Multi-level analysis and interpretation of website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before and you have talked a lot about the site to promote the skills, but did not fully explore the domestic Internet for the actual situation of the website promotion process. This time the author through the website activities, brand, Word-of-mouth, virus, optimization, socialization, multimedia, advertising, partnership and so on nine levels and direction of detailed sorting out suitable for domestic webmaster to promote the model.

We all know that the source of a website's traffic is divided into three categories-search engines, external links and direct access. Direct Access and Favorites access are most important to the site, as these visitors are basically old customers (at least two visits). Then we should first consider how to increase the site's appeal to old customers. Generally speaking, the regular holding of various activities is conducive to improving the site's stickiness to customers. In the domestic Internet, common and effective activities have to promote incentives, buy a full send (use of electronic business sites) and registration award. And rewards are divided into kind, vouchers, price concessions, as well as virtual products or value-added services. Activity is a very popular and effective way in China line, this is very advantageous to enhance the active degree of website user, for example eight degree network each month corresponding has the preferential activity of the server, the website is in the time of the activity, must pay attention to the overdue activity in time, do not repeat similar activity in the short term. At the end of the activity, the results of the activity should be released immediately to show the impartiality and transparency of the website activities.

The aforementioned sources of traffic can guarantee direct access through activities. Similarly, original articles, features such as dry-goods web site projects can improve the stickiness of the site users. Of course, site optimization is not only the release of original articles, it is divided into three basic daily content--external chain update, internal optimization and data observation. Outside the chain, generally in the network favorites, forums, blogs, knowledge Platform for new links to publish, and related sites through the exchange of links is very good choice. Internal optimization: Non-Forum information station of the original update general choice at 9 o'clock in the morning ~10 point for the release (and Baidu included time), and preferably with the site theme-related content; The layout of the chain and the update of the chain is equally important, the General Information section of the website, suggested that the relevant article set up a good module, Improve the internal chain structure of the website; in arranging this website frame and column, need to pay attention to the number of keywords and the density of the grasp, reasonable keyword density is conducive to the site's SEO; In addition, in the internal optimization of the site, the establishment of the site map, RSS is also an excellent way to promote, and 404, The application of 503 is also very important when the page appears. Need to point out that for the imperfect page should use 503 instead of 404; in the domain name, the choice of memory domain name can be, the general use of 301 will be the @ Host header domain name redirect to the WWW domain name, to achieve weight aggregation. Site optimization is a long term long-term work, affecting the optimization effect of a lot of factors, so real-time through the tool testing, including Baidu chain detection, Google weight monitoring, included inquiries, friends chain situation inquiries. Among them, friend chain query is very important, because the search engine on the friend chain judgment evaluation will also affect the site, so constantly monitor friend chain situation is also very important!

If the site activities for direct access, site optimization for search engines, then the site ads belong to the external link. The general advertisement is divided into three kinds--bidding advertisement, Alliance advertisement and advertisement position. The advantage of competitive advertising is that it can be displayed on search engines, the disadvantage is malicious click flooding, high cost, reduce the natural ranking accuracy, etc. the advantage of the alliance advertising is that it can be synchronized in a number of Web sites to set up the Federation code, and the alliance will often be based on user information to show the precise, the disadvantage is that the browser if the tracking function ( such as IE10, 360 browser, the value of the alliance is greatly compromised, and malicious click behavior is rampant; the advantage of advertising position is to be able to choose the relevant high, reasonable price site, the disadvantage is that the advertising site may set the target website nofollow tag, eliminating the effect of optimization. In general, advertising is the most suitable for small and medium-sized sites to use the advertising mode.

The establishment of a suitable brand image of the site to promote the site can play a multiplier effect. For the site audience mainly for domestic users of the site, generally through the certification page to establish the brand benefits in line with the image of the site (such as Sina Certification microblogging, Tencent certification microblogging, certified QQ space, micro-credit certification public platform, everyone Certified Public homepage, Happy Certified Public homepage, web app, etc.). In addition to its own website encyclopedia entry creation and maintenance is also a part of the site brand building. Since Wikipedia does not support editing the name of the site, we generally need to maintain interactive, Baidu and search three platform entries. The website's brand not only contains the website name, the sign and the URL, but also contains the website spirit, the theme and the main operation direction, when this information can convey to the user through the website brand image, a reasonable website brand system is built.

With the site's big level of brand propaganda corresponding to the micro-marketing, the common micro-marketing there are two types-word-of-mouth marketing and viral marketing. Online, these two marketing is actually a concept, but online, especially in the domestic Internet environment, there is a difference. In simple terms, through the forum, SNS, blog post soft or dry goods to promote or side propaganda of their own site marketing form is Word-of-mouth marketing, its main purpose is to enable people to remember this site or brand, and is willing to reprint or collection. and virus marketing is through various kinds of knowledge platform, such as library site, question and answer site, library, etc. in the experience to share the time to carry out the propaganda of the site, with the rise of mobile internet, two-dimensional code to become a new viral marketing objects, viral marketing is characterized by short content, broad coverage and so on. Micro-marketing is a common and long-lasting way of website promotion.

After the 3Q World War, the domestic Internet entered the open age, the socialization popularization came into being and the trend of diversified development appeared. At present, the common social web site optimization and Promotion methods have page sharing, Web site socialization Landing, Third-party instant payment, instant chat, related article recommendations and social Information synchronization. The biggest advantage of socialization is that it strengthens the links between its own website and the home of many large websites (such as information synchronization and sharing), increasing the exposure rate of the site.

In the past few years, has been very much emphasized the multimedia promotion mode, still is the current very practical marketing propaganda way. Because the multimedia has the visualization or both the visual and the audible, therefore has the text propaganda incomparable superiority in the deepening audience impression. The common multi-media propaganda has the video and the flash, generally we will picture promotion also counts as the multimedia propaganda, needs to point out is, in own website's picture increases the picture Alt label, the website or the watermark is also very good propaganda way, especially the Alt label, is advantageous to the optimization.

Finally, if the site has a special function, you can work with other sites to carry out features embedded. Even if there is no feature of the site, you can also through the site's integral Exchange Mode for the cooperation between different sites. Website cooperation is the highest level of website promotion, and is conducive to the establishment of the site brand.

Eight degree Network (www.ebadu.net) original, reprint please indicate the source