Nine tours announces 2.0 strategy to give CP more autonomy

Donews Game March 17 News (reporter Sun Yongli) Nine tour announced Platform 2.0 strategy: The initial completion of Ali resource integration, distribution capacity is not clear, but it is worth looking forward to. At the same time, the new strategy in the rating, data opening, marketing, operations and other aspects of the more conducive to attract small and medium CP.

Platform 2.0 Strategy

According to UC vice President Lin Yongsong, the biggest change in platform 2.0 strategy is the change of open ability, mainly embodied in the cooperation mode and open content two aspects. In the mode of cooperation, the CP should be changed from passive cooperation to active participation, giving CP more autonomy. For example, the CP determines the operating rhythm.

In terms of open content, nine trips will make three changes: 1 using dynamic ratings and data opening, that is, to open game data to developers with the final rating results. 2 marketing preheating, Word-of-mouth Open, that is to provide marketing advice to CP, player opinion leaders and other resources. 3 operation activities by the CP decision, nine tours to organize the overall operation of the platform. 4 Open User Services, such as nine visit nearly 20,000 games Guild and other resources.

In addition, the nine tour also launched 4 specific measures: 1 free Aliyun service. As long as the game product before commercialization or the project stage, CP can apply for Ali's game cloud. 2 new free new tour test service. CP Cocoa itself in the developer background to submit test requirements, completion of self-service testing services. 3) for personal studio, to help solve the company's qualification declaration, version number supporting services. 4 for single game to provide more traffic resources than ever before.

Lin Yongsong said that while giving CP greater operational flexibility, the nine-trip will focus more on the expansion of platform resources and the improvement of platform operation capability.

To this end, nine tour and Aliyun announced the introduction of "billion support program" to provide a value of 100 million yuan of cloud service resources and related service support, the amount of support fund from 6000 yuan, up to 1 million yuan, for the purchase of arbitrary Aliyun products.

Ali's resource potential remains to be seen

Through the above introduction is not difficult to see, nine tour Platform 2.0 strategy mainly solves the demand of small CP. For the nine tour, in attracting more CP, but also for the platform to bring more hand-travel products. Of course, it is not difficult to imagine that the above measures will gradually be replicated by other channels, learning.

For large distributors and developers, they already have some resources and capabilities, such as testing user import, marketing, etc., therefore, the new strategy to attract them is not the above preferential policies and measures, but the distribution capacity of how much increase, that is, traffic. Nine tour in the conference officially announced to Ali Hand Tour business integration has been preliminarily completed. More worthy of concern is that the integration of Ali resources of nine tours in the end can burst into a lot of potential.

Lin Yongsong said that, in addition to UC Browser, nine travel network, nine mobile app, nine travel community of these original resources, nine tour will also be Taobao, Alipay, God horse search, such as multiple users of the mobile portal support. At present, nine tour has been registered mobile phone Taobao and Alipay wallet. This will allow nine tour to expand the light net swims the user better, make the user source more diverse.

In addition, Lin Yongsong stressed, do not focus too much on the flow, product quality is fundamental. In 2014, UC divided the partners into more than 900 million yuan. The figures for 2012 and 2013 were 100 million and 300 million respectively. Finish）