Microsoft seven products to promote the means

The world's largest provider of computer software - Microsoft. What is Microsoft's product? Ordinary users will tell you, Windows systems, Microsoft Office office software, etc .; IT industry professionals will say, Internet Explorer, Windows Serve, Hotmail, etc .; and game enthusiasts will say, Xbox, halo, Age of Empires, etc. . However, almost no one can say that all of Microsoft's products, such as the recent hot Windows Azure, such as a hardware mouse and so on, and will immediately leave our sight of MSN.

Admittedly, Microsoft every introduction of a new product will always lead to a variety of industry insiders, these comments mixed, for example, some people lament that they are still using Office2003, 2007 and 2010 versions have not seen before, Microsoft has introduced 2013 version; For example, although MSN users gradually increase less, and when we learned that MSN is about to leave, you can always hear a sound regret.

In other words, Microsoft has a wide product line, a wide range of products to cover all aspects of IT that you have access to, and it's hard to find a company comparable to Microsoft on the market. So many product categories, how to let users know, accept, use? In foreign countries may have many users have used the latest version of a series of products, but the Chinese market and the international market, but very different, so here , The need to introduce a concept of localization, what is localization? Popular speaking, that is, enterprises in the internationalization process, in order to improve market competitiveness, while reducing costs, the production and sale of products by specific countries or regions or The language market needs to be organized to align with the organizational change process in a given regional market. The localization mentioned here is the release of Microsoft for new products, has its own set of promotion methods, but in the Chinese market, but not much change, so here, we conclude that some MVP localization for Microsoft The latest products, such as Windows 8 and Windows Phone 8, put these into the world of view.

1, for the promotion of mobile Internet. Now is the rapid development of mobile Internet, users are more willing to online, in real time to receive some new messages, through their mobile phone or mobile tablet terminal to learn some of the latest news.

2, publicity on different occasions. For example, TechEd Conference, many users do not understand exactly what this meeting is doing, will be considered too focused on such meetings, they do not have access, so there is no intention of understanding or participation. This requires IT practitioners and Microsoft's MVP to advertise on different platforms. When Microsoft introduced the latest equipment, IT practitioners or MVPs can be used for the first time, through teaching or other forms of promotion, users will have the opportunity and are willing to understand.

3, for a specific promotion. Every time Microsoft launches a new product, there will be the most popular groups. For example, this surface can be entertainment and office products, but also a kind of mobile Internet, the latest Windows 8 system through the surface into people's vision.

4, the appearance and the clever combination of the effect. With the development of the mobile Internet, many people need an external keyboard when they use the Ipad and other offices. In this era, although the latest input methods such as touch screen and voice input are available, the vast majority of users are at work Or more willing to use the keyboard input, Microsoft dominates the keyboard on the surface, both as a flat-panel protective shell, but also as an external device to use, this is undoubtedly the most able to meet the most basic needs of users.

5, by the cloud platform to help. The development of mobile Internet, making many companies now need to build their own cloud environment, chaos is public cloud or private cloud. When Windows Azure landed in China, the server also moved to China, then many applications can be placed directly on the cloud, such as network disk, data sharing before is by means of a mobile hard disk or mail, making the data can only be limited to a small area spread. When the cloud network disk appears, through the mobile Internet, users no longer need to rely on local resources, but can get more information through more ways.

6, implantable advertising. Another aspect of localization promotion is the effect of implantable advertising with Chinese characteristics. For example, when users come into contact with video products and inadvertently see some of Microsoft's latest products, they feel that such products are at We are around, not above. As another example, we see the Suning Appliance stores surface advertising, will make more users to pay attention to understand, use, buy.

7, highlight product highlights. Office365 has many advantages, but how to highlight it? Through a number of major customer training, so that users know how to use, after use can bring the most direct economic benefits, improve work efficiency, the data perfect show, then the user Naturally will go to use.