Mobile Internet Mashup Cloud computing: Disruptive innovation era

The Internet and mobile networks are the two most influential global networks today, and the mobile Internet combines the advantages of both and emits huge commercial potential. And on behalf of the Internet application direction of the fashionable cloud computing mixed up with the hot mobile Internet, immediately by the industry widely bullish. The cloud, known as disruptive innovation, will be an open trend on broadband mobile internet.

A natural pair.

Abiresearch, a market research firm, believes that cloud computing will soon be a burst force in the mobile world and will eventually become the dominant operating mode of mobile applications.

Cloud computing and mobile Internet seem to be inherently perfect. Mobile phone has the portability and communication capabilities and many other natural advantages, while the computational power, storage capacity is weak, although is gradually to the evolution of intelligence, but limited by the volume and portability requirements, a short period of time the ability to deal with the mobile phone compared to the computer. From this point of view, the characteristics of cloud computing can be fully reflected in the mobile Internet, the application of "computing" and storage from the terminal to the cloud, thereby weakening the processing of mobile terminal equipment needs.

In a variety of data business rapid innovation, we often find that their mobile phone does not support a variety of new business, new applications, many of the mobile phone hardware does not support the need to update, so the mobile phone often become a bottleneck in the development of new business. Under cloud computing, with powerful browsers, you can apply a variety of businesses. In the background, the storage and computing power of cloud computing can theoretically be expanded indefinitely. At the same time, we often lose all the communication information for the loss of the cell phone or because to change the mobile phone and transfer this information to the new phone, although there are some means to achieve the sharing of information, but not popular, in the cloud, this is no longer a problem. "Cloud storage" can solve the problem that the handset storage ability is insufficient and the share is difficult. This kind of sharing is not limited to mobile phone, can realize mobile phone mobile computing and desktop fixed computing, notebook computer computing synergy.

Seamless Experience

Mobile Internet era, for users, the best experience is to dilute the concept of wired and wireless, in any location using any terminal, enjoy the same service.

The core of cloud computing is everythingasaservice, everything is a service, everyone can access the network at any point, any terminal, enjoy the cloud service. In such a concept, cloud computing attempts to break through a variety of terminals, including mobile phones, computers, television, audio-visual equipment in storage and operational constraints, display content, applications can maintain consistency and synchronization, the user's perception and consumption experience can also achieve unity.

The "cloud-end computing" concept of balancing Microsoft in the client has been adhering to the "three screens a cloud" strategy, hope to use the power of the Internet, software as the benchmark, the PC, mobile terminal equipment and TV three different types of terminals to interconnect, and through the cloud to provide a rich, seamless user experience.

Cloud computing is gradually moving from the Internet to the mobile Internet. SNS social networking site is unusually hot, from MySpace to help the Obama campaign for Facebook, to Twitter, and then to the domestic Renren, happy, Sina Weibo, SNS has become a typical application of Web2.0. When we have multiple social networking sites, it's also a hassle to update them. Ping.fm Web site using cloud computing thinking, as long as the site needs to update the status and information released, their set up all SNS sites can be synchronized updates. This site also applies to all mobile phones that support Internet features. This January, Seesmic has successfully acquired Ping.fm and plans to update their BlackBerry program to allow BlackBerry to update 50 social networks. In fact, mobile cloud computing has emerged along the way, Motoblur is Motorola's 2009 mobile solution, an information aggregation interactive application that integrates various usage patterns, from business functions such as e-mail to social networking activities, You can update information from social networking sites such as FACEBOOKL and work and personal emails, post updates on social networking sites, and push your friends ' dynamic messages to the phone.

Now, with some typical internet cloud applications, the PC Internet "cloud" and "end" has formed a smooth docking, while on the mobile internet, "cloud" and "end" between the gap, but also need to "pipe" to communicate. Browsers may become important "tube" roles. Google even thinks browsers will replace the operating system. China's excellent science and technology UCWeb first introduced the server terminal mixed operation framework of the mobile phone network mode, greatly improve the speed of mobile internet, and to save a lot of traffic for users.

Disruptive innovation

Cloud computing is thought to be a disruptive innovation. Google, IBM, Microsoft and Amazon, SUN, Cisco and other international giants are cloud computing advocates and pioneers, it is because of cloud computing has a subversive force, no one dare to neglect. On the mobile Internet, the introduction of cloud computing, for telecom operators, will be a radical reversal of the traditional mode of telecommunications, the existing traditional business model will be changed.

It is said that the real mobile internet era will only come when Internet products and services are gradually infiltrated into mobile networks. It can be imagined that with the application of cloud computing in mobile Internet, this kind of infiltration will become rapid and thorough, but it is an important impact for telecom operators to provide a variety of business and applications, because anyone can become the provider of business and application on mobile network, like the Internet now. Telecom operators want to grasp the initiative, they need to learn to use their advantages, to arm themselves with cloud computing. Fortunately, the telecom operators are aware of the importance of cloud computing, actively tracking, research, application of cloud computing, China Mobile Cloud, the e-Cloud China Telecom, the "interconnected cloud", the response is quite timely.

In fact, in the cloud, the business model will also be disruptive innovation. At present, the use of cloud computing in Web2.0 is already creating a new business model. To provide end users with "personal data computing services", to provide developers with cloud computing services to promote their own cloud computing platform, while providing corporate users with the marketing aspects of cloud computing services, is the future Web2.0 Web site in the cloud computing era of a development direction. For example, the Open API (OPENAPI) is a common SaaS application, A typical success story is Google's Mapsapi and Twitter.twitter open APIs that inspire individual creativity, attract a large number of third-party apps, and greatly enrich the functionality and fun of the Twitter platform, where more than half of its traffic now comes from third-party APS I. In addition, Twitter and cloud computing provider Salesforce collaborate to integrate Twitter's instant messaging into its SaaS services, allowing corporate customers to use their SaaS to respond to posts posted by Twitter's tens of millions of users. Salesforce's Twitter version of CRM enables companies to search for posts about their companies, products, and brands. Cloud services also allow businesses to take advantage of the company-wide online community, create links to existing social networks and blogs, provide search engine optimization tools, share social networking information with business partners, and integrate customer service business into cloud computing.

As you can see, the lively Web2.0 Web site is not just about gathering friends online, communicating online, but also being a good tool for E-commerce and marketing. To provide terminal personal users of cloud computing services to accumulate users, retain users as the focus, providing enterprise users based on marketing for the purpose of cloud computing services as the core, will be the cloud computing era Web2.0 Community web site Cloud business model development direction. This rule is more applicable to mobile Internet. We see that, although the carrier has mastered hundreds of millions of user data, which is the operator's biggest advantage, but now does not do a good job of accurate statistics and classification. If in the era of cloud computing, the user data can not be properly applied, it will lose the greatest opportunity. Telecom operators need to use cloud computing to link all the fragmented resources to create new applications and create new business models.