New website Five steps to create perfect internal optimization

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Highly developed in the Internet today, the establishment of the site has been quite simple technology, in a variety of CMS flooded the network world, the site is particularly easy to build, a little look at some of the construction site tutorial, get an open source CMS program, set a template, a site on the construction of a good. It is conceivable that the website construction is too simple, but the purpose of building a website is to promote, and a new site in the line before the optimization is particularly important, than wait until the site on the line after the revision adjustment is much better. Today to introduce you are my summary of the site before the online five steps to do the skills and experience, I hope to help beginners.

New station on-line first step: Domain Name space choice.

In the process of website optimization, a good domain name and stable space does give a lot of weight to the site. For example, the author has a couple necklace site, I chose the domain name is the "necklace" of the whole spell, the number "5" is "NET" homophonic. For Baidu, such a domain name will increase the "necklace" The weighted value of the word, but in Google's view, this whole fight is no value, Google prefers the word "necklace" English necklace, so in the choice of domain name before it is also to see which search engine you are mainly to do optimization. The choice of domain name seeks to be simple and easy to remember, and to have a certain meaning, the author of another Taobao flagship store site, the original name in the domain selection and did not consider too much, and not much significance, so if you want to optimize the word Taobao flagship store, natural start is better than a good domain name optimization difficult. In addition to the domain name of the choice, a stable to be able to 7*24 hours online server space is also very necessary, many people figure cheap, in order to save money to buy some very bad space, the site is often not open, such a site want to get a good ranking is difficult and difficult. According to my experience, the choice of space must have visibility, although your point, but the stability is still guaranteed, this is your later ranking to engage in the cornerstone of traffic.

New station on line Step two: keyword selection layout

It is a very wrong decision to blindly go online without choosing a good target keyword and related keywords. Keyword layout is an important point of internal optimization, the choice of keyword methods There are many, you can the industry's Baidu Drop-down box words or related search words as the target keyword. Choosing a word that can bring both flow and good optimization is seoer essential skill. CI good, how to carry out a reasonable layout is the most important, for example, my couple necklace site, mainly to create three key words "couple necklace", "Taobao couple necklace" "Couple necklace price", for a small station, home page to do three words is enough, too much words will only make the site become top-heavy, and the section page and content page can optimize and these words related to some long tail words, so that the site to form an inverted triangle, more conducive to the weight of the main station to promote. The key words in the article inside the reasonable layout is also a very important factor, the article page includes the title, the first paragraph, the middle part, the tail paragraph must make the keyword just right cover. For some keyword layout of the details of the technical things can refer to the site and articles, his analysis of key words is very thorough.

New station on line step three: url static processing

Now many enterprise station URL will generally have a long string of parameters, including SessionID, and so let search engines crawl difficult symbols, and these are also the site before the need to solve the problem. We know that the site will have news columns, and these articles will be saved in the database, the foreground will be based on the article ID different call different articles, so there will be dynamic URL exists, in fact, these real pages on the server is not exist, all are dynamic from the database to obtain, Search engine on this kind of link crawl very difficult, and the solution to this problem is to do URL static processing, technical means is to use rewrite rewrite, such as my Taobao flagship store ***.com/shop under all dynamic URL Rewrite, the code is as follows:

[Isapi_rewrite]

# 3600 = 1 hour

Cacheclockrate 3600

Repeatlimit 32

Rewriterule ^ (. *) goods-([0-9]+). html$ $1goods.php\?iid=$2

Rewriterule ^ (. *) list-([0-9]+). html$ $1list.php\?catid=$2

Rewriterule ^ (. *) list-([0-9]+)-([0-9]+)-([0-9]+)-([0-9]+). html$ $1list.php\?catid=$2&sortnum=$3&sp=$4 &ep=$5

Rewriterule ^ (. *) list-([0-9]+)-([0-9]+)-([0-9]+)-([0-9]+)-([0-9]+). html$ $1list.php\?catid=$2&sortnum=$3 &sp=$4&ep=$5&page=$6

Rewriterule ^ (. *) list-([0-9]+)-([0-9]+)-([0-9]+)-([0-9]+)-(. +)-([0-9]+). html$ $1list.php\?catid=$2&sortnum=$ 3&sp=$4&ep=$5&sq=$6&page=$7

Rewriterule ^ (. *) list-(. +)-([0-9]+). html$ $1list.php\?sq=$2&catid=$3 [L]

New station on line fourth step: perfect construction of link structure

A new site in the beginning of the first line generally do not have enough content to enrich the site, even so, in some links to the structure of the processing to do perfect, as to the content of the anchor link in the early stage without content can not be considered. For example, in the location of navigation to do a good job breadcrumbs navigation, the latest articles, related articles, and so on, the details of the grasp to deal with. Many of the site's link structure is too vertical, a good site structure should be flat level trenchant. Breadcrumbs such as "couple necklace net > couple Necklace Info > Article title" This interesting occurrence of the term "couple necklace" to increase the keyword density. As for what the navigation and so on is purely fallacious, and does not have much effect, and recently in the "net" and "Catch donkey Net" This news incident, net in order to "catch donkey net" this word to do up, unexpectedly at the bottom of the home did "catch donkey Net" this link to net home page, just imagine, this link will be calculated as a reverse link? is really a superfluous act.

The fifth step of the new station line: Broken chain detection and robots writing

I think a site before the on-line very few people to check the broken chain problem, this is a very serious problem, so in my article on it as an important step. Link is the spider Crawl Channel, for the spider broken up to build a crawling site all the pages of the path is the necessary skills for each site optimizer. Link detection for spiders to create crawl Site page path, the site's broken chain detection can be used Xenu Total station link scanning tool. Another is the writing of a robots, in order to enhance the spider's crawl efficiency, not to improve the ranking of the page or meaningless pages with robots to block out, such as some "contact", "about Us" and so on the list of no substantive help page. In addition, the site's XML map and HTML map creation is also necessary, these are the work before the line.

Through the above five steps to an upcoming online new site for initial optimization, will make your site in the later optimization process to achieve a multiplier effect. This article is my couple necklace This small station optimization summary, also hope that some help for beginners, I will not be honored. QQ 704587317, by the couple necklace www.xianglian5.com Original, Welcome to reprint.