Mobile dealer, take off everyone's pants.

Mobile electric dealer, take off is everybody's trousers, reveal is everybody's short, all have the danger of being molested, if want to modesty, everybody must modesty. No exception!

The difference is that some people have large palms, can hoodwink, we are not aware of it, he also has shortcomings. Or, we think that his shortcomings are not the most important, they can be ignored, or there is always a way to make up for them.

Now the world has moved into the mobile internet age, but mobile internet is not equal to the mobile electric business. The former is that you have the entrance. The latter is to say, you have to use this entrance to sell things. Mobile Internet is still a long way from mobile power. To move the mobile internet into a mobile business, everyone should take the initiative to take off their trousers, not only to see the strengths of others, can let others can see their strengths, but also the courage to expose their shortcomings.

Short equipment: seven inches long

Equipment is one of the most lethal short boards that restrict the development of mobile power companies.

Small-screen mobile devices, smartphones, are the main positions of mobile operators because of the inconvenient portability and use of big-screen mobile devices such as tablets.

But it is well known that the small screen of smartphones is in the process of shopping compared to the large screen of computers, there is a fatal flaw, that is, it is difficult to store large quantities of goods in the Electronic Business platform, now the industry's largest mobile phone screen is Huawei's s7,7 inch screen, and then become a flat plate and carry inconvenience. On such a small screen, even if all the goods have been forced into the shop, users also have the problem of selection inconvenience. For example, you want to buy a pair of shoes, enter the shop, to put a shop shoes all look over, constantly enter, return, it will take a lot of time and traffic, if not in the WiFi environment, it will cost a lot of money. The more vain theory is to compare between different shops.

In addition, by the flow of restrictions, picture clarity and three-dimensional sense of the impact is greatly affected by the user's enthusiasm for the purchase of products.

How to solve this problem, not only Test Tencent, Ali, but also test everyone. It is not easy to solve this problem and to talk about more mobile electricity dealers. Has anyone proposed a shrink-type smartphone screen, or is it possible? is unknown.

Short pattern: Nothing but a micro-letter

Equipment for the mode of restriction, in the field of mobile electronics may also be critical. Because this is a new thing, we have not found in such a small screen to sell things the best way, so, we are groping, are doing some trying. But this is a very big cake, so every bit of strength of the company are trying to break through, trying to find a best model to form their own core competitiveness, thus leading the way. Many companies then combined their own defects, to find a complementary company with their own shortcomings, to achieve complementary advantages, so the industry only appeared wave after wave of mergers and acquisitions.

But I always believe that the emergence of new models, is definitely not a simple grafting can be achieved. It must be a brand new thing, fresh from head to toe, and even accompanied by a burst of pain, to be born.

Not only large companies do not find a good mobile model, small companies in the mobile phone Taobao, micro-letter and other positions also did not find a very good specific mode of operation and methods, most of the electric business enterprises are groping, or the use of the previous set to carry out mobile operators.

Micro-trust Friends Circle has become a market, a variety of products to sell information overwhelming, counterfeit luxury goods are staggering, lack of management, lack of norms, has been overrun. Some people ridicule, if one day I blocked your circle of friends, please don't ask me why, I just can't afford what you sell.

Team short: Tender hard to effect

It should be said that because of the short equipment, it caused the team short. However, it is also subject to the immaturity of the operating model.

It can be said that, after more than 10 years of temper, the current traditional electric business industry has accumulated a number of relatively excellent electrical talent, especially the day cat, Taobao, by their composition of the electric business operations team, has accumulated some good operating experience.

But they are helpless for mobile operators. Most of the operators of the electric business operators have almost no experience of mobile electric operators, very many of the electric business enterprises have not really entered the field of mobile electricity. The author of the general inquiry, and has not found a public Taobao sellers data. But Taobao released data show that in the 2nd quarter of 2013, the wireless end of the transaction accounted for more than 10% of the overall sales of Taobao sellers for 1.1 million. The number of wireless transactions accounted for more than 30% of PCs taobao sellers 339,000. Only 18 Taobao stores in the year's wireless Alipay transaction volume more than tens of millions. It can be verified from the side of the mobile electric business compared to the traditional electric business immature, the operation team is also very immature, so the operating effect is extremely unsatisfactory.

To wait for the team to mature, or to wait until the mobile electrical business model gradually formed, and after a long period of precipitation, learning, can be achieved.

Short platform: virtual influence

The platform is actually the shortest. The short platform is restricted by equipment and mode. Of course, a lot of times, it actually, represents a pattern, such as the day cat Taobao. When the pattern is not yet ripe, the platform is naturally also a façade.

But at present, mobile electricity business is not yet taken out of the platform, the mobile phone Taobao impact is not enough, the number of users slightly less, the number of micro-letter users, but there is no mature business model, can not call the electric business platform. Other, microblogging has done a certain commercial try, such as hotel growth plan, but the effect is not good. Other, easy to believe, and so on, are insignificant.

User short: Lack of use habits

User's short reflected in the user so far, has not formed a better use of habits, we use data to speak, in the industry relative to the user base larger, better viscosity of the mobile phone Taobao as an example.

According to the data released by the mobile phone Taobao, at the end of 2010, the users of the mobile phone Taobao only 10 million (the same year Taobao users 370 million), 2011 the total amount of transactions for 11.8 billion. (The transaction amount of double 11 is 5.2 billion.) ）

According to the 2013 mobile phone Taobao announced the 2012 operating data, wireless Taobao (excluding the day cat) last year, the cumulative access to users broke 300 million, but the number of users who have created shopping behavior only 57 million, accounting for 19%.

This shows that most people also rely on PC-side Taobao cat Online shopping, for the new rise of mobile phone network shopping, still in the trial stage.

In addition, the mobile payment caused by the pay security concerns, but also to a certain extent, restricting the enthusiasm of mobile internet users, only to solve this problem in essence, the establishment of industry credibility, in order to appear real micro-trust or mobile phone Taobao ecological circle.

Length of the road: when you have long hair and waist, you can marry

There are so many shortcomings in the mobile electricity business, but one is long. Only the road is long, long as we often do not know when to see the dawn of Hope. It makes me think: I'll marry you with long hair and waist.

But the trend is undeniable, who denies this trend, who will be rejected by the times. In the process of solving and optimizing the above problems, the mobile electricity trader will surely usher in the outbreak period. Need all the industry to work together.

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