Network literature is the support point of the life cycle of online games

"TechWeb Report" July 27 News, Shanda Literature "from the net Wen to the network Entertainment era peak dialogue" event held in Shanghai today. Shanda game producer, Beidou Studio general Manager Shujian, the beginning of the Chinese network deputy general manager, founder of one of Loli, the beginning of the Chinese network platinum writer Blood Red, Qingdao, the United States-day network technology chief producer and vice president of Wang Xiaoxu and 91wan platform Vice President Zhou Dongjian, etc. attended the event, And with the guests and the media on the network of online literature adaptation of the theme of online games in-depth exchange.

In recent years, the Grand Literature network novel adaptation works frequently, from the entity published to the film and television, games and animation adaptations have received good market feedback. According to statistics, the 2011 Grand Literature Total sold copyright works 651, its works "Dou Breaking the Sky", "Star Change" and "Beast blood boiling", especially by the game company's welcome. Loli, deputy general manager of the Chinese network, said, "The network novel readers and network game Players of high coincidence degree, the popularity of superposition effect, commonality and mutual influence, etc., promote the two most popular digital entertainment products increasingly close combination." Effective use of the original rich world Outlook and story system, not only the embodiment of products, but also in the search for a subculture, so that players will not only see the game as an entertainment product, but a cultural participation, which for the game's life cycle and value has a huge supporting role. ”

As a network writer, blood-red think, "in the network novel High speed Growth, the reader request unceasingly promotes the situation, we all need the unceasing innovation to remain competitive". The success of the adaptation works also stimulated the Web authors to constantly look for new points to structure a wonderful virtual world. "The popular novel theme is not fixed, the player's tastes tend to diversify, the 91wan is more inclined to choose a unique expression point, attractive works for the game adaptation." "91wan Platform Vice president Zhou Dongjian on the net text and online games This interaction is very optimistic." NET text and online games of this mutual influence, mutual assistance, common development, has made the whole industry began to form a virtuous circle, which not only achieved a leap, but also formed a classic reappearance.

And this "adaptation" is not random, can be reproduced at will. "Although the rich fiction background can greatly enrich the game's worldview, however, the network novel adaptation game, not copy the original version, but the most featured novels, the most exciting highlights of the part of the adaptation, this is to see the game company planners Vision, if you can accurately grasp the novel to attract the audience point, The adaptation of the game will certainly be doubled. "Qingdao US-day Network technology Vice President Wang Xiaoxu said. For this, Shanda game producer, the Beidou Studio general Manager Shujian Summary, "the successful adaptation has at least three big conditions, a unique vision, can find a novel can be" adapted "sex; two rich experience, can from the novel to suck the fine, to find the" game "of the bright spot, three development strength, can perfect reappearance" classics ". Only such "adaptation" Can make network literature can truly become the support point of the life cycle of the online games.

According to the introduction, the 2012-year one-quarter grand literature has 1.6 million authors, the cumulative creation of nearly 6 million original novels, daily upload 80 million words, these content is an important source of video game adaptation. Shanda game launched the "Stars Change Ol", hundred tour to create the "mortals to repair Fairy", Chengdu page Tour production of the Web game "Fairy Reverse", "Dou Breaking the Sky", Sohu Research and development of the MMORPG game "Dou Broken the Sky", the production of putty technology "Kill God", 4399 platform full production of the Web Game "Will Night" etc. according to the network novel adaptation of the game will be in the near future with the majority of players to meet. and "Beast blood boiling" on-line six months, has opened more than 200 groups of servers; "Stars change" two consecutive won with "Chinese game Oscar" reputation of the Ling Award "the most players look forward to the top ten games" champion; "Mortal repair Fairy Biography ol" soon reached the same time online number of 200,000 of the results.