Mobile internet users over 800 million traditional enterprise marketing needs transformation
Source: Internet
Author: User
KeywordsTraditional enterprise mobile Internet user need to turn pass realize
The popularity of portable mobile devices such as smartphones and the rapid upgrading of wireless network technology have promoted the rapid increase of the number of mobile internet users. The report from the China Internet Network Information Center shows that mobile internet users are already over 800 million, predicting a steady rise in the future.
, a market research agency based in the US tech blog BusinessInsider, Biintelligence reports that smartphone users spend 127 minutes a day on mobile apps, exceeding the time spent on mobile phones. Mobile phone is not only the telephone equipment, but also the Internet equipment, game consoles and music players. Mobile applications become one of the main functions of mobile phone, will promote the major battlefield of E-commerce platform change, mobile E-commerce is gradually rising, and will catch up with PC-side e-commerce, the future development trend.
So how do the traditional enterprises in such a situation to achieve profitability? Chengdu Cubs Network leader Tang that: "In the Moveweb mobile precision marketing is going to be popular, the traditional enterprises must have far-sighted strategic development vision, to achieve marketing transformation, in this strategic pattern of the transformation to obtain a forward-looking victory." The key to marketing transformation is to select the right marketing tools. Moveweb as the first intelligent Enterprise Mobile application management platform, its "pocket business" should be born, can help enterprises break through the traditional marketing model, better achieve precision marketing.
"pocket Business" can provide users with a professional and continuous user experience through mobile terminal devices. Users can through a key dialing, and merchants to communicate real-time flow negotiations, through a key map, accurate positioning of each other location, easy to conduct field visits, online payment, with the fingertips to complete online transactions. Business will be simple and fun through the quick application of "pocket business".
In addition, "pocket business" can also help companies improve brand strength and influence. The company's official website information to the mobile terminal quickly transplant, expand the coverage of enterprise information, so that enterprise products, brands, services at any time by the user "belt" in the body, so as to deepen the user's attention to enterprise products and services, at the same time convenient to users can be more in-depth understanding of the brand
More importantly, the "pocket business" operation of the hardware environment is guaranteed. It relies on Alibaba's cloud services to provide customers with massive, secure, low-cost, and highly reliable cloud storage services. Cloud server with self-service management, data security, automatic fault recovery and network attacks and other advanced functions, to solve the enterprise service hosting worries.
The popularity of mobile internet is the general trend, followed by the pace of the trend of traditional enterprises are urgent. To further bigger and stronger, we must discard the shortcomings of traditional marketing, absorb the advantages of emerging marketing models, the two are integrated, will be able to "vista." The successful development of Moveweb's "pocket business" will help the traditional enterprises to win at the starting line, helping the enterprise to realize the marketing innovation easily, leaving the traditional marketing malady behind!
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