Mobile Internet ticket contention has ended low-key deep layout is true

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

If the mobile Internet circle was talking about "who gets the tickets" last year, it would have been meaningless for anyone to mention "tickets" this year – the new entrants would have no chance of entering the industry that would accelerate the phase-out rate for only two years.

Instead, the companies that are still alive and committed to moving the interconnected business. Some of them have started to make money on the mobile internet, some are still in low-key layout, and some are ambitious brewing new play, but also to recognize the situation of the early turn to find another alternative. No company dares to bet on "who can get this ticket".

The big guy admits only micro-mail to get tickets

August 13 Internet Conference held in Beijing. The big guy who came to the "platform" such as Sohu chairman of the board Zhang Charles Zhang, Zhou chairman of the mobile Internet ticket-level application expressed a clear attitude: At present, only Tencent micro-letter to get the mobile Internet most important tickets. The other big guys are still groping.

Zhou that the real rigid demand for mobile phones is communication, and if the opportunity is received by micro-credit, other companies may have to consider how to build wireless applications on this basis.

Tencent last year, a large acquisition of mobile Internet applications, vertical field of electricity, this year's wind by Alibaba, Baidu Relay. The trend of Internet mergers and acquisitions in the last two years has also revealed that "giants are exchanging funds for resources" in order to capture the next stage of the market to buy time.

As for Alibaba, Baidu ticket opportunity, Zhou all think the opportunity is weaker. "Why did Ali do a lot of mergers and acquisitions before, I believe it was due to the wireless concern." So will invest in Sina Weibo, UC Browser, which is the future of the wireless is very important applications. ”

About 360 of the tickets, Zhou said, until now 360 is still looking for the next heavyweight product, whether it is to develop their own or through the acquisition team to obtain, all need process, and Charles Zhang is cautious of the news client as Sohu into the mobile Internet entry level application.

As for mobile internet portals, Analysys International President Analysys that there is no single entry. Search is still the biggest entrance in 3-5 years, but video, payment, car, wearable health equipment, LBS, shopping will be the entrance.

The backbone of the low-key layout industry calm return

More than their imaginative views, the focus emerges in the backbone of the Internet vertical field.

These companies have a common feature is that the first fast in the Internet vertical area to find an accurate positioning, a certain size of active users, business model to obtain capital, business can expand the space is huge. But none of them had a guarantee that they would get the ticket, but that they were making a systematic preparation to do the industry layout. Even a guest said that if there is still a discussion about whether there are tickets, it means that it has missed the opportunity.

From all indications, each of the above statements has launched specific actions. PPLive, Archie Art as the representative of the video industry, made clear that mobile video will be the opportunity to generate "tickets." Yeepay payment as the representative of the payment industry, it is believed that such as micro-letter payment can get through the line under the integration of payment is an inevitable trend, and the Internet financial services to the good credit network, Rong 360 and so on, has found the internet to subvert the financial industry opportunities. Including the use of Internet thinking to do hardware will guide the new Consumer electronics revolution, it is the new game of some companies.

To get tickets more vulnerable, and self-awareness of the group is mobile marketing. "Mobile internet advertising and marketing companies, no own users, or the user is not very many cases, this ticket almost no one to get, no own users, or no own media is no ticket, can only say that it is possible to take half a ticket, to see their own and the distance between the ship how far. "Fingertips Media CEO Cao Tong very simply said."

"There are already a lot of good apps in the mobile internet industry that are not talking about tickets, but about longer-term and deeper issues," he said. "Impression note China general manager Guyi to Tencent Science and technology summary way."

Perhaps this is the industry return to calm, mature signal. Although the dry goods of the guests ' speeches are not so much, their attitude is more sober and sincere than the previous one. After all, the circle of people understand that light "Godfather godmother" out of a world, is not enough to get tickets. Then only cut into the Internet mode of combat state: steadfast, to find the user's pain point, through the line and line of the cut, rapid iteration to push the market can really get this ticket.

The following is the Tencent technology sorted out some of the guests "ticket theory":

Tencent technology: How many mobile apps do you think are now getting tickets, have you got two tickets?

Qihoo Chairman and CEO Zhou: I still insist that there is probably only one ticket has been received by Tencent, micro-letter is very strong. Mobile phone on a variety of colorful needs, I think a lot of is not rigid demand. The real rigid demand is communication, is communication, if this is the micro-letter to get, other companies may have to consider in the communication demand by Tencent Micro-letter to get the premise, and then to build wireless applications.

I think today to 360来 said, I do not know where the next heavyweight product is, but you have to constantly discover the needs of users and find those that are not satisfied or unsatisfied. If you can make a product that a lot of users feel everyday and can't live without, it may not be the second micro-letter, it may be a new thing. Maybe find a new ticket.

Tencent technology: Mobile Internet tickets are very popular today, you think how to call to get tickets?

Analysys International President Analysys: Not only is mobile internet ticket, now is a pan-internet, as long as this interconnection entrance level competition is not over. And there is no unique portal.

Tencent Technology: What areas (or industries) do you think should have ticket grade products?

Yeepay paid senior vice President Yu Chen: In addition to the vertical entertainment mentioned just now, including entertainment, information, including communication, including business transactions, mobile Internet has brought many new models. For example, location-related information, the traditional Internet does not, such as sensor-related is also not done. For example, the mobile phone's portable, can be used as an ID, in addition to the traditional Internet, because the line with the combination of offline will produce a lot of new unexpected applications. And the payment itself is a universal demand, from online, offline, as long as there is a flow of business funds are always used to pay.

Tencent technology: Do you think the mobile Internet tickets are probably in which companies, or which areas are easier to get mobile internet tickets?

NetQin COO Swenyong: We understand the mobile Internet, one is now the internet company, it moved its services to the mobile end, to solve the problem of access, whether it is Taobao, Sina, Weibo, including micro-letter are such.

There is also a kind of traditional telecom operators, mobile phone manufacturers they will be its services to the terminal, intelligent development. Perhaps the Internet at that time to the impact of fixed-line operators, they become plumbers, mobile internet era, mobile operators will not be reconciled to only plumbers.

There is a kind of like the Net Qin, UC companies focus on mobile, from the first day to do mobile companies, these companies have their own survival and development space, including new emerging mobile internet services, they do not have any baggage, they have a variety of wisdom, a variety of ideas.

Tencent technology: Mobile Internet Tickets This is very hot two years, 360CEO Zhou said that only micro-letter has been the mobile Internet tickets, you think the travel site how to get the Internet ticket?

Cool News Online Travel CEO Haijun: I understand that the concept of mobile Internet ticket is a more import-level application concept. In the Web age, several companies occupy the portal, in Ali, Tencent, Baidu occupy the Web Age portal, in the mobile internet era, we hope to occupy the entrance. Including Tencent's micro-letter has been received such tickets. 360 They are also very strong on the mobile phone, in areas such as mobile phone assistants, Sina Weibo is basically the wireless side to occupy a portal. Including the support of Ali, based on the data payment business is also very large.

Cool News The independent third party does the vertical traveling the company to be difficult to fantasize oneself becomes an entrance, we have never thought to become an entrance. We want to do how good with these companies, how good at these entrances to operate their own users, with their own understanding of the industry to provide professional services.

Tencent technology: In what areas do you think it is possible to generate such tickets in the future? Where is the opportunity? Why does it have the ticket position?

PPLive CEO Tao: The current judgment is premature, it must be micro-letter to get this ticket, from now on the mobile side we now see moving end, from the hardware device distribution, now can not see whether it is pad or mobile phone. For entrepreneurial people, Tencent may also do some investment acquisitions, Ali also did the acquisition, Baidu also made a purchase. So this is a lot of innovative enterprises should be a new push.

At present, the troika are in the acquisition, modern traditional enterprises began to buy, there are always these capital markets. Now many film companies are buying gaming companies, and companies that do telecoms operators are also buying gaming companies. So the word Internet has disappeared, everything is the Internet, you see your internet than is O2O things, than who can be soft and hard to combine, offline, online combination can be the future than this. All sorts of things will happen.

Tencent Technology: In addition to micro-mail, which applications are most likely to get the mobile internet side of the ticket?

Archie Art CTO Tang Xing: I think the video must be a, shopping will be one, LBS will also have one.

Tencent technology: Because today is the Internet conference, we have a lot of internet conference will mention the issue of mobile tickets, I would like to hear how you understand the concept of mobile tickets?

Steering Media CEO Cao Tong: Mobile tickets are relative to our vast number of entrepreneurs, or small and medium-sized companies to face has been getting tickets, or to get tickets this is a more practical topic. In the vertical area to find their own users, positioning their products, focus on the company's strategic resources, to get this ticket, there is a very large possible.

Currently all mobile internet advertising and marketing companies that no own users, or the user is not very many cases, this ticket almost no one to get, no own users, or no own media is no ticket, can only say that it is possible to take half a ticket, to see their own and the distance between the ship how far.

Tencent Technology: In addition to the micro-letter and what areas may be born next to get the mobile Internet ticket?

Global Mobile Gaming Alliance Company CEO Song Wei: I think it is the future location service. In fact, lbs do very little, because the previous years are very weak, the real knowledge of the map of the copyright is not much, now the social has matured, the position is a very big topic, worthy of attention.

Tencent technology: How do you look as an investor in mobile internet tickets?

Ming potential Capital Founding partner Huangmingming: We all talk about mobile internet tickets only Tencent to get, is micro-letter. The mobile internet brings not only the change of the Internet terminal, more is the subversive change of the industry, many O2O through the mobile internet to the traditional profession transformation, the hardware and software unifies, through the more front-end intelligent hardware detection equipment, and the handset connects everywhere, is equal to the human body's ability to enlarge dozens of times times, It breeds a lot of the original traditional industries subversive opportunities, for startups also have a very large potential to tap.

Tencent technology: How do you understand the mobile Internet tickets, this argument? Is there any similar argument internationally?

Impression note China General Manager Guyi: I have been joking, I heard at which meeting last year, the word ticket, in any case it is not the time to discuss tickets or tickets, is the so-called mainstream.

If you talk about having tickets at this point, it's too late to get on this boat, the mobile business in China, which includes many companies around the world, has already taken off, has already started making money, has proved their applicability to the entire population, and if you're still talking about tickets, you can totally forget about it, The people who are already in this industry are not talking about tickets and ferries, they must consider more long-term and in-depth issues, this is now in many excellent applications have been reflected, they are not discussing these things.