Mobile interconnection, ushered in a big data boom

Stepping into the 4G mobile interconnection, the ocean of information is even wider. From 2G to 4G, the general direction has never changed or should not change, is to give users a good price and good service

"All sorts of devices make you fondle admiringly, and you tell people everything you don't want to tell others."

From the earliest information superhighway, to today's intelligent terminals as the main carrier of the mobile internet era, the rapid change of information technology to bring people surprises, many changes quietly occur. What changes have taken place in the 4G mobile Internet? What impact does large data have on mobile interconnection? How to protect users ' privacy?

From April 8 to 11th, the Boao Forum for Asia held its annual meeting in Hainan. As in previous years, information technology-related topics have been the focus of attention, 4G, large data, cloud computing and so on have become the hottest words of this year's guests.

Big data, what brings

Entering the 4G information ocean, if large data is compared to valuable fishery resources, then in 4G, it will be easier to obtain fishery resources

"Over the past year, companies, governments and the media have been talking about big data," he said. Some say big data is gold, new currency, competitiveness. Others argue that big data is nothing new, and that the technology has been around for a long time. "Challenge" was raised at the beginning of the "Big Data and cloud computing" sub-forum at the Boao Forum's annual meeting of Microsoft's senior vice President Zhang.

Neusoft Group [-0.79% Financial Research Report] Chairman Jiren that large data can accurately and profoundly identify the behavior of people or things, is cross-industry, comprehensive, dynamic, meaningful data, can not simply equate to a large number of data.

"By integrating fragmented information, insight into consumer behavior trajectories and patterns, access to customer interaction, and based on informed decision-making to help enterprises develop." "Martha Bel, chief executive of Moblie Flow Technology Co.," said.

So what role does big data play in the mobile internet age?

Entering the 4G mobile interconnection, the ocean of information is broader, if the large data to the precious fishery resources, then in 4G, it will be easier to obtain fishery resources. Tsai, chairman of MediaTek Technology Co., said that 4 G is an upgrade of the entire mobile Internet application and application environment.

Ren, chairman and chief executive of BofA Merrill Lynch, China, said big data would produce more benefits in mobile interconnection, and that mobile Internet would be an important source of big data.

"Enterprises can through the Internet of things, strengthen information analysis and processing, tracking customer behavior." When you look for piano information on the Internet, a piano ad is pushed in front of you. "E. "Ms. Rothschild, founder and chief executive officer of Ross Wood Company, said.

Steve Milligan, president and chief executive of the western data, said that in various information systems, such as mobile phones, computers, credit cards and video surveillance, users could find "data footprints" left behind. If you integrate and tap into these scattered data, you will find the consumer's character, hobby and consumption habits.

In fact, intelligent terminals on a large number of applications, such as chat micro-letter, Brush Weibo, mobile phone payment, so that more and more users contribute more and more data. In Jiren's view, this is the charm of large data, "all kinds of devices so that you put it down, but also all you do not want to tell others things to tell others."

Why the speed of mobile interconnection is blocked

Network speed and tariff is the main problem that China Mobile internet faces, also be considered as stumbling block of 4G development

The information industry's desire to speed up the mobile internet has become even more urgent since China's three major operators received 4G licences last December. But since the start is not early, China's 4G to reach South Korea, Japan, such as the maturity, there is a long way to go.

Beijing Vivenmine (VIVA) Information Technology Co., Ltd. founder Han Ying that the current reality of our country is that the network can not meet demand. And if the network quality is not good, all development will be empty talk.

In Boao Forum, speed and tariff is the main problem that everybody questions China Mobile Internet, also be considered as stumbling block of 4G development. Tsai that, from 2G to 4G, the general direction has never changed or should not change, is to give users good prices and good service.

In the eyes of Han Ying, now the internet can be said that the whole of gold, the past many industries can not do things today have been achieved. "This is a time when there is no shortage of opportunities and investment, but a lack of policy guidance and entrepreneurial environment." Hope that the entrepreneurial environment is more open, entrepreneurs are more respected, faster speed, cheaper prices. ”

Chinese Academy of Engineering Academician Hequan said, "China Mobile broadband development late, 3G from 2009 onwards, the current proportion of mobile users is only about 30%; 4G just started, not many users. Although the developed countries have a 4% per capita disposable income, while China accounts for 8%, we are higher on the Internet than some developed countries. Therefore, can not use the absolute level of tariffs to simple comparison, but from the perspective of development, the tariff is too high does limit a lot of applications and development. For many people mentioned using micro-letter and other virtual operators to solve, Hequan said, do not expect to be able to come down a lot, after all, virtual operators have to hire mobile operator resources. Tariff high and low key to see the value of the user experience, whether to create valuable users of the application, otherwise light speed is not enough.

"China Mobile says it will build 200,000 base stations this year, and then surpass other countries ' 4G base stations combined. But that number is not enough for China. Our country frequency is tense, also limited 4G development. Some countries have digitized the 700M broadcast frequency to send out to the communication, but our country broadcast frequency digitization process is very slow. "Hequan added," Technology is complementary to application, now the standby capacity of terminal equipment also ' cannot afford ' 4G large capacity, high flow of long time application.

How to guarantee the security of information

The protection of user's privacy information in Mobile Internet era must be made by government, website and security company. In the big data age, only by making effective rules can we solve the data problems.

In addition to the discussion of the value of large data and the development of mobile Internet, the participants said the most is the issue of information security.

Mr. Huang, who works in Guangzhou this March, sat for a civil servant in Guangdong Province and searched online for a number of exam information. He did not expect to land some sites in the future, "Civil service Training" "Interview Guide" and other ads will automatically jump to the front, even the training agencies to his mobile phone number.

New internet technologies such as cloud computing, mobile internet and social networking are changing the way personal information is collected and used. National Internet Emergency Center Operation director Minghua that "the control of personal information gradually weakened, name, address, telephone, consumption records and other important life information leakage more and more common."

"Privacy protection issues can be a challenge in the big data age, because we used to spend money to buy information, and today is a mass of people who ' actively ' contribute data." "Jiren said.

It is more casual than initiative. "On Facebook, all kinds of information are growing at a rate of 10 billion a day, including photos, messages, status, and so on," said Wahn Smith, vice president of face books. This was unimaginable in the past. "Large data brought about by the commercial value and interests, stimulate the enterprise began to focus on collecting customer personal information, data mining, analysis."

Hequan that, because the handset cannot install the powerful firewall, the handset operating system manufacturer to the terminal application control lax, also has the mobile payment with the personal bank account number, the password association, causes the mobile Internet application to be more than the traditional internet risk. He advises users to develop their own security habits and not just pay on the mobile internet.

Privacy protection must be regulated by effective rules. "Europe has the relevant laws and regulations on data collection and privacy protection, China can also refer to." "said Ahmed Barradi, partner of Allen Offrie, an American law firm.

"To protect mobile internet security, the first is the operating system manufacturers to provide a better system environment, followed by a good mechanism to manage mobile applications, can not rely on the certificate management, but also the use of virtual machine method to isolate the application." Hequan said that the mobile internet age users of privacy information protection, must rely on government, web sites, security companies to work together.

The experts suggested that, above all, transparency, how to use the collected personal data must inform the customer in advance; second, the right to consent must show the data provider how it will be protected and whether it will be shared with third parties; third, to ensure that data is not lost or unauthorized access by other third parties, and finally, for the user, The right to access, delete and modify the data must be available.

"This set of rules is common in the world, and in the big data age it is only through effective rules that the data can be solved." "Ahmed Barradi