Microsoft to use Windows 8 to regain developer confidence

Although Microsoft, the veteran IT firm, still has considerable cash flow and huge assets, Microsoft's old rival, Apple, has relied on its new business model in mobile interconnection to overtake Microsoft and rapidly expand the gap between the two sides. As a traditional it vendors, how to break through the era of cloud and mobile interconnection, and reshape the glory of that year? Microsoft seems to be giving the answer in real action.

July 10, 2012, Microsoft CEO Ballmer announced at Microsoft's annual Global Partners conference in Canada that Windows 8 will be officially released in the first week of August this year, and in October retail outlets. This is Microsoft's next month in Silicon Valley, the release of Sur-face tablet, once again in public to show exciting new products. Mr Ballmer said 2012 had become the biggest year in the history of Microsoft's products and services, and a year of rapid development and huge opportunities.

Microsoft platform Advantage no longer mobile internet achievement Apple era

Once, the gold portfolio represented by the Winte1 Alliance has been the lifeblood of the global PC industry, which has helped Microsoft achieve a near-monopoly position on the traditional PC side, and has firmly established a platform advantage for Microsoft. Now that the advent of mobile Internet is hitting Microsoft's platform advantage, Microsoft is struggling and treading on thin ice in a huge market where the predicted market value will be several times higher than the traditional PC.

Microsoft has been trying to transplant its strengths in the traditional PC sector to the mobile Internet and to replicate its success in the PC industry by relying on its powerful PC industry chain's vertical integration capabilities. Although the layout pattern is basically similar, the market share of Win-dowsphone and Windows platforms is far below the iphone and iOS platforms, with the exception of Windows computers. In the past, Microsoft Windows has been an absolute advantage in comparing sales to Apple devices. Relevant data show that each pin

Sold 50 windows devices to sell an Apple device, but now windows equipment and Apple equipment sales ratio of about 2:1. The number of Apple devices is expected to overtake Microsoft in the next two years, analysts said.

More than that, Apple, which relies on products such as iphones and ipads to make a big profit, has already surpassed Microsoft in its market and revenue. While Apple's ipad and iphone are in the limelight, a series of domestic and foreign manufacturers, including Nokia, Samsung, Asus, Lenovo and Hanwang, have also launched Win-dows7 or Windows7.5 tablets and mobile phones, but they have failed without exception.

Microsoft hits the Punches

Windows8+windowsphone8

Despite the bad starts in the mobile Internet arena, Microsoft's strategic intentions remain clear.

In 2012, Microsoft is pinning its hopes on two new products Windows8 and Windows Phone8. It is reported that WIN-DOWS8 will bring many new features, not only

Significantly modified the previous operating logic, providing better screen-touch support and a new metro style user interface, a variety of applications, shortcuts, etc. can be displayed in the style of dynamic box on the screen. One of the biggest changes in WINDOWS8 is the abandonment of the toolbars and the Start menu that the old Windows system has been using. Microsoft has been developing habits for users, but starting with WINDOWS8, Microsoft will teach users to change their habits again.

Soma Somasaiga, vice president of Microsoft's developer department, says there are two major trends in the industry's focus on technology today: interconnected devices and persistent and ubiquitous services. To achieve these two points, we need a comprehensive, integrated, three-dimensional perspective, it is not a single point of view on a certain latitude to make a certain innovation, but the need to grasp the new trend of new opportunities and new areas of technology.

In addition to the product itself, the biggest trends that Microsoft focuses on include machine learning, formal factors and user interfaces, cloud, core platforms, and communications, productivity and entertainment

In the age of mobile Internet, pure technology is no longer the key factor to determine success or failure, and the user experience is the killer. To this end, Microsoft launched the "Cloud Acceleration Program", designed to help entrepreneurial enterprises, to provide them with resources and facilities, so as to inspire them to develop good products. In addition to the cloud platform model, Microsoft has launched a series of other measures to attract developers to regain confidence. For example, to organize seminars around the world, for Win-dowsphone application developers to increase the profitability of the way.

Nokia, who was "betrayed" by Microsoft, was rumored to have given up years of cooperation with Microsoft and turned to Android. Richard Chris, vice president of global developer relations at Nokia, said Microsoft was trustworthy and Microsoft's platform was capable of making Nokia a comeback. Nokia will continue to work with Microsoft, and focus on the development of WP terminals, Nokia betting windows is absolutely thoughtful. In addition, Richard Chris also confirmed that the use of PureView technology Lumia mobile phones are coming to market.