mud. In the second natural quarter of this year, the operating cost of the surface business was 770 million U.S. dollars, operating income of only 400 million U.S. dollars, not offset, loss of 370 million U.S. dollars. In the last fiscal year just ended, surface accumulated a loss of $680 million. According to the U.S. Science and Technology media statistics, the surface project was born today, has caused Microsoft to cause a loss of 1.7 billion of dollars. Microsoft's tablet has produced one of the worst results: its own hardware is too bad and has long been a loss, while it has offended the hardware industry's tablet makers, the well-known tablet makers, with little interest in making Windows flat. The most infuriating of all, is the Acer of Taiwan, China. Worse still, Microsoft's tablet is moving away from its original rivals, such as the ipad, Androping, and traditional laptops. In the ads, for example, Microsoft compared the three generations of surface tablets to Apple's MacBook notebooks. In the traditional notebook manufacturers to launch the two-in-one hybrid of the background, as a Windows licensing manufacturer of Microsoft, embarked on the OEM customers competing with the irrational road. --the loss of black hole Three: Bing search old gates, although the PC age hero, but the emerging internet, still let Gates find North. In IE browser, Microsoft relies on the operating system bundle, once gained the advantage. However, in the network portal, Internet search and a series of Internet services, Microsoft has long been lost. Data show that Microsoft's Internet business has never been profitable since 2005. For example, in the first quarter of 2014, Microsoft's Internet business suffered a quarterly loss of $320 million. Microsoft has struggled to catch up with Google in Web search. In 2009, Ballmer changed Microsoft's Live Search technology to repackage Bing. Since then, Microsoft and Yahoo have signed a deal, Yahoo will outsource the search business to Microsoft, the return is not a cost of search ads split. And Yahoo's co-operation, reduced to a share of money exchange, exacerbated Bing's losses. According to statistics, Bing since its birth in 2009, the cumulative loss has been nearly 10 billion U.S. dollars. Analysts believe that Bing search for long-term losses, the mostThe root cause is in the search for product strength. Despite the repackaging of brands and heavy marketing, Bing's search performance is not even up to the long lead Google. Many users have reported that the results, which are not found on Bing and Yahoo, can be found in Google's search results. The long-term accumulation of Google's search technology is not something that Microsoft can overtake in the short term. Ms. Mayer, a Google executive, has been eager to run Yahoo's search again, with her acquisitions and new features developing to keep the difference between Yahoo Search and Bing. Microsoft and Yahoo's search cooperation period is scheduled for 10, the two sides may still early conclusion of cooperation. By then, the loss of Yahoo-backed Microsoft search would have widened. --The deficit black hole four: Xbox video game Ballmer is often in the tenure of office will eat only gates, no achievements of the blame. But the industry's recognition is that the Xbox business is the most powerful and market-building business Mr Ballmer has built himself. Unfortunately, after more than 10 years, the Xbox is still Microsoft's loss business. Video game is a line of business to walk on the wire. Sony, Nintendo, Microsoft's three major manufacturers, generally to loss or unprofitable price, the sale of game hardware, and through the follow-up video games, profit. A slight mishap in this process may be a loss. It is well known that the three big game giants competition to the white-hot, scrambling to reduce hardware prices, in recent years, Sony, Microsoft's game machine business, have been plunged into losses. and Microsoft's latest regulatory document shows that a new generation of Xboxone games has lost 400 million of dollars since it went public last November. Data from the beginning of 2013 showed that Microsoft's gaming machine business has lost 3 billion of dollars in total. Sony's gaming division has lost more than $5 billion trillion. Although each generation of video game new product release, will cause the anxious anticipation of the game enthusiast. In mobile devices, however, smartphones and tablets are becoming more mainstream gaming devices. Many analysts have asserted that the game consoles, which bring long-term losses to Microsoft and Sony, will gradually pull out of the market, allowing new game hardware, such as mobile phones, tablets, game boxes (connected to televisions, and set-top boxes). How to fill a black hole? Technology companies are not philanthropists, and, despite the popularity of users, if products and services are not able to build profitable business models, shareholders and Wall Street are bound to press them out of the market. The above four black holes Nokia handset business, surface business, Bing Search and Xbox, many analysts have asked Microsoft to shut down or split, to stop Microsoft profit bleeding. One of Nokia's former CEO, Elop, once a popular candidate for Microsoft's CEO, said he advocated abandoning or splitting the Xbox and Bing search business that interfered with Microsoft's software business. In addition, Cherinde, an Internet analyst with Nomura Securities, also pointed out that the console business was not helping Microsoft's other businesses, and that Microsoft shouldThis business is transferred to another consumer electronics company. For Bing, Cherinde believes it should be transferred to other Internet companies, such as Yahoo, which currently has a partner, or a Microsoft-owned Facebook. But after being CEO of Microsoft, Nadra has made it clear that it will not make changes to the Xbox and Bing search business. In addition, after the 12,500-person Nokia layoffs, the media generally believe that this is tantamount to a public announcement by the de la, Microsoft's acquisition of Nokia is a huge mistake. Microsoft's own mobile phone manufacturing business, and other mobile phone manufacturers to become rivals, but limited the WP operating system market penetration. Obviously, this situation and the software platform of the Na de la advocated, completely contradictory. Recent IDC mobile phone reports show that Microsoft WP in the global smartphone market in the two quarter, only 2.5%, compared with the same period last year 3.4%, almost fell 1%. WP mobile phone sales plummeted 10%. Media analysts said the data showed that Microsoft WP, continued to close to death. Faced with the embarrassment of the mobile operating system, Nadra has announced that the Windows operating system for mobile phones and tablets has been replaced with free, which is intended to encourage other mobile device makers to pick up windows. Analysts point out that Microsoft's involvement in handset manufacturing is inconsistent with the De la strategy. In the future, he will continue to make a move on the Nokia mobile phone business, not even excluding closure or transfer. Coincidentally, Google has bought Motorola Mobile, but it has undermined relations with other Android companies such as Samsung. To maintain relations, Google decisively transferred Motorola to Lenovo Group. Microsoft's Surface tablet business, the impact of Windows OEM manufacturers, is no less than the acquisition of Nokia mobile phone business. U.S. industry insiders believe that the Surface tablet notebook as an opponent, is called a deranged. What Microsoft should do right now is to shut down the tablet business as soon as possible and set aside a path for the beleaguered PC partner. In the future, Nadra for Surface tablet and Nokia mobile phone business, what measures will be taken to stop bleeding, will be worthy of attention. Morning）