Network of Excellence to rob Books to the system congestion, excellent network issued a statement of apology

Thousands of dollars worth of a full set of hardcover books for sale only 25 yuan, but also the whole package of mail? On the evening of 22nd, the "mega promotion" of the unknown causes of the outstanding online 500 books led to a lot of crazy robbery. But by the 23rd midday book-makers found that the network of excellence in the absence of information to users, is to delete almost all of the 25-yuan book order, the Network of excellence to explain this as "internal IT system failure, not real promotional information." This practice of excellence has led to a large number of netizens dissatisfaction, denounced its breach of contract, and this matter called "Excellence 25 Yuan Door" to denounce.

Crazy Rob Books cause system congestion

22nd late at night, Wuhan, Mr. Lu accidentally found excellent network is an amazing ultra-low price "promotional" books-the original price of more than 200 yuan of books all down to 25 yuan. To his surprise, the full set of "song Yuan Ming and Qing bibliography colophons series" In the original price of 4038 yuan on the basis of a dozen 88 percent, but after putting into the shopping cart is also labeled as 25 yuan, equivalent to the original price of 6 per thousand. And the full version of the collection of "24 History", "the capital of the Tong Jian" "Song Ci", such as the value of thousands of books are also reduced to 25 yuan, but also all wrapped in mail.

Mr. Lu in the outstanding query "25 Yuan", "under 30 percent" and other keywords, found that only these conditions involved in the book has nearly 500 kinds. Excellence net now so "not bad money"? Mr. LU Lenovo to the recent E-commerce site, "second kill promotions," then immediately under the good order, in the net received a reply to the confirmation mail after the rest assured sleep.

Excellent net 25 Yuan "promotion" the message of high priced books is first circulated among book friends, and soon spread through the major forums, resulting in various books were snapped up, some even 5 sets of "24 history", 23rd three or four o'clock in the morning crazy rush peak even caused a temporary system congestion. Only a few hours later, most of the books had been broken. Although some people doubt that the sale of such a cheap book "Not the system is bad, is excellent crazy", but still have a lot of book friends optimistic that it may be a network of excellence is in the promotion, to give users Christmas gifts.

Most of the orders just vanished.

23rd noon, Mr. Lu specially login Network view, found that the order is still in, but at about 2 o'clock in the afternoon he suddenly found, last night orders and payments in order to start missing part of the information, "then all 25 Yuan book is gone, not even mail notice." ”

In a similar situation, there are Liang in Beijing, on the afternoon of 24th, she checked the delivery of the book, found that the excellent network prompts "This product" (all 18 volumes) has been sold out, we have moved it to your Shopping cart Favorites section, you can purchase after the goods. Liang called the Excellence Network Customer Service Hotline, the other side said it is not clear the situation, "We will call you cancel, if you insist on not cancel, will also ship." ”

Beijing has a book friend to the "daily economic news", as a result of the addition of 10 yuan expedited service fee, ultra-low-priced purchased 25 yuan books have been received or received in the morning of 23rd, "very lucky to be wiped out." "However, most of the users ' orders for a 25-dollar price have vanished into thin air.

In the absence of notification to users of the case, the network of outstanding unilateral cancellation of orders caused a large number of netizens dissatisfaction, refers to the network of excellence breach of contract, and this matter called "Excellence 25 Yuan Door" to denounce. NET friend said that "excellent network is also one of the large web site, usually in this purchase of books are also very reassuring, why this time even a hello do not hit (delete orders), really sad." ”

"The Daily economic news" In this connection to the superior Amazon, the company's explanation is "this part of the book product price error is due to excellence in Amazon internal IT system failure, not real promotional information." ”

On the evening of 23rd, the reporter was found in the network of excellence, there are still many pages showing 25 yuan "price error" information.

Excellent network issued a statement of apology

Some people put forward 3 PR strategies for Excellence 25 Yuan Gate: The best policy is to admit mistakes openly, but still as far as possible distribution of orders, which will become a good brand advertising; in the policy for public recognition of errors, do not ship, but with the order to communicate, send some coupons and other small gifts, but also a little joy; the worst thing is to delete orders silently It would have ruined his reputation in vain.

For this "outstanding 25 Yuan Gate", excellent Amazon 23rd Evening said, is discussing the matter. "Sorry for the misunderstanding and will communicate with users in a proper way." "But the company also said," for the wrong price of goods, Amazon will cancel all orders. ”

There is a book call "Daily economic news", he has repeatedly contacted the customer representative of Excellence Network, the other party first expressed the willingness to send 25 Yuan gift card, and then said that will be "in accordance with the amount paid for the corresponding gift card", but certainly can not restore the order.

On the evening of 23rd, the users who placed orders received a system message from the Network of Excellence: "Some of the goods in your order have been deleted for you because of the price error, please forgive me for this inconvenience." After you delete the item, we will refund the payment to your electronic account or gift card. For you to use the next time you order. ”

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E-commerce website repeatedly issued "Wu Longmen"

In fact, e-commerce sites because of the wrong price and "self-posed Oolong" event is not uncommon.

Lenovo's 1700-dollar Lenovo ThinkPadT61 notebook was priced at $264 in January 2008, and Lenovo sent a cancellation message to subscribers and remained silent.

In the September 2008, Amazon, the Amazon's parent company, also mistakenly set a $2261.54 trillion 52-inch sharp LCD TV for 38.45 dollars, a rush to buy, the U.S. Amazon after the deletion of the error page, the matter is gradually gone.

In this respect, IBM once the "one dollar Sale" incident is to establish a good reputation of the enterprise. 2004, IBM will be the market value of 1500 yuan notebook Kangbao drive error marked as 1 yuan, and finally in accordance with the price of 1 yuan to the order of the user sent goods.

August 2006, Dell China website Price error, there are consumers through the optional configuration to 976.56 yuan value of more than 8,000 yuan dual-core server to order success. In the end, Dell says it offers 25% discount on the original price per customer.

February 2008, Dell again the original price of 7599 yuan LCD display incorrectly labeled 2515 yuan, triggering the consumer's crazy order. Subsequently, in the consumer's resolute protest, Dell decided to bear the loss, promised to be shipped according to the wrong price, the part of the order generated during the system error in accordance with the normal order processing, the goods will be delivered within the normal promised delivery time to the customer. The move to "internal system disorder" caused by the disadvantage of conversion to "business reputation is responsible for", become the 2008 classic PR case.