Moving weight

Absrtact: In early 2013, Robin Li, chairman and chief executive of Baidu, put forward a theory about corner opportunity. China's internet industry has three mountain said, Baidu, Alibaba, Tencent listed, other internet start-ups have been living in these three

In early 2013, Robin Li, Baidu's chairman and chief executive, put forward a theory about "corner opportunities".

China's internet industry has "three mountains," said Baidu, Alibaba, Tencent listed, other internet start-ups have been living in the shadow of the three mountains. In this context, Robin Li is determined to give his competitors a move. "You must do what the big business can't see. Just as Facebook got up because Google doesn't see Facebook, it feels like it's not technically content. ”

Now Baidu is also in the next determination: must catch up with this mobile Internet development opportunities. Because the industry has begun to speculate, "search Hing, Baidu Hing, if the search died, then Baidu will go?"

Moving weight

"Baidu wants to build a platform to attract more developers and then form a mobile internet ecosystem." ”

The mobile internet is now growing at 8 times times the speed of the traditional Internet when Netscape was born in 1994, Mary Mik Mary Meeker, former managing director of Morgan Stanley, said at the 2010 Web 2.0 summit. Users are migrating to the mobile Internet, and more people are accessing the Internet through apps rather than web pages.

As the largest PC-side portal in China, Baidu now has to do is "re-entrepreneurship", but this is not an easy thing. "Baidu needs the wolf sex culture, and continues to innovate." Li said in an internal mail.

and other Internet companies in the mobile Internet products are different, Baidu is choosing a platform to build the road.

In fact, in China, most platform-building parties come from large companies, Sina Weibo, Tencent's micro-letters have gathered a large number of users because of their social functions. However, they are different from Baidu, micro-bo, micro-letter are a live product, and Baidu's mobile internet strategy is "big Data" "cloud services" such a macro-type of popular words.

"Baidu wants to build a platform to attract more developers and then form a mobile internet ecosystem." "said Li.

It's like Steve Jobs's idea of Apple, where most people are unfamiliar with the first time an eco-circle is proposed, but now it is the dream of all technology companies to build an ecosystem of their own. Mr. Li, who was also highly praised by Mr Jobs, was "maverick and less concerned about how the outside world judged him, but he studied consumers".

LBS I am afraid that ordinary users in the field of mobile Internet is the easiest to understand the application, it is reported that September 10, 2012, an internal high-level meeting, Li personally proposed to Baidu map and other business independent of LBS division, and in two days passed the proposal.

Then Baidu Map, Baidu side, Baidu road conditions, such as a number of services packaged, from the original mobile cloud department independent out of the internal formation of mobile cloud plus lbs two architecture. According to insiders, in addition to the LBS department to make a big adjustment, Baidu in the mobile cloud within the same time also made a small adjustment.

Now, Baidu's existing mobile Internet products are involved in the middle page, application market, search, browser, input method, cloud storage and other fields, including Baidu Cloud intelligent terminal Platform, Baidu Cloud ROM, Baidu Mobile applications, Baidu mobile phone map, palm Baidu, Baidu Search, Baidu mobile phone browser, Baidu Mobile Input method, Baidu music, Baidu Address Book, Baidu Network disk, Baidu side and so on. This series of actions known as "Baidu Open platform" strategy.

In the mobile Internet related products are all integrated together, Baidu also chose the layout terminal, with Dell to work together to launch Baidu easy platform mobile phones. Baidu hopes to the entire mobile internet industry chain and resources are all single-handedly mastered, Baidu Technology vice President Wang Jin said, Baidu is not a mobile phone, Baidu is easy platform for the show, we will not use the capacity of mobile phones as a measure of standards. We don't care about the installed capacity or whether we can make money. Baidu wants to provide the best software application platform and development platform to support developers and foster user experience. We want to bring more traffic to our partners, developers, and help them to deliver the liquidity.

"Internet companies have a lot of product lines, but a certain period of time to know which products are most favored by the boss, look at the department he often go to or attention to know." "Internet companies have such a saying.

Not long ago, Li confirmed that he would now have a weekly meeting with the Baidu Mobile division, and the direct management of the mobile division is in the hands of Li, Li said, "Every time I have a learning opportunity, will be a more understanding of the product step." ”

Technology for the King

Inside the Baidu Company, the technical personnel has the natural superiority position, not only is respected by other department's staff, but also repeatedly obtains the Baidu famous "Million Dollar" the reward.

As everyone in the Circle knows, Robin Li is a technical control, and in a short 40-minute interview with the media, Robin Li has said "technology" 50 times.

August 18, 2009, Li at the 200,900-degree technical Innovation Conference presented a new concept of technology: "box calculation."

The so-called Baidu box calculation, is to provide users with internet-based one-stop service, is a kind of Internet demand interaction mode that can be relied on, the system can clearly identify this requirement and assign it to the optimal application or content resource provider, and finally return the result that the user matches.

Li is particularly interested in changing the understanding of Baidu's simple, clean blue search box through technology. "When we did Baidu, we saw the surface is a search box, but the technology behind the need is very complex, we have done so many years, the most important technology are invested in this." Then there is the so-called cloud computing, there are new opportunities. At that time, a lot of our energy is to solve the problem of text retrieval, text retrieval and computer technology before the relationship between the search is not the same, which gave birth to the next generation of search technology. With these technologies we can change a lot of people's lives and we can make very good search engines. "said Li.

Baidu product managers and engineers are now focused on voice search, face recognition function. It is reported that this is a total of Baidu's own intellectual property rights products.

"Picture search really entered the age of intelligence." Baidu album face recognition, coupled with the previous multi-terminal synchronization, intelligent browsing and other leading features, let us fully enjoy the coverage of a number of service areas of a one-stop cloud experience. "Some netizens said so.

According to Baidu Cloud album leader introduced, in the face Recognition function support, users search photos become more simple. By taking pictures or selecting photos of a person in a cloud album, you can quickly find a photo of a cloud album containing the same selected faces, which can easily be "anchored". Not only that, for the face search to find the photos, Baidu photo albums also support to see large map, shaking a wave map, moving to a folder and other convenient browsing and sorting needs, but also through micro-blog, text messages, mail and other share to friends and relatives.

In Robin Li's mind, the search for the future is not limited to words. However, now the technology is not fully achieved, he needs more engineers to participate in Baidu.

Li, who has been emphasizing engineer culture inside the company, believes that product managers are at the heart of technological innovation, but product managers can understand technology or not.

"We see two types of product managers, such as the computer before, and then do not program, turn to do product manager; Another category, the computer is not a Greek, that is, the user needs have a very strong feeling, very sensitive, both types of product managers we need. "said Li.

Inside the Baidu Company, the technical personnel has the natural superiority position, not only is respected by other department's staff, but also repeatedly obtains the Baidu famous "Million Dollar" the reward.

This attitude is inseparable from Li's "engineer culture". Li said that his day time will be divided into three parts, One-third to see products, One-third to do business management, and the remaining one-third for social intercourse.

Leap search Box

Robin Li in Baidu known as the "Chief Experience officer", Baidu internal staff once said that after the establishment of Baidu he almost every day on the Internet, always can be the first time to know the global scope of new products and trends, because of this, Baidu's product technology departments need to stand by.

Baidu's name in fact and the Chinese ancient love story, in this story, an ancient Chinese, he lost his love, but he thousands of search, finally found his lost true love.

For Baidu, now to think not only search to find true love, but how and love between the feelings of more stable and continuity. For this good wish, Baidu tried to turn from the box that had brought it countless glories to the outside world to draw inspiration.

Before that, Baidu has something to say. The outside world has always believed that Baidu's business model completely imitated Google, the most famous is that search box. In fact, Baidu has never denied imitation, but does not ignore its local characteristics of innovation.

Liu Ning, an analyst at BDA, has long said the search box on Baidu's home page is longer and wider than Google's, because Chinese characters are much more complex than English letters, and such a design allows Chinese users to see more clearly.

2011, Baidu quietly on line a new UGC products "Daquan", "Daquan" is a specific topic by the user team of resources for manual collation, to help visitors quickly get the selected information.

The new product is a smart selection process. For example, "Daquan" page shape presents a search for the content of the navigation portal, the editor integrated with its related to all kinds of essential content, including fine discussion stickers, videos, albums, fan original and many other resources.

This product is called "vertical innovation" by the outside world. Although not out of the nature of the search box, but this is the embryonic form of intelligent search.

In fact, the search box outside the road is not good to go, Baidu has tried to launch E-commerce products "have ah" and IM Products "Hi", but the development of the less than expected.

After that, Baidu adopted "721" big search strategy, 70% of resources input and search directly related to product and technology research and development, will 20% of resources input and search indirect related products and technology research, 10% of resources into other innovative projects, E-commerce, IM, overseas development are "new business."

Later, Baidu increased the odd art shares, fully into the video industry, and its early acquisition to where also in the domestic tourism search market occupies a small share.

The speed and mode innovation of product multiplication are inseparable from Robin Li. He is known as the "Chief Experience officer" in Baidu, Baidu internal staff once said that after the establishment of Baidu he almost every day on the Internet, always can be the first time to know the global scope of new products and trends, because of this, Baidu's product technology departments need to stand by.

Voice

Cloud Computing + Mobile Terminals

The innovative coordinates of mobile internet

Robin Li, chairman and chief executive of Baidu Company

Robin Li is very low-key and mysterious in the circle. This does not conform to the Internet high-profile, exposed character. He more than once in Baidu inside talk about "engineer culture" and "Wolf culture", the former implication of sureness, from the essence, and the latter to promote the kind of "knock the head of the aggressive son." A quiet move, seemingly contradictory surface, but pragmatic and durable.

The internet is a "no innovation will die" industry, in the PC era, can the powerful Baidu win mobile internet This city? It's not just a matter of extending the glory of a big guy.

"China business newspaper": Baidu on the PC side of the advantages of how to graft to the mobile Internet? Is this operational?

Li: On the traditional internet, we used to use the keyboard, in the search box input key words, mobile phone input form has changed, may be the voice, may be the image, may be a variety of gestures. But the need for information or for us to use information and other applications to meet the needs of our users will remain unchanged, and we will be satisfied.

But what is the real entrance? What is the most critical application? In fact, there is no conclusive conclusion. As Baidu, the original 35 people together to create a small company, but today we have to big companies should and can do things. We want to build the mobile Internet as a healthier ecosystem, we hope to build a good platform to enable more and more product dream, technical dream people to make some changes in the world of products, such as our cloud storage, a variety of new applications can not go to rent servers, I provide a variety of environments, Let developers develop what they want to do.

Baidu's current understanding of the mobile Internet is a platform that hopes to build a good ecosystem. In this ecosystem, if we can find a variety of good applications, we will be very happy, if the witness some applications to grow up, but also to get some inspiration, and even get some benefits from it, I think Baidu has played a role.

"China Business Newspaper": "Innovation" as the name suggests is to eliminate the old, the creation of new. But when it comes to innovation, most companies focus on innovation and ignore elimination, how do you think about it?

Robin Li: A friend of mine talked to me and asked me what new opportunities there are for mobile phones. How to make the phone more PC power, I said I saw a virtual keyboard, mobile phone if there is such a keyboard, the phone is the same as the PC. In a few years, you'll find out why you need a keyboard? The keyboard is a gradual elimination of things, on the phone, finger touch, voice, photo and other various new input methods will bring a lot of new experience for users, but also because of these experiences, not only in changing the consumer's habit of using products, In fact, it is also changing the status of a type of product throughout the biosphere. In fact, the past year or two has been constantly new things out, constantly have a new understanding of production.

In addition to doing a search engine, Baidu also created a lot of new industries, to bring some new understanding. After moving the internet up, why say excited and excited? It seems like a lot of things to start again, the PC Internet wow a bit overturned, and a lot of new things out.

"China Business newspaper": The management of the big companies called "heavy companies," and the company's innovation itself is not very easy, Baidu is how to deal with?

Li: In the process of doing business, I am also constantly groping, testing. In the early days of the company, the problem was not very prominent, people are less, everyone rolled up their sleeves to work, including me, most of the time is with the engineers to discuss what the product to add function, what the next product is, why will get the market recognition, why the market will have such a demand, why we have the ability to do well. A lot of details are for me to do.

But as the company gets bigger, I find everything on my own is becoming more and more unrealistic, but to see how to get more people to play the real creativity, how to make more people have the opportunity to stand out in a big organization. Baidu from the concept of talent said there are four words, recruit the best people, to the largest space, see the final results, so that outstanding talent to stand out.

"China business newspaper": Baidu on Cloud concept and large data is how to define?

Robin Li: Our judgment for the future is that the seamless combination of cloud computing and mobile terminals will produce a lot of new innovations that will push the industry forward a step further, so in the last year or two, we have been investing so much.

The secrets of Baidu Innovation

Creating the Internet Ecological circle

Baidu wants to build a platform that attracts more developers and then forms a mobile Internet ecosystem. It's like jobs ' idea of Apple. Mr. Li, who was also highly praised by Mr Jobs, was "maverick and less concerned about how the outside world judged him, but he studied consumers".

New Concept of box calculation

Baidu initially put a lot of energy is to solve the problem of text retrieval, text retrieval and computer technology before the relationship between the search is not the same, which also spawned a new generation of search technology. With these technologies we can change a lot of people's lives and we can make very good search engines.

Imitation innovation

The outside world has always believed that Baidu's business model completely imitated Google, the most famous is that search box. In fact, Baidu has never denied imitation, but does not ignore its local characteristics of innovation. Baidu quietly on the line a new UGC products "Daquan", "Daquan" is a specific topic by the user team of resources for the manual collation, to help visitors quickly get a selection of information. This product is called "vertical innovation" by the outside world. Although not out of the nature of the search box, but this is the embryonic form of intelligent search.