Network Media summary of Network Marketing channel analysis

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The 26th Internet survey shows that the Internet news usage rate is 78.5%. The user is up to 330 million people. The 27th report shows that as of December 2010, the Internet news usage rate of 77.2% users reached 353 million people, the number of users increased by 45.35 million people. With the help of the network media systematization, the deep dissemination enterprise brand/product information, organizes the news event and the activity promotion, has become many enterprise's strategy and the channel choice.

(1) In many social, luxury, women, consumption, life, home decoration, paint wallpaper, furniture, flooring, home textiles, fashion, automobiles, cosmetics, sports, stars, music, computers, digital and other types of Web sites, active a large number of target consumers.

(2) According to the Network News Reader Group analysis, 36,140 age group of Internet users to see more network news, this age section of the reading rate has reached 87.3%, 28,135-year-old Internet users are also a large audience group, and the higher the degree of education, to see the proportion of network news higher. The existence of High-quality Network News readers provides a favorable foundation for the network communication of the industry.

(2) According to the Network News Reader Group analysis, 36-40 age group of Internet users to see more network news, this age section of the reading rate has reached 87.3%, 28,135-year-old Internet users are also a large audience group, and the higher the degree of education, to see the proportion of network news higher. The existence of the readers of Network news in high quality has provided a favorable foundation for the network communication of many industry enterprises.

(3) At present, all kinds of network media exist such distribution.

National comprehensive website mainly by Sina, NetEase, Sohu, Tencent, search house, Xinhua, net,

China Network, MSN China Network, Phoenix and other components.

Each province also has two or three main local portals, the national nearly hundred more well-known local portal website has Sichuan's Sichuan online, Sichuan News Network, Zhejiang, Zhejiang online. Henan's Dahe Network, the network of businessmen, Hunan's red Net, Hua Voice online. Beijing's Thousand Dragon Network, Beijing Information Network, Jinghua Network, North Green Net. Hubei's Jing Chu net, han Net, Tianjin's northern network, Shandong's mass network, shun net, Lark Net, Peninsula Network, Shandong News Network. Jiangxi's Dajiang network, China's Jiangxi Network, Hebei's Galaxy network, Hebei News Network, the Great Wall online, Shanghai's Oriental Network, Shanghai hotline, Guangdong's Ocean Network, Austrian One network, southern network, golden sheep nets.

In every prefecture-level city, County has a large and small local portal site. Cumulative reached hundreds of, such as Nanchang News Network, Tanggu Online, Jiujiang News Network, Shenzhen News Network, Guangzhou window, Bazhong Network, Taiyuan News Network, Qingdao News Network, Yibin News Network, Nanchong News Network, Zigong Online, Ziyang mass network, Leshan News Network, Wuhan Hotline, Yellowstone information, Jingzhou hotline, Enshi News Network. And in the home building materials, automobiles, sports, outdoor, apparel shoes and hats, daily, wine, women, group buying and many other vertical areas, the same size of the mainstream web site, home areas include: soufun, focus decoration home network, home home network, Home Treasure Network, Shambhala Home Network, Easy Habitat network, China Building Decoration Network, China Decorative Network , I decorated my home, a new home network, the world, Joy Home Network, Mount Network, no excellent, in the country installed network, fashion home network, and home network dozens of, in some provinces and cities there are some local home sites. There are hundreds of of them in many places.

In the building materials industry. There are comprehensive building materials sites. There are also ceramic, paint and other subdivision of the construction industry website, the main Chinese building materials network, Hui Cong Building materials network, nine are building materials network, the global coating network, China Ceramic Network, ceramic network, China Tile Network, China coating online, China coating Information Network, China Paint Network, the World Building Materials network, in the clean net, Hua Jie network, the Chinese floor network, Huaxia Flooring network, China wood Industry International Network, China Lighting network, Aladdin Lighting Network, China Lighting Network, the National Textile Network, China Home Textile network, such as hundreds of.

Women and fashion sites are mainly Ruili women's network, Alice female network, decorate female net, trendy net, Pacific feminine net, beauty net, Phoenix NET, stewardess net, Yue oneself net, le bee net, butterfly net, boudoir Honey net, fly a net, Chinese woman net, lady love affair, walk Xiu net, beautiful say dozens of.

Automotive sites are mainly auto, Pacific Car Network, easy car network, love card car network, excellent card network off-road. Family, che168, automobile China, etc. dozens of.

Mother-Child Parent-child sites are mainly small footprints parent-child network, cradle Network, baby tree, China Nursery Network, Mother Network, the Pacific Parent Network, China Parent network, 91baby and so on dozens of, including a lot of local parent-child website. According to the enterprise target consumer groups, the production of communication channel plan, should carefully analyze the feasibility of various media, and finally worked out a "big list" for the promotion of reference implementation.

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