Microsoft wake up, want to use China to clean up the Xbox inventory or wash and sleep.

Absrtact: China's game channel is incredibly indifferent in this matter, because it is not worth mentioning the opponent, live to say, even the opponent is not.

In April 2013, for Microsoft's Xbox, there were two big things to say. The first thing is that Microsoft's chief financial officer, Amyhood, hinted at the earnings meeting that the Xbox mainframe was in demand, "We hope we can get some inventory out of the next quarter (from April 1, 2014 to June 30)." The other thing is that Microsoft and the company are already working together to implement the real operation of the Xbox's entry into China. So from a certain point of view, theXbox new products to enter the Chinese market is one of the mission, is to help Microsoft to inventory. But can Microsoft do it?

Microsoft is actually painting a pie, in fact, it and the cooperation between the hundred, it is implied that the company wants to make a fuss around the living room. But based on the rough experience of the Xbox's entry into China, the company's new product is in fact the game market. And for the "Wolf" of the American Soldiers invasion story, China's game channel to show that can be said to be incredibly indifferent, which is not worth mentioning the opponents, or even the opponents are not.

The Chinese game channel business is actually not optimistic about Microsoft new product to China, is based on three fundamental judgment:

1, pricing strategy is a problem

In particular, Microsoft officials have not announced the final pricing of the Xbox One licensed, the current media disclosure price is 4999 yuan. If the price is true, then the player's sales acceptance of the Xbox is not expected to be optimistic. It is not clear what Microsoft can do about the price, but analysts have come to the conclusion that the product should be above 4000 yuan.

From the parallel market, Xbox One has entered the Chinese market, its market price is more than 3000 yuan, compared with its Men Shi brother Xbox360, Xbox One sales can be described as bleak.

Through the visit found that video game channel best-selling Microsoft gaming products for the Xbox 360, the market price of this product is about 2500 yuan, its basic configuration is 1 host + 1 game handle + 1 kinect+1 1TB hard drive.

In front of the 2500 yuan Xbox 360, gamers expect the Xbox One licensed to enter the Chinese market at a reasonable price. But Microsoft's usual pricing strategy for products, such as surface, seems unlikely.

Chinese players are relatively sensitive to price information. One of the interviewees said that the joint green movement of Lenovo's investment had come up with a good solution, the code name is ebox after the name of the joint green motives of the products, this new product is very concerned about, but because the price is too high did not open the market. Microsoft should avoid this high priced model.

2, charging mode or recruit players dissatisfied

From the sheer number of games, the Xbox 360 game is much more than the Xbox One, and the path to the Xbox 360 game is relatively straightforward from the current domestic market. Through the visit found that the 1TB Xbox 360 host can carry 200 games, which contains about 80 body sense games and 120 handle games. This product plus the Kinect plus 1 handles is sold for 2500 yuan.

Xbox one licensed to use the cloud model, the game needs to be networked, playing a game cost is about 300-400 yuan. An interview of the video game dealers said that in the short term this pattern can not be changed, because the crack game is a foreign great God, no domestic technology cattle. And Microsoft's technology is very bull, based on the Xbox One of the cracked without any progress.

This is what we have described earlier, about the Xbox One in Zhongguancun sales bad reason, inside the game product must pay to buy, and the current Chinese players, paid to buy the content of the game is not high.

Of course, Microsoft will not rule out a random gift of several games. However, according to Microsoft's business model, the future is certainly to take this mode of service charges, which is different from the current domestic consumption habits of mainstream players. If Microsoft insists on charging for services, it must educate the market. However, from the previous practice, Microsoft's achievements in the education market is not big.

3, richness of the game

A dealer tells Sharp observation, to the player, the two generation Game machine product function actually difference is not very big, but the content that provides is very different. There are few games based on the Xbox One licensed, for many reasons.

Written in the last words:

The above mentioned game channel business, the exact is some similar to guerrilla soldiers loose, because although they have a lot of game hardware, but they do not have access to Microsoft, Sony and other companies authorized. But the real army, the situation is also sad.

A Microsoft Authorized dealer in the shop told us that Microsoft's single store Surface Pro retail sales below 10 units, the number is basically more objective, so Microsoft's authorized stores also want to have a product such as Xbox to pull consumption. In this, they have enough confidence: "For example, although a lot of people are buying the ipad, but we can sell a few surface every day, because the customer positioning different requirements, always find people who like our products." ”