Motorola: "Flip" to the Chinese market

This reporter Mao Jing hui in quiet Big Six months later, Motorola began to exert the Chinese market again. January 28, Motorola in Beijing launched its Android platform based on the latest 3G smartphone-back-flip ME600, its support for China Unicom 3G standards, and one months ago, the Chinese mobile depth customization of the first Motorola OPhone mobile phone MT710 also listed in Beijing　　Previously there were XT800 to support China Telecom. "The launch of the flip ME600 mobile phone is the first Moto Blur platform smartphone to support mobile social networking, and Motorola will launch more 3G smartphones this year based on the Android platform, according to the plan.　　John Gergerd, vice president of Motorola and general manager of Mobile Terminal division, has come to China for the third time in just 8 weeks.　　This time, in Gergerd's view, the flip-back ME600 will not only lead Motorola to capture the high-end mobile phone user community advocating personalized and humane experience, but will also regain the opportunity in the Chinese market, which occupies an important share of the global mobile communications market. According to the reporter understand, flip ME600 new mobile phone in early January this year in the United States International Consumer Electronics exhibition, and won the "CES best mobile" jackpot, has been the consumer groups of favor and sought after.　　Gergerd Frankly, did not expect this product will have such a strong market response, so when many consumers asked the product to market time and price, he failed to give a clear answer. Less than 20 days after the end of the US International Consumer Electronics Show, Motorola was quick to move in China, leading the rest of the world, releasing a flip-ME600 new product and launching a massive market sale.　　At present, consumers in Beijing, Shanghai, Guangzhou, Chongqing and other major cities in the country can buy this is Motorola placed high hopes of smartphones, and 3999 of the market retail price will also be Nokia, Samsung, LG and other brands to start a direct contest. According to Motorola Greater China product Marketing Director Tang Zhijie introduced, and the previous clamshell mobile phone, ME600 adopted a "reverse" flip design, the screen is also equipped with a phone on the rare touch panel.　　In addition, ME600 also uses Google's Android smart operating system, which brings a new experience to the use of mobile phones. It is understood that the flip ME600 has been sold in China on January 29, its function than edition no shrinkage, only part of the SNS application functions will be based on Chinese characteristics to make some changes.　　For example, through the cooperation with the domestic SNS Web site to achieve the same application, in the use of more consistent with the domestic user's habits. "ME600 will be pre-installed including Renren, happy Net, 51.com, NetEase, QQ, Sina Weibo, Sohu, etc. localized SNS application, users can choose different accounts according to their own needs.　　Tang Zhijie told reporters. Industry insiders say that the past motorcycleThe pace of the new roller market has always been a drag, but since the switch to Google's Android system, not only in the brand focus on a big improvement, and the speed of the launch of the new machine has been greatly improved. At present, with the promotion of the three major operators, the domestic 3G market rapid development, and several large foreign companies around high-end smart phone competition is also rapidly warming. At present, in China's 3G smartphone market, Apple, Samsung is a straight full touch screen, Nokia smartphones have side flip, upside down.　　Motorola has undergone a transformation in recent years, opening up a new competitive route to "flip back" to open the smartphone market, which also for consumers in the end of the market to add new opportunities. However, it remains to be seen whether Motorola will be able to become the new front-runner for smartphones in the Chinese market with a "flip" strategy.