Microsoft Sony Nintendo Q4 performance compared to the most popular in Kinect history

From the end of January to the beginning of February, Microsoft, Sony, Nintendo, the three major international game machine manufacturers issued the fourth quarter of 2010 (October-December) performance. Compared with the past, the three companies announced the performance of the new body sense equipment and many other aspects of particular attention.　　Among them, Microsoft Xbox360 launched the body Sensing peripherals Kinect became the best-selling electronic equipment in history. The Wii, Xbox360 and PS3, known as the "generational consoles", have been on the market for more than 4 years, with analysts thinking they have reached the life cycle. In order to prolong the life of the game, the Xbox360 peripheral peripherals, which was launched at the end of 2010, the Kinect and PS3 body Sense Controller PS move, let the game market usher in a new round of fierce competition.　　The winner of this battle is a glimpse of the performance of the fourth quarter of 2010. Microsoft Entertainment Device Department 2010 fourth quarterly results Microsoft: "Kinect surpassed all Expectations" 2010 was a fruitful year for Microsoft. November 2010, Microsoft Body Sense Manipulator was listed in the Kinect.　　At the end of January this year, Microsoft announced entertainment device's performance, saying that "Kinect exceeded all expectations". According to Microsoft's latest performance report of January 27, the Kinect's 60-day sales volume topped 8 million, setting the record for "the best-selling electronic device in history", even surpassing the current hugely popular Apple ipad tablet machine.　　With the Kinect bestseller, Sales of Xbox360 in the fourth quarter grew by 21% compared with the third quarter (July-September). In the fourth quarter of 2010, sales of the entertainment device sector amounted to USD 3.7 billion, twice times more than the third quarter (USD 1.8 billion), and 55% per cent in the fourth quarter of 2009 (2.38 billion USD). Microsoft said that "Xbox Live members also increased by 30%, the annual operating income of more than 1 billion U.S. dollars, the future annual revenue will be expected to achieve 40% growth."　　"The result of the Kinect's success is that it is not the same as bringing the Wii handle and PS move, it is the only one that does not need hand-held body sense equipment, a camera to handle all the action, bring people unprecedented entertainment and game interaction." Sony declined in the fourth quarter of 2010, with figures for 2009 and 2010 in the first three quarters. Sony: 2010 Quarter PS3 sales were less than the Kinect's, and PS move, a body-feel manipulator, was not a bonus to Sony's performance. According to Sony's latest performance report of February 3, PS3 sales in the fourth quarter of 2010 were 6.3 million units, compared with 6.5 million in the fourth quarter of 2009,Instead, 200,000 units were reduced. Sony announced PS move listing 60 days of sales of 4.1 million units, although the performance has been good, but compared to the singing of the Kinect, obviously less than a lot.　　PS move, which was not the same as the strong Kinect, also left the PS3 of 2010 years of sales growth in the fourth quarter.　　In addition, in the fourth quarter of 2010, Sony PSP sold 3.6 million units, the fourth quarter of 2009, 4.2 million units reduced 600,000 units, PS2 sales of 2.1 million units, compared with the same period in 2009 no two. Sony's PS3 and PSP software sales have continued to grow, despite the overall decline in sales of hardware devices. PS3 game's fourth quarter sales of 57.6 million, an increase of 10 million, the PSP game fourth quarter sales also reached 16.5 million, an increase of 1.5 million.　　However, PS2 game sales of only 5.3 million, year-on-year in the fourth quarter of 2009 11.2 million, reduced by more than 50%. Sony's PS move was released in September 2010 and is 2 months ahead of the Kinect market.　　PS move and PlayStation3 USB camera combined to create a new game mode, which can not only identify up and down the action, but also the angle of the wrist change. Nintendo's fourth-quarter performance fell in 2009 compared with Nintendo: North America's reliance on the market underscores the continued decline of the Nintendo trend in the absence of 3DS.　　Nintendo's 2010 fourth-quarter results showed that the quarter was less than 2009 in the same period, and sales came mainly from North America, where local consumers made significant contributions to Nintendo's performance, which accounted for more than 50% per cent. January 28, Nintendo's latest release in the fourth quarter of 2010 sales of 444.8 billion yen (about 35.45 billion yuan), the 2009 fourth quarter of 634.1 billion yen, a reduction of 189.3 billion yen.　　With sales falling, Nintendo's costs were reduced at the same time, with profit margins of 38.6% per cent in the quarter, down 2.4% from 41% in the fourth quarter of 2009. In the fourth quarter of 2010, the Nintendo Wii sold 8.75 million units, North America sold more than 4.62 million units, the Japanese mainland only 660,000 units. Nintendo DS sold 9.01 million units in the fourth quarter, and more than half of the buyers were North American consumers.　　In addition, Wii game sales of 85.33 million, DS game sold 44.15 million, overall sales of more than half of the game still from North America. In late February, Nintendo's latest 3DS will be on the market, and the open-hole 3D video game is a great player, and we'll see if we can make any outstanding performance. (Edit/zz)