Mobile platform to hit the keyword ads, reliable?

Educational institutions have been keen on the Internet Baidu keyword on the launch, simple and direct, good results. Multi-Knowledge network found that the latest in the mobile end of the purchase of the key agencies are more and more. To mobile phone Baidu as an example, learning and thinking, Longwen education, Elite, Wall Street English and so on have been promoted, bought their own keywords. On the mobile side, the purchase of competitive words (that is, competitors keyword) is much less than the PC side, but not completely--mobile phone Baidu search Wall Street English, promotional links third came out of Beijing elite English, "Wall Street English good?" Beijing elite English Half price double effect! "Mobile search market ranked second Tencent search also divided a cup of soup: Longwen education, Beida Jade Bird, new Oriental cuisine and other educational institutions in mobile search on the launch of keyword ads, which longwen only in the mobile end of the launch, not in search of PC end. Because of the special attributes of "anytime, anywhere," the mobile phone is becoming an important channel for people to get information, and the target mobile end of the educational institution is also related to the user's habit of changing gradually. Ai Media released a "2012 China Mobile Phone Search Market Annual report," the 2012 Chinese mobile phone search users reached 330 million, an increase of 37.5%, the Chinese mobile phone search market revenue scale of 2.767 billion yuan, year-on-year growth of 89.5%. But, on the mobile internet platform, still the money to hit the phone search keyword reliable? "Buying a course decision is hard to get through the phone once a search is done, the screen is too small, the visible information is limited, especially mobile search." It is difficult for users to make decisions. "The network interviewed a well-known organizations in charge of sales, he said, users in the mobile phone search more behavior is to find the address, search specific course information, basically belong to the marketing service behavior." So in fact, to the organization, the service should be extended to the mobile end, the sale is still not see the advantage. In fact, in the mobile phone, especially the rise of smartphones, search is not an Internet portal, a large number of apps occupy the user more time, how to find a training organization users, or to serve their own existing customers, is worth thinking and exploring. (Multi-Knowledge network Zhang)