Nine drilling network CEO unveiled the net to buy fake diamond shady advocacy industry norms

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February 18, Sohu it from nine drilling network general manager Chen Chen learned that nine drilling 2008 years of sales of nearly 70 million yuan, this year will be over billion. In addition, Chen also uncovered some lawless elements of the net lapse diamond, and launched a jewelry online sales industry specifications

Good cash flow is easy to "winter"

According to Chen, nine drilling 2008 years of sales of nearly 70 million.

"Because the company is still in the expansion period, is not yet profitable." "But it is confident that the company's future development," The sale of diamonds is more flattering than Dangdang's model of selling books, 2009 sales will exceed 100 million yuan. ”

Speech in time to the economic crisis to enterprises to save costs, reduce spending matters, Chen said nine drilling nets are not affected. "Our cash flow is good, at least for 2 or 3 years, and then a new round of financing will be launched." ”

It is understood that February 2008, nine Diamond has won a round of 10 million U.S. dollars in venture capital, investors are TDF (Kleiner), Rapaport Group, qiming Venture and treat the group. Among them, the Rapaport group is the world's largest diamond business-to-business, its diamond price list as the global Diamond pricing international standards, is conducive to the nine diamond direct access to global diamond first-hand information and sourcing, thus having a unique cost competitive advantage. Kleiner and Qiming venture investment, is to invest in the United States industry in the first two Diamonds E-commerce VC, the Qing Branch group is the Chinese VC list of the makers.

In addition to a good cash flow, Chen said that low prices, good service is another big advantage of nine diamonds. According to its disclosure, nine diamond as the Belgian/South African top diamond wholesalers, skip layers of intermediaries, direct to consumers, with quality diamonds than the market price straight 30%-50%. "Why can it be cheaper than others?" Mainly is the pattern is different, the traditional shop pattern walks a high cost route, implements the many stores chain store. Rent, decoration, labor, inventory, management costs, and so expensive, easily tens of millions of yuan, and nine diamonds do not have this link. In addition, nine drill most customers online ordering, users if the online ordering a bit uneasy, you can also go to the experience shop to see. Relatively speaking, this is also an advantage. ”

Opening the net to buy fake diamond shady advocate industry standard

According to Chen Chen, a few days ago in the jewelry industry to participate in the internal meeting, nine drilling network launched a jewelry online sales industry norms.

In addition, Chen also uncovered some lawless elements net lapse diamond some shady. "There are a lot of tricks in this, they usually have two ways." One is a false certificate, authentication certificate must have at least national standards, some regional standards, university standards are not authoritative, our products also support the International standard GIA; the second is to use the concept of the alternative, such as advertising said a 2-carat diamond ring, it did not express the 2 carat is the weight of the diamond itself, consumers are easily fooled. ”

Chen said that because diamonds in China for 10 years, the majority of the knowledge of diamonds lack of understanding, information asymmetry is the cause of false diamond breeding. In addition to the Internet, often criticized TV shopping is also a fake diamond active site. "The establishment of jewelry online sales industry norms is imperative." ”

With the increasingly sophisticated Internet environment, online shopping has developed rapidly in recent years. Relevant data show that the 2008 China online shopping market turnover of the first time to break through hundreds of billions of dollars, reached 120 billion yuan, an increase of 128.5%, compared with last year up nearly 40%.

Last year, the national jewelry industry total sales amounted to more than 170 billion yuan, diamonds accounted for 30% of the share of more than 50 billion, and similar to the nine-diamond business enterprise sales volume of 500 million, plus the Consumer-to-consumer part, currently accounted for the total sales of 2%.

The U.S. network diamond sales market is more mature, the market share of the first Blue Nile (bluenile.com) has been listed. Its annual sales reached $450 million trillion, accounting for about 10% of the U.S. online jewellery market, 0.5% to 1% of traditional sales. Chen said, bluenile only shop, so the nine drilling in the domestic "Network + Experience shop + online" model more suitable for the domestic market, there will be a good development space.

It is reported that the current nine drilling online experience shop has 7, covering 5 cities. "The future will be in 15 provinces and cities to open experience shop." "said Chen.