Microsoft says it hasn't developed new smartphone program

Tencent Science and Technology (Marjorie) Beijing time September 17 news, according to foreign media reports, Microsoft Mobile Communications Business Chief Financial Officer Tivanca Erabarra (Tivanka Ellawala) said in Thursday, Microsoft will adhere to the core business, there is no development similar to the kin of new smartphones related plans.

"We are in the software industry and that will be our business focus," Elavala said at the Microsoft Investor Conference in San Francisco. "There have been rumours that Microsoft is developing a new smartphone," he said. Elavala's stance is also a Microsoft's official response to the issue.

Microsoft is planning to revive its handset business through the Windows Phone 7 operating system. A growing number of software giants are moving out of the traditional market in the software industry to provide users with integrated hardware and software products, including Oracle and HP's two large enterprises.

While Apple's iphone and smartphones using Google's Android system continue to be popular with users, Microsoft's mobile phone business is in trouble. Earlier this year, Microsoft halted sales of its own branded phone kin, which has been in the market for less than two months.

Microsoft is expected to launch the Windows Phone 7 system prior to the Christmas holiday, and to expand its market share in the mobile business sector. Elavala says the Windows phone 7 handset will drive user demand for data services, which is good news for mobile operators.

Elavala emphasizes the importance of highly integrated software and equipment. In the process of designing Windows Phone 7 software, Microsoft made a provision for the hardware of the handset. "This will be more predictive of how the integration of software and hardware will play out," says Elavala. ”

Elavala declined to say which manufacturers would launch the Windows Phone 7 phone, saying: "There are a number of major vendors currently developing Windows Phone 7 phones." ”

"The new smartphone will have more entertainment, social and gaming capabilities," says Elavala. We will design the phone more interesting and user-friendly. Microsoft also has a technical advantage in the gaming industry, and the gaming industry is an important part of Microsoft's business. ”