Mobile Internet at the beginning of the dawn is difficult to solve the plight of app developers

Absrtact: After two years of rapid growth, the development of mobile Internet has entered a crucial year. Previously, mobile apps were hard to make money, and losses seemed to have become a market consensus. The main reason lies in the high cost of application and development, the difficulty of popularization and the rampant

Mobile Internet at the beginning of the dawn is difficult to solve the plight of app developers

After two years of rapid growth, the development of mobile Internet has entered a crucial year. Previously, mobile apps were hard to make money, and losses seemed to have become a market consensus. The main reason is that the application and development cost is high, the popularization is difficult, the fortress is rife, the user is unwilling to pay, the profit mode is not clear, and the mobile traffic becomes difficult. But the Dcci report showed that mobile developers ' earnings were up 10% from 2012, the losses were down 16%, the percentage of developers under 10,000 per cent fell sharply and the developer team began to scale. There are signs that the gold rush of the mobile Internet seems to be dawning.

However, success is far from easy to imagine. "This short-term improvement is based on malicious advertising, malicious deduction fees and other means of sacrificing the user experience to obtain, does not mean that the industry has improved." "Data said that in 13, 24.2% of the developers still expected their annual income of less than 10,000 yuan, more than 5 million yuan is less than 2.1%, at the same time, mobile Internet investment and financing market since the end of 2012, has been at a low ebb situation. This is obviously not the dawn of a development team that will exploit app development as a start-up.

Star app stands out, grasps core strengths, borrows cloud computing public services

Still, there are some developers who have managed to stand out, some more than tens of millions, and some have begun to profit. For their success, I found that they are nothing more than standing on the shoulders of giants, the integration of cloud computing power, improve development efficiency, control costs, focus on business innovation.

Let's sing it for example, sing it. In the early days of entrepreneurship will choose to combine with the cloud, music, photos and other resources stored in the Ali Cloud, Aliyun OSS and CDN Meet the requirements of the stability and speed, so that they focus on improving the experience of the app, product innovation.

Dragonfly FM, for example, is now the best application in the Radio field, at first it was tightly tied to Aliyun, the flexibility of cloud computing not only helps to save the cost of Dragonfly FM, but also allows it to focus on radio innovation and maintain a leading position in radio applications.

One of the Fang has summed up and aliyun cooperation "to the best of things to the top of the platform to go, we do what we are good at." "I think that mobile developers should focus on the application itself, the bottom of the service to the cloud services provider, which is a good way out of the app dilemma."

Cloud computing helps app development domestic mainstream cloud platform analysis

As mentioned above, the success of the Dragonfly FM, the growing sophistication of cloud services has become the majority of mobile developers the preferred basis for support services. Cloud computing can not only help developers save on development costs, achieve efficient development, flexible expansion based on business, but also allows developers to focus their efforts on business and product innovation.

Looking at the domestic cloud computing situation, the bat three giant cloud platform has gradually formed scale. I think that the three giants have their advantages.

Baidu Cloud

Baidu Cloud Platform focuses on its expertise in search, maps, lbs and personal cloud storage. BAE seems to define its own user base as a webmaster and a small application developer, allowing users to encapsulate their applications based on their cloud services. And, Baidu Cloud Platform has provided the development, the operation, the promotion, the realizable one-stop solution, can let the developer on its platform complete the integration application development promotion revenue, this is attractive for the small application developer, but for slightly mature developer, then restricts more, Because mature developers are more willing to use physical machines or cloud servers to ensure their business flexibility, but Baidu has not provided the IaaS level of basic services.

Tencent Cloud

Tencent, which has just joined the cloud computing camp, should focus on social and gaming in its traditional niche. According to the data from Tencent, the total number of applications on Tencent Cloud has exceeded 400,000 since June this year, and almost all of them are game applications. In addition, Tencent open platform of one-stop service, the attractiveness of developers can also be seen, especially in the promotion of social awareness. such as the recent fiery crazy guess is a combination of micro-letter for social promotion, so that its overnight fame, become the leader in mobile app field. It is not difficult to see that the future of the game area is certainly one of Tencent's biggest advantage. But the stability of its products and services remains to be tested, as Tencent's cloud has just been opened for public testing.

Aliyun

As the largest cloud computing platform, Aliyun already has a relatively complete mature product line, with a large user scale, after 4 years of accumulation, its products and service system has been in the industry to occupy an advantage. Aliyungao Tang Kingjian has said Aliyun to build a cloud ecosystem with customers, its service customers, to meet customer demand concept throughout the line of code. Aliyun is the first domestic dares to make the service promise to the developer, its effort builds the gold service system in the developer's reputation, at the same time Aliyun also in unceasingly to the customer learning process consummates own cloud service, causes the cloud product to be more stable, more flexible, more safe and reliable, Designed to allow more developers to benefit from the convenience and value of cloud computing. For mobile developers, based on the development of products such as Ali, can be more personalized, not subject to many restrictions. But for developers to support, Aliyun seems to have no power, although there have been for the electric field of poly Stone Tower open platform, but still particularly thin. Ali Group of resources, Aliyun should integrate the resources as soon as possible, forming a resultant force, and the developer Group subdivision, early layout mobile end.

According to the news, to explore how to better help mobile app developers embrace cloud computing, October 24, 2013 26th in Hangzhou, the third session of the Aliyun Developer Conference (HTTP://AWDC.ALIYUN.COM/?UTM_CAMPAIGN=DAHUI4 &utm_medium=press Releases&utm_source=app1) will set up mobile app show in the background of cloud computing era, improve the industry eco-chain for mobile application developers, and explain the layout of Aliyun in mobile Internet, People in the industry can look forward to it.

Choose the right ark to get the app success ticket

Mobile internet and cloud computing is a natural pair, I think, learn to integrate the power of cloud platform, mobile developers are the shortest path to success. In the choice of cloud platform, but also to target, understand the characteristics of the major platforms, according to their own situation to choose the right ark, the success of the ticket.