Music application Shuffle Big curtain opens independent application nearly disappears

Tencent Technology Zong December 3 reported Tencent technology this September, many mobile phone music applications from this year began to enter the merger shuffle period. At the beginning of the early shrimp music by Alibaba acquisition, a large wave of mergers and acquisitions in succession. Over the two days, two of acquisitions have provoked renewed attention to the use of mobile music. In Saturday, media reports said cool music was sold to an offshore company named Music Corporation in nearly billion dollars. Another message comes from Alibaba's second shot, media reports said Alibaba has been strategic investment every day, but according to Tencent technology to every day to the beautiful insider verification, both sides are still in negotiations, has not yet traded. Cool was the acquisition of the news in the morning of Monday was cool official denied. But this is not the end, and more secretive capital operations are taking place. Mobile music industry insiders to Tencent technology to say, cool music, dog music and ocean music is being integrated, the goal is to become a large company against Tencent, Ali's music layout. In particular, the sudden emergence of the company as an offshore corporation is questionable. "After so many years of music has not heard of the company, now jumped out, but also an offshore company, and capital integration." "Another source of independent sources of information to Tencent technology to prove the authenticity of the news." "It's still at the stage of consolidation, and they're not going to disclose specifics," he said. "The merger seems to have formed the" Three Kingdoms Kill "pattern in the music field. One side is Tencent-led QQ music, one side is Ali-led shrimp music and every day beautiful. The other is cool music, dog music and ocean music set up a new company. In addition to these three faction forces, Baidu, NetEase and A8 under the DOM, or just exerting force, or the user is small, power is too thin, can not be a faction. "Now is just the situation changes, this round of shuffling has not finally settled." "This round of consolidation may not come to an end until next year," the forecast said. "Independent mobile phone music applications almost disappeared in the September report, Tencent Technology has reported that at present, the country is still independent status, do not hold the thigh of the music application only Jing FM." But at the time Jing FM was also looking for the timing of acquisitions and the homes. In October this year, the industry came to the news of the acquisition of JINGFM by Dom. At the Mobile developers ' conference in Guangzhou last week, a senior A8 music confirmed it to Tencent Technology. Previously, the JINGFM launch page has a faint "multi-meter music" words. It is worth mentioning that many meters and Jing are A8 subsidiaries, Jing.fm's office is located in the vicinity of the Media university A8 Beijing office, Dom in the vicinity of four independent office building. Tencent Technology to Jing a responsible person to verify the acquisition matters. He revealed that the integration of the Jing and the current is at a "certain" stage, with results in mid-December. "Because of Jing style and multi-meter styleTotally different. This consolidation is more of a consolidation of capital than a line of business. "Another person in the music industry, the more rice music itself active in the first half of this year, to the major companies take the initiative to extend the olive branch, looking for the buyers." Acquiring Jing is more like a capital operation for the A8 group. But Jing's chief denies speculation about capital operations and the search for a holder. Compared with the DOM acquisition Jing relative mystery, Ali wants to invest every day good news in the circle spread. Every day, an insider said, the two sides contact is UC gifted Yu (micro bo) pull strings. But it is still at the stage of negotiation and has not yet been traded. However, in October this year, Yu in the media interview that every day to get the news of Alibaba's high-priced investment, side confirmed the investment. Hold a regiment to warm or hold the thigh two election as Tencent technology earlier analysis, the main reason for the difficulty of long-term support for music startups is the cost of copyright and huge server expenses. In the operating capital of a music or content company, the general fee is used to pay the copyright, and the copyright fee is still rising. Another 10% to 20% of the money paid for music content flow costs. What is not matched with huge spending is the profitability of the music web site itself. Because of policy reasons, it is difficult to realize the charges to users. The profit of the video website mainly comes from the advertisement, the game transportation and the show field income, cool is depend on these income to realize profit. Part of the music site also engaged in star brokers and operators to cooperate in charge of the model, such as A8 music. However, these revenues are not enough to support the music Web site independent development. One reason is that the more the music website develops, the greater the demand for copyright, and the higher the cost of copyright. Powerful internet companies are often willing to invest and monopolize part of the copyright. "Big internet companies tend to buy exclusive copyrights, like buying Jay's five-year exclusive copyright," he said. This allows startups to buy copyrights even if they want to. "A mobile music company entrepreneur said," Baidu, Tencent and Ali these bat companies started a new round of music this year, through the rigid demand of music in the future for the company to bring flow and user stickiness, advance strategic investment and layout. The possibility of independent music applications is already very small. The company that has been doing this for several years has chosen to join the group for warmth. Jing, every day, such as mobile music start-up companies to find large companies strategic investment or mergers and acquisitions is a desirable move. According to Tencent Science and Technology, Baidu, Ali and 360 and so this year and every day beautiful contact, negotiate investment matters. A day-pleasing person in charge said, in the choice of "hug thigh" object, "in the past will value money, now more value the company's resources, management experience and other soft factors." "The small scale of video wars reproduced the merger and acquisition of music sites in the process of copyright and capital consolidation makes it easy to associate the video field that has just formed a ladder lineup." In the past two years, the video field of the soaring copyright prices and video sites fighting, rising costs and difficultiesTo the margin of profitability, video sites are looking for a way out. March 2012, to cool the combination of potatoes for the logo, Youku established the position of the industry boss. In these two years, the pattern of the video industry is changing. With the acquisition of Archie and the acquisition of PPS, Baidu seems to be the rise of video, at the same time, Tencent video has gradually become an up-and-comer, recently to 250 million yuan to get a good voice exclusive network copyright, but also brilliant. The music industry seems to be repeating the same video, but the noise is much smaller. Some musicians even envy, "video field has Koo (Micro bo), Wang Micro (Micro bo) These are good at capital operation, advertisement of the industry as pushing hands, the music field is not such a outmanoeuvred, leading to the slow development of music applications. ”