Mobile Internet concept stock Feast opens: Wide Application growth space

Analysts pointed out that the mobile internet is still the center of revenue at the operator, but the core of the value chain has begun to shift to the terminal and application of this side

Take a mobile phone to surf the internet, tweet, play games, listen to music and even shop ... The popularity of smartphones has become a fascination for the mobile internet age.

May 7 to 8th, the Global Mobile Internet Conference held in Beijing, a-share market of mobile internet concept stocks Carnival feast has already begun. According to wind data, from December 4 to May 9 last year, the mobile Internet index has risen to 59.65%, but May 10 with the closure of the mobile Internet conference, related stocks began to appear a correction.

Penetration over the Internet

Mobile Internet, in short, is the combination of mobile communications and the Internet, using mobile devices to enjoy the internet anytime, anywhere. Mobile Internet is mainly around the 2009, especially the iphone and other smartphones after the emergence of the entire industrial chain of rapid development.

The latest "2012-2014 China Mobile Internet Market Forecast" data shows that by the end of 2012, China Mobile internet marketing scale of about 150 billion yuan, mobile internet users more than 500 million; the market size of 2013 is expected to reach 220.4 billion, 2015 will break through 300 billion.

"At present, domestic mobile Internet development from the scale, income, maturity and technology, most of them are ahead of the foreign or more advanced." Cangian, a senior analyst at Analysys International, said in an interview with Caijing, the first financial daily, because it is relatively high in terms of user size and penetration data, with a 56% per cent penetration rate in the United States and more than 46% in China at present. And China Mobile internet penetration rate has exceeded the traditional internet, mobile internet users also exceed the number of users of the Internet.

"Compared with foreign countries, the domestic mobile internet areas still need to enhance security." "CIC Consultant IT industry researcher Wang Ningyuan to reporters, such as domestic applications, although emerging, but the safety factor is low, terminal equipment vulnerable to potential attacks, and foreign attention to establish an end-to-end self-controllable framework to prevent the application of copy, to ensure that the user's only use."

But the most important thing is that the domestic mobile internet field has a bright future. Industrial Securities analyst Li Mingjie pointed out that with the 2013 3G user explosion and user fragmentation time, mobile internet will face more than desktop Internet market space, will also have a significant impact on social development and economic transformation.

Cangian also pointed out that compared to the current domestic mobile phone users around 1.05 billion, and mobile internet users more than 500 million. "The estimated 1.1 billion ~12 billion is the peak of mobile phone users, so theoretically, the number of domestic mobile internet potential users have doubled the possibility." ”

Equipment operators continue to benefit

Wang Ningyuan pointed out that the mobile internet industry chain from the service provider to the final user mainly related to the platform/application provider, operating system, network operators, hardware suppliers and end users five aspects.

Specifically, platform/application providers such as micro-mail, Taobao, such as the operating system such as Android and iOS, network operators such as China Unicom, Chinese Mobile and China Telecom, hardware vendors include mobile equipment raw materials, mobile devices (mobile phones, iPad) and so on.

Guotai Securities pointed out that the basis for the application of the principle of Xianchu, the first benefit should be the infrastructure. For now, the first to benefit is the device operators and operators, then gradually transferred to the platform, including some software developers, and finally transferred to the application.

Cangian also believes that terminal devices such as mobile phones, televisions and car equipment are the core of mobile internet, hardware is the premise of the development of mobile Internet.

But at present terminal equipment such as smartphone penetration rate has been relatively high, the future can continue to maintain a larger space for growth?

Cangian that the growth of terminal devices comes from the shift from functional handsets to smartphones, on the other hand, from the compression of the iterative cycle of smartphones. "For example, Apple has a generation of mobile phones a year ago, now half a generation of mobile phones, which is equivalent to a person to buy more mobile phones, from this point of view, terminal equipment still has a lot of room for growth." ”

However, the smart phone leading Apple and Samsung are not a shares listed companies, but the smart phone industry chain touch screen concept Unit has ultrasonic electronics (000823.SZ), Offikang (002456.SZ), Crystal Photoelectric (002273.SZ) and high-tech (002106.SZ) and so on.

In the aspect of network data support, the 4G network construction which is about to start is the focus of the market. According to media reports, mobile "4G phase" tender is launched as soon as this month. Huatai Securities Investment adviser Liu Ying pointed out that Huawei, ZTE, Datang and other local manufacturers by virtue of the good accumulation in TD-SCDMA, is expected to usher in a good start to 4G construction. It is expected to benefit from ZTE (000063.SZ), Star network Ruijie (002396.SZ), Tiancheng (300047.SZ), Rich Technology (300134.SZ) and Datang Telecom (600198.SH).

For network operators, the future flow costs will increase, but facing the future overall flow price decline.

"Although the future use of network traffic will increase, but the tariff will gradually decline, and the emergence of micro-credit applications, but also affect its traditional voice, SMS and MMS revenue." Cangian pointed out that for network operators in the future in the development of network traffic at the same time, the introduction of personalized value-added services is the key.

Broad space for platform and application growth

"At present, the main money is the equipment and network operators, platform/application and other business models are not clear, only part of the start to make money, but the platform and application growth space." "A beijing-based brokerage analyst pointed out that the mobile Internet is now lack of content and platform, the previous on the PC Internet can be staged on the mobile phone, and there are new breakthroughs, now far from enough.

PC Internet is the era when the Web is king, and mobile Internet is the King of app application. Guotai also pointed out that the mobile internet is still the center of revenue for operators, but the core of the value chain has begun to shift to the terminal and application side.

From the application level, it can be divided into mobile life services, mobile shopping, mobile games, mobile marketing and mobile search and other segments of the different industries.

"I personally prefer the four areas of mobile shopping, mobile gaming, mobile advertising and mobile life services, especially with the largest growth in mobile living services." Cangian said that mobile life services, especially localization based on the positioning of the beer and Skittles service, is the most rigid and day-to-day demand, the scale of output value is absolutely the largest and most core. ”

However, the securities analyst pointed out that, although the mobile Internet development prospects are promising, but in the A-share in addition to Everest information (300288.SZ) and the palm of the Technology (300315.SZ), mostly only with the concept of mobile Internet, and the valuation is generally 70 times times ~ 80 times times, And the mobile Internet application level business model is not clear, investors should be wary of the risk of short-term stock price fall.

In fact, after the end of the mobile Internet conference, the early speculation of the mobile Internet concept stock trend has been divided. For example, the mobile gaming field of the Offikang (300052.SZ), Palm technology and touch-screen concept, such as ultrasonic electronics, such as the stock price has been a correction.