Mobile LBS Location Service Inventory

Location Service (lbs,location Based services) refers to the actual geographic location of mobile users through the combination of mobile terminals and mobile networks, thus providing service information for users and locations.

In the United States, Foursquare is the representative of the user active check-in (check-in) as the core of the location of the Check-in service (Location check-in Service) redefined the content of location services, set off a new round of mobile internet industry development boom, That is, the location of the core of the vertical location Check-in service enterprises rapidly emerging and rapid development, domestic social networking sites and micro-blogging service providers have also updated mobile Internet products, the following Moonlight blog will be more well-known location services at home and abroad to carry out some inventory.

Location Check-in Service

Location Check-in service refers to the application of the class Foursquare to provide the location of the check-in and additional services, its business to the user check-in as the core, explore the value-added services based on check-in, through the integration of Friends check-in information and surrounding geographical information, to create a real location based on the user social network.

Foursquare

Foursquare is a well-known location-based mobile social service that allows users to share information about their current location with their friends. Using the Foursquare service, mobile users can sign in (Checkin) a location that can be used for any hotel, friend family residence or a store, etc. The corresponding check-in process is very rapid. After the user completes the check-in process, Foursquare will return to the user the other information near the site according to the location of the user's check-in. and publish your location through popular social networking platforms such as Twitter and Facebook.

The Foursquare site was blocked last year, but then Foursquare used SSL to fix the problem, and its Android and iphone versions are currently available domestically.

Google Latitude

Google latitude a service based on the map, through the Google latitude can be timely through the mobile phone to report the current location, and check the location of the friend escalation, view the historical location.

Google's lbs application, Google Latitude, launched in February 2009, is a location-based mobile phone location service that can be automatically performed in the background of the mobile phone, automatically record the location of the user every few minutes, and can be viewed at the end of the page, which is home travel, A good tool for a provincial manhunt.

Street side

The street is a Foursquare, location-based mobile social service that allows users to "sign in" to their location, win badges, become landlords, and get special offers from street-side partners.

Side of the street to support the synchronization of the major domestic social networks (Sina Weibo, happy, everyone and watercress), but also support photo-sharing function, users can use the mobile phone after the photo lomo, nostalgia and other special effects of processing and uploading, similar to the Instagram function, making the position of social mode become more interesting

muttered

Muttering network is based on the location of mobile clients location-based lbs (Location Based Service) service providers, through the check-in and friends to share footprints, but also enjoy the nearby business concessions. In the whisper sign can sync to Sina Weibo, Renren, net, Douban and so on.

Muttering net earlier is to do Micro Bo, is also the first to introduce the concept of "celebrity microblogging", but Sina to participate in micro-blog after a great success, muttering the network from the policy risk considerations and business model of the possibility of choice for the transformation of LBS check-in service, but then Sina also intervened in the field of lbs

Sina Micro-territory

Sina this year launched LBS check-in Service "micro-territory", Sina Weibo users can directly login, support check-in and photo, support dynamic synchronization to Sina Weibo, the integration of Sina Weibo, Sina Entertainment, Sina life and other resources, preset a more complete geographical location information, features can track some entertainment stars.

NetEase also launched in the last year lbs check-in service "NetEase Plus", the earlier "street side" is also widely used lbs service, "micro-territory" launched to mark the official Sina to join the lbs war, "micro-territory and micro-blog combination" will bring more profit for Sina Weibo business possible.

NetEase Plus

NetEase is a low-key Foursquare NetEase introduced a category of mobile social services based on geographical location, providing check-in functions, users can obtain points by sign, badges and King titles. NetEase provides synchronous function, users can sync to Renren, net, watercress, Sina microblogging and other social platforms.

NetEase also support mobile phone photos, support to explore all surrounding information, including the surrounding ex-gratia, friends, tips, anecdotes.

Grand Cutting Guest

The customer network is a royal network based on the real location of Community products, the main features of the cutting guests are: Nearby, know what I have around the place to eat and drink; sign in, Mark it, tell a friend where the user is, pay attention, know the dynamics of a friend anytime and anywhere; The local owner of the site.

Bubbling

Bubble is a location-based location-based application that lets users share their location, status, activities, and feelings with friends, and allows users to interact with friends in a number of interesting interactions. For example, you can add a comment to a restaurant, tell all your friends about a store discount, or go on a trip together.

Location Game Service

Location Game Service provides gaming services based on real-world sign-in information, encourages users to sign in real time to earn game experience and virtual props, and enhance the game experience and user level.

Ferris Wheel

The Ferris wheel is a geographically based, the city real estate social game, which is full of discovery fun, provides users with a happy mobile interactive platform on the basis of real geographical location, and users can buy their own familiar places (such as Alma mater, Park, city landmarks, etc.), enjoy the real estate sale, steal rent and grab rent with friends.

16Fun

16Fun (Crazy) is a location-based social game. In the game you can register by virtual, buy and sell real estate, collect rent, invest to upgrade, appreciate real estate and so on the game way and in real life business, popular place, friend interaction, simple description is the real version of Monopoly game.

16FUN the service based on address location to repackage, into the form of the game, in the actual location of the packaging into a game of behavior, in the virtual world to sign in real places, up experience. The 16FUN community Dating game puts the concepts of traditional games: experience, currency, upgrades, achievements, player interaction (protection, fighting), objects moving in, social situations in reality, and also reflected in the game.

Magic City

The Magic City is the real city's mobile tycoon, in which players can buy real-world stores in real cities, collect rents for players who enter the store, and sell to get spreads. Magic City Sign in as the easiest way to make money for players. You can also collect red envelopes in your friends ' shops, and magic cards and other ways to make money. Users can record their lives and make new friends in magical cities.

Floating on the Clouds

Floating on the cloud is a location-based mobile social game that provides check-in and location-based social sharing and SNS functions, including peripheral friends inquiries, messages, photos, etc.

Floating on the cloud realizes the location-based social sharing and SNS function, including the surrounding friends inquiries, messages, photos and other functions; The official does not regularly provide more based on the floating position games and applications, such as treasure hunt activities, buy real estate, etc. users/merchants can also create a simple and playful location game to provide different user interaction, To achieve more fashion entertainment elements.

Location Information Services

The main mode of position information service is to show the local life information around the users, and realize the deep integration of the position service and the user's working life. Obtaining business discounts and discounts through check-in is the mainstream business model for location information services.

Google Places

Google Places (Google Local information) is a geographically based local life information search and sharing platform that conveniently finds nearby restaurants, cafes, bars, ATMs, gas stations, hotels or other attractions, and allows users to discover more and better local businesses through user contributions and reviews. Users login through Google account, you can use, and the various merchants to carry out rating and evaluation.

Google Places's comments for businesses are automatic crawling of public comments and Word-of-mouth Web sites such as Third-party websites, photos and videos from Panoramio and YouTube.

For Android phones, Google places is integrated into Google Maps apps, and the iphone is a stand-alone application, and Google places also supports Web site access, in addition to mobile phones.

Public comments

Public comment is China's old local life consumption sites, covering Shanghai, Beijing, Guangzhou and other national more than 30 major cities, the first consumer review model, to catering as the entry point, a comprehensive coverage of shopping, leisure and entertainment, life services, activities, such as preferential treatment of urban areas of consumption.

Public comments In addition to access through the computer version of the Web page, but also provides a number of mobile phone client access, the public comments on the mobile phone applications to provide GPS positioning search, attendance, coupons and other functions, the interface is more beautiful and easy to operate.

Reputation

Word-of-mouth Network is Taobao's website, is based on the local Search service information platform for life, is committed to creating life services in the field of E-commerce brand. The site covers food and beverage entertainment, rental housing, work, travel, friends, home Economics and other Yellow Pages shop and life service information, for consumers to provide comments to share, consumption guide, is a business to release promotional information, Word-of-mouth marketing, the implementation of E-commerce platform.

2007 Public comment network by Word-of-mouth Network for its development of "moving" tools and up to one months of comments on the move behavior angered, causing the industry to the Internet fair competition in the extensive discussion.

Baidu side

Baidu is a geographical location based on local life products, food, shopping, leisure and entertainment, beauty, fitness, hotels, convenience, such as the main local life information search and sharing platform to provide users with discounted information and consumer decision support.

and the existing most reviews of the site is different, "Baidu side" with the help of Baidu search technology, and search engine more closely combined, as well as based on LBS data mining and processing technology, and integrated Baidu's map, wireless and other resources advantages.

QQ Food

QQ Food is a geographical location of the local life information platform. Provide business search, user reviews, gourmet Community Services. The previous QQ food is a QQ space application game, only QQ space users visit, after the QQ food issued a separate two-level domain name of the website, opened a stand-alone website, can be for all users to visit.

QQ food on the site to support fewer cities, at present only to support Beijing, Guangzhou and Shenzhen, for some areas of Shenzhen, QQ food There is a major problem is that the merchant data is not allowed, a lot of business location is wrong.

Summary

The domestic LBS application is in its infancy this year, the business model is far from mature, and the iphone and Android smartphone are not yet popularized, which will restrict the further development of lbs, while lbs is the map based industrial value chain, but the problem is that location information itself has limited value, Business model is not yet mature, users can not get more value from all kinds of check-in, how to excavate the application space and real value of lbs is a common problem currently facing lbs.