Mobile browser is a bat monopoly, the electricity business into a profit breakthrough

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mabhida Consulting (bigdata) data show that in the 2nd quarter of 2014 China's third-party mobile browser Market to maintain the overall momentum of development. The main Third-party Mobile browser active user market penetration, UC Browser to 66.2% of the active user market penetration stability first, QQ Mobile browser and Baidu Mobile browser are ranked 二、三位, active user market penetration rate of 41.5% and 23.8% respectively. In addition, the 360 mobile browser's active user market penetration rate also reached 20.9%, although below the top three, but far higher than other Third-party mobile browsers. With the UC integrated into Alibaba Group in June this year, the mobile browser market is completely monopolized by bat three giants, the short-term Third-party mobile phone browser market pattern is difficult to change too much.

In addition, according to the data of the Rapid Research Institute, mobile browsers in the second quarter of 2014 on the Android platform to download the list of UC browser to the top 925.82 million times, QQ browser ranked second, download the amount of 592.14 million times. 360 Browser, Baidu Browser, Opera, Chrome browser Breakdown three or four, half-dozen. Overall download ranking situation and the above data is not significant. But the number of the above several big mobile browser total download 4 billion times of the numbers did sand startled, one of the bat three giants occupy the total download nearly 50%.

Mobile browser of the cock wire user base.

In the era of Symbian, mobile phone browser is the vast number of mobile phone users the necessary tools to surf the Internet, as a mobile browser giant UC officially in this period of development and expansion. The Internet people always say the cock silk of the world, mobile phone browser is the favorite of the silk group, if you can only use the function of the network of migrant workers, college students, small white-collar workers, and so on, because the mobile phone is almost their main entertainment tools, very suitable for the dead of night to play, we are well aware of the SP suction mode was also developed to the peak.

However, after entering the 3G era, app, mobile browser can realize the function can be replaced by most of the app, a time mobile phone browser seems to fade out of our horizons. Of course, this "we" is limited to the small circle around us. Outside this small circle, we are no longer the old cock silk, but there are still a lot of cock silk followed the use of mobile browser habits. For example, Sand's girlfriend will also use the browser to see the video, Sandy rural cousin cousin will also use UC browser to see the novel, there are some other friends will use browser to look at the major portal Web site. Although sand himself is no longer in this respect silk, but must stand out from the same time also face this indisputable fact.

The market is growing steadily and the profit model is rich

From China's third-party mobile browser market data in the 2nd quarter of 2014, the 2nd-quarter mobile browser market downloads in the first quarter of 31%, mobile browser still ranked Chinese mobile phone users app activity TOP3, all kinds of signs that the third party mobile browser market is still in a stable growth period. Only after the UC browser was acquired by Alibaba, China's third-party mobile browser market pattern has changed dramatically, the market top three position by bat firmly control, and mobile browser in BAT home strategic layout positioning gradually clear, the initial formation of the industrial chain, bat will become the future Third-party mobile phone browser market protagonist, The fate of other independent mobile browser manufacturers is worrying.

With the entry of Alibaba, the future of this industry chain will be richer, the profit model will also be complex. Mobile Internet era traffic is kingly, mobile browser as the main access to traffic has become the major Internet giants important strategic tool. At present, the main profit channel is advertising and channel cooperation revenue (content flow fee and hand tour distribution value-added fee). But with other advantages of Internet enterprises bundled integration, future advertising will not be the main source of revenue, mobile game distribution will occupy a place, mobile E-commerce due to Ali's entry or will become the main mobile browser profit model.

Ali into the bureau or will drive the electricity trader to become present

The future of mobile browsers will be more than just a huge mobile portal, more likely to become a super app that hosts multiple intelligences. BAT fully entered the mobile browser camp, the browser may become mobile Internet war in the "Super Transfer Station" to the browser platform for the construction of multi-channel flow, the real solution from the "flow" to the "cash flow" of the trap, bat browser profit model will be three-dimensional, diversified.

Sand earlier this year wrote a China's lowest-paid and least-known mobile-electric-business enterprise--the sale of treasures. The team started business for nearly 10 years, with sales of nearly 2 billion in 2013, with income from farmers, migrant workers and three or four-line urban residents. Think of how dirty and tired work, but let them do, and their main marketing channel is from the mobile phone browser, is not very magical?

Therefore, Ali wholly-owned acquisition of UC, if the UC mobile browser as its development of another source of mobile electricity, will be doubled. So, Ali will form "Taobao Day cat app+ Taobao cat PC website + Taobao day Cat mobile Web" full channel coverage, multi-channel synergy pattern, include PC mobile phone users, covering high-end + low-end users, especially to UC Mobile browser directly touched by the low-end of the user to form a powerful radiation. In addition to Taobao Cat has the brand awareness and influence, by virtue of UC Mobile browser This strong channel, Ali still hope that through the low-end cock silk market, digging out some gold ingot out. Yes, sand just introduced the sale of the treasure is owned by Tencent, it is in addition to the use of QQ browser, QQ space, as well as in UC and other mobile browsers to put ads, the effect is a lever.

On the whole, mobile browsers have been overlooked by most internet elites for a reason, because only cock silk loves it. However, from the bat giants in the mobile phone browser market, which contains their respective strategic layout and plans. Regardless of thousand layout million layout, flow is the king. And the form of the transformation of advertising has become a household, mobile phone game distribution bat Three have involved, the electricity quotient only for Ali a single big, Tencent has half of the electricity quotient, Baidu is zero. Therefore, Ali wholly-owned acquisition of UC in essence or for its electric business ecological circle to establish a moat, mining new profit growth point. Mobile browser market or will because of Ali's entry, let the electricity trader become the main profit model of mobile browser.