Music Movie: A Dream of "small Time"

From the data, from July 27 onwards, the music video screen ordinary VIP number up to 266%, while the number of senior VIP rose up to 85%. There is a view that the original only to watch the "small time" to come to pay-for-demand users, in fact, it has been recognized that pay to watch the video model of the dark and boundless, and you side--August 8, "small era: the time of Aoki," the posters on the poster overnight red across the country, the first day at the box office more than 50 million, Four days for the release of gold 160 million. On Sina Weibo's hot Topic list, #小时代2青木时代 # looms among the top three. As of August 13, the "Small Time 2" mentioned volume reached 34,927,240, ranked micro-Bo film Hot Search seventh. The wave of the "Little Times" series is not limited to cinemas, and Chinese video sites are also appreciating the magical effects of this phenomenon-grade movie. Blockbuster See music, the heat is not back again July 27, with the "Small Time" exclusive network video Copyright music Network announced that the film officially settled in the movie channel membership zone. Users immediately become members can be in the video network, Super TV, video box and mobile terminal free viewing, can also spend 5 yuan to watch. This news instantly ignited the enthusiasm of netizens, whether it is to go to the hospital line to see the movie to relive, or because of various reasons have not had the opportunity to appreciate the whole film, have opened their eyes to itch. Le video network film channel monitoring data show that "small time" on the line within three days, the membership zone on-demand viewers increased by nearly 7 times times, the film became the most popular music video "God". Another interesting phenomenon is that a "small time" of the online, but also led to the video network film paid VIP users increased significantly. From the data, from July 27 onwards, the music video screen ordinary VIP number up to 266%, while the number of senior VIP rose up to 85%. There is a view that the original only to watch the "small time" came to pay-for-demand users, in fact, has recognized the pay to watch the content of the music network mode. When they found that in the video, in addition to the "small time", there is a chance to see the high definition of the fluent version of "Speed and passion 6", "Left Behind the war", "Rich Fuchun map", "blind", and even to enjoy the domestic hospital line has not been introduced Hollywood's newest line blockbuster "Sea flat King 2", "God Stole Milk Dad 2", Few people would mind spending a cup of Starbucks to get a VIP status and enjoy a one-month network of movies. Three key words, revealing the story behind the network hit "small era" is not the first online video of the hospital line blockbuster, but why only it win beautiful? Three keywords: weather, geography, people and. Timing-the clever control of the time point of the movie line. "Small Time" July 27 in the video online, from its premiere in theaters only a short period of one months, and this time, many many of the two or three-line city cinema even in the film, "Small Time" is still in the 500 million box office sprint, the media on the significance of the film and GuoJingming's topic continues. The rhythm of the video network, in fact, is very close to the network of "advanced window period" ideal state. The film has not completely dispelled the heat, in the network video to get effective long tail continuation. Geographical location-a powerful terminal which is projected on the four-screen linkage of the video network. PC side, pad end, mobile phone and Super TV network TV version, whether in the office secretly open to see two eyes, or commute on the road with mobile phone or pad to kill time, or crooked in the living room sofa to enjoy TV big screen of the super dazzling vision, "small Time" All the Times with 1080P high-definition smooth playback effect presented in front of you. A cloud multi-screen strategy, multi-screen integration dream, "small Time" let the music as the overall layout of the ecological into a new big era. People and--powerful to be reckoned with in the young audience. "You can hate the little times, but you can't ignore the small time audience, because they might decide the future of Chinese movies," says one article. "Several state studios to the film's audience analysis: The average age of 20.3 years old, the majority of women, micro-bo and micro-letter on the active, micro-Bo focus on more than 80% people are film and television entertainment stars. The young audience, with more than 60% of them experimenting with the iphone, has a list of luxury brands such as Chanel Chanel, Dior Dior and Louis Vuitton that are among the TOP10 of their corporate brand, reflecting the Young's appetite for high-end consumption. Interestingly, they are also the most important users of Chinese Internet video. Paid TV, paid-set-top boxes, internet payments, have already taught them highly skilled. As long as the content is good, as long as the online payment, they are willing to pay for quality content, willing to spend money to make their lives happier. This from a side also indirectly explained that the music network in the "Small time" online, there has been a surge in the number of VIP users. Network Hospital line, the dream is within reach and "small time" on the music network such a focus on copyright and user experience of the video site, is a very sweet jujube. But will there be a second, third or even more dates in the future? US renowned director Steven Spielberg once said that the future of the trend will be the cinema show gradually converted into a family show. Ran, founder of Ecapital Capital, also holds the same view, saying that cinemas will only become offline marketing platforms in the future, and users ' viewing habits will be offset to the living room or other intelligent terminals. In the Music network chairman and CEO Jia Yue Pavilion Heart, there has been a "network line" of the Dream, network video in the future will be in the hospital line to achieve synchronization, really do what the movie theater, network video on what to broadcast. In the concept of the network, the cinema will not be replaced, its social + marketing + The ultimate audio-visual experience features will be highlighted, while the network video in the movie viewing convenience and resources to play a useful supplement role. Of course, the realization of all dreams requires the support of quality software hardware such as the video TV version, the video TV Super TV, including the Hollywood Global SuperThe former window period, including the full use of copyright film resources 5,000 Dozen, and the cultivation and consolidation of "blockbuster viewing" user habits. September 2013, "small Age: Aoki era" will be exclusive in the video network, le video network film channel launched the "Small Time 2" movie Ticket to send "small time" online coupons "activities, two exclusive map, through the network of resources and line of the lower house line resources, the first time the screen (cinema), PC, TV, Pad, phone unique five-screen linkage marketing model. Corresponding to the beginning of a series of dazzling figures, another movie network played a miracle, is about to be born.