New Egg Net: possible in the future transformation of foreign trade dealers or business-to-business platform

China's new egg net has relied on mortgage-backed property for money after
stopped funding at the US headquarters.





, once located in the center of Shanghai's New egg net in China, is now vacant. Starting from late May, in order to save costs, the new Egg network will be China's headquarters from Shanghai Jingan moved to more than 30 kilometers away from Jiading district. If moved to Beijing, this is equivalent to the distance from the international trade to Mentougou. Over the past decade, the country's largest online retailer of it electronics has been able to pry open the purse strings of Chinese consumers. And American companies have a drain on their money, leaving them completely on the brink. Now they're ready to pack their bags and get out of here.


　　


fell out of the first echelon of the electric


　　


, a marketing employee who has been in China's new egg net for years, said the sales of the new egg net last year was not ideal, and that sales of the business were down again in the year before. The original Egg NET Senior Executive Chen Yun (alias) also confirmed the news. "Last year's sales figures have increased, but profits have slipped, as most of the sales came from business-to-business, such as mobile phones, which had a very low profit margin of 0.4%." ”


　　


at the same time, the position of China's new egg net in the business enterprise is gradually replaced by the new company. According to the 2010-2012 market share of China's Business-to-consumer market, which is provided by the Analysys think-tank, in 2010 the new eggs were ranked second only to Dangdang in the fifth, with a market share of 0.9% in 2011 and Nineth place in the country, and in the year 2012, The name of the new egg net did not appear in the TOP10 list, and the new egg net disappeared together with the wheat net, replaced by Tencent. New Egg Net original CEO Gu Jianching in response to the Beijing business newspaper reporters only said, "This company has no need to talk about."


　　


in fact, during this period, the new egg nets made a lot of efforts, such as the entry of the cat increased exposure and flow, and Alipay to carry out strategic cooperation, but the results are very little. As the marketing staff say, the conservative strategy of the new egg net has become the biggest weakness in expanding the Chinese market. Even last year, the so-called investment of 300 million yuan to join the "6 18" price war and other seemingly radical performance, but also is only the marketing approach, "actually does not have much resources to invest, compared with peers is not at all a level of scale."


　　


will exit the mainland market at the end of the year


　　


's performance is only superficial. The real loss of development ambitions for China's new Egg network occurred this January. Beijing Commercial News reporter exclusively learned that the United States Headquarters from the beginning of the year stopped to China's new egg network, which makes not yet profitable, and never introduced the new egg nets into the weaning orphan. Chen Yun told Beijing Business news reporter that after the U.S. headquarters stopped funding, China's new egg network has been relying on mortgage properties to change money, has been offset by its investment in Jiading storage land, located in Wan Ferry Road and Yanan West Road office. The mortgage of these assets, China's new egg net from the bank to get more than 50 million yuan, as "the final end of funds."


　　


Although the new egg net in the first half of this year has taken a layoff, relocation and other methods to reduce capital expenditure as much as possible, but according to people familiar with the calculation, the more than 50 million yuan will probably only support to this November-December. This means that China's new egg network is likely to drop out of the mainland market at the end of this year or early next year, or to seek the buyers. Earlier, the new egg China has spread will be suning easy to buy rumors, but its Chinese president Zhou Zhaowu denied, said that "in the eyes of the future, there will never be a sale plan."


　　

Although
did not understand the new egg net a few months after the problem, but it is certain that the new egg network has been gradually reduced scale. On the one hand, once in more than 20 cities equipped with the self-logistics team of the New Egg Olin Logistics, the layout has been reduced to Beijing, Shanghai and other 10 major cities, a Beijing Courier said he can only be divided into about 5 orders a day, the Beijing region more than 10 courier staff are so, on the other hand, the size of their stocking is also shrinking. A domestic PC manufacturer to the Beijing commercial News reporter to provide information, the September 2011, the new Egg net is still in a small order, since then there has been no order.


　　


"due to lack of funds, the new egg nets in the warehouse and not too much inventory, and some products even in the user orders, the new egg net to the manufacturers to order, and then issued. This also led to a further decline in distribution efficiency. "Chen Yun said.


　　


, a consumer who lives in Guangdong, said to the Beijing business newspaper that the two items they ordered on June 6 will be ready for sale by June 15 and will be delivered to the hands of 18th.


　　


Headquarters Backyard


　　


2001, China's new egg net and the United States New Egg NET was established, was seen in addition to the United States the most important strategic layout of new eggs. However, in the face of the fate of 12 years after the struggle or will withdraw, American companies seem to be only accepted.


　　


"It's not that American companies don't want blood transfusions, but backyard busy." "Since 2009, the operation of the New American Egg Network has been a problem," Chen Yun said. Prior to that, Fredchang, the Taiwanese founder of the new Egg net, gradually replaced American executives with the Taiwanese team, and the replacement of American executives was the biggest contributor to the new egg net from a start-up company to the second-largest pure E-commerce retailer in the United States. At that time, the new egg net even in the United States by the Union protest, accusing it to hire only Asian executives, not to provide employment opportunities for Americans.


　　

The operation of the
team has led to a gradual reduction in the lead of the new Egg network in the United States. In 2010, when Amazon's sales growth reached 40%, the new egg net grew only 9%. This year, the U.S. new egg net flow is also falling, from more than 300 to 700. The new Egg net recalls a number of outstanding talents and resources for the purpose of defending America's local dominance. "In strategy and resource mix, the new egg must pay more attention to the local market." In the past year, the new egg net has exported a group of American executives familiar with product development to China, but has been repatriated to the United States as a result of Headquarters needs. Said the former marketing staff.


　　


It is worth mentioning that last week, the multinational electric services Platform 4PX Technology Group announced the new Egg network with the United States as a strategic partner to attract Chinese sellers to the U.S. New Egg network. In addition, the new egg China's business-to-business wholesale business has exceeded the consumer retail. People familiar with the situation believe that the new egg network may be in the future transformation of foreign trade dealers or business-to-business platform.


　　


Original title (U.S. headquarters stop blood transfusion at the end of the year or will exit the mainland market)