Nokia Conference High and low end full cast net end before pushing WP new

Source: Internet
Author: User
Keywords Nokia
Every reporter Chen Weilin from Shanghai into the embrace of Microsoft Windows, at the same time, the face of the Life-and-death of the Nokia has not given up "pro-son" Symbian and other proprietary systems. Nokia held its NokiaConnection2011 conference in Singapore on June 21.  At the meeting, Nokia introduced the Symbiananna system, Nokia dual-network S40 mobile phones, as well as the latest Meego system mobile phone N9. As for the development of the windows, Nokia South East Asia sales Vice President Neilgordon said at the conference that the current cooperation between Nokia and Microsoft is underway, but progress is still relatively slow.  Gordon said Windows will be listed in the four quarter of this year and will be shipped in 2012. Meego New N9 released in the Nokiaconnection conference, Nokia released Nokia, Nokia and Nokia three S40 mobile phones, the main cost-effective.  Among them, Nokia is Nokia in one months launched the third dual sim phone.  It is reported that three mobile phones are expected to be listed in the three quarter of this year, the retail price of Nokia and Nokia is estimated to be about 75 euros (about 695 yuan), Nokia estimated retail price of about 80 euros (about 741 yuan), it can be seen that the low-end market in Nokia's layout in the strengthening  Nokia also announced the latest operating system version of the Symbiananna, the current N8, C7, E7 and Nokia and other Symbian3 system of mobile phones in July can be free updates, and subsequent shipments of mobile phone products will be directly using the Anna version.  The announcement of Anna's system details did not differ much from what was released this April, with the main renovation of the icon interface, the addition of a vertical QWERTY keyboard, and the strengthening of the social system. Compared to the Anna system, the exposure of Nokia's new N9 is more noticeable. N9 is Nokia's second Meego system phone, with innovative design concepts-sliding operations instead of primary screen keys, and the latest wireless technology NFC (short-range wireless communication technology).  However, the conference did not disclose the timing and pricing of N9. Analysys International believes that Nokia launched N9 at this time, is to try to diversify the development of the route, with Meego test water market to seek a turnaround.  However, Analysys International analysis said that the current mobile terminal operating system is fierce competition, Meego ecological circle Construction is not perfect, the future development prospects are not clear. From this nokiaconnection Congress can be seen, Nokia for its own system Symbian and Meego still attach importance to. Nokia's CEO says it will launch more than 10 new machines with Symbian operating systems in the next 12 months, and will support the system for at least 2016 years. According to Neilgordon, Nokia will launch windows in the year. What will Nokia do for the two main product lines of Symbian and Windows? In this respect, Nokia, director of product management and services marketing in China, said in an interview with the Daily economic news that Nokia's cooperation with Microsoft would be "slow work out malt", and that Symbian and Windows two operating system platforms would coexist within Nokia for a long time.  As for the two major product lines of the specific partition strategy, leaves no answer. The smartphone market is lagging behind Samsung, a report by the Japanese securities broker Nomura said Samsung would overtake Nokia as the world's largest smartphone maker this quarter, ending Nokia's 14-year monopoly in the smartphone industry.  Nomura also points out that Apple will overtake Nokia as the second-most smartphone market by next quarter, and Nokia will be in third place. In the mobile phone industry, smartphones are seen as important profit-making weapons, and their contribution to profits is considerable. Nokia and Motorola sold about 12:1 per cent in the third quarter of the 2010, but only about 6.9 times times the latter's net profit, according to a 2010-2011 survey of China's mobile phone market.  By this calculation, a Nokia mobile phone contribution to the average profit of 6.8 U.S. dollars, and a Motorola mobile phone average profit of about 12 dollars. At the start of 2009, Motorola began to focus on Android smartphones after years of huge losses, with the company now completing its split and successive quarterly earnings. May 31, Nokia slashed its sales forecast for the two quarter (only to balance its profits) and cut its operating profit margin for the year 2011, after a number of institutions saw its stock rating fall by 14% per cent on the day  To 7.02 dollars, and the June 9 closing fell to 6.23 dollars, the lowest in history. Nokia's share of the high-end handset market has been squeezed by Apple and Android, and is under threat in the low-end market.  According to the above-mentioned research report of the media consultancy, Nokia 2010 mobile phone Sales for the year 461.3 million, the market share fell 7.5%. Elop's layout is undecided June 9 afternoon, Nokia announced CTO Richard for personal reasons for temporary separation.  According to media reports, green leaves Nokia, probably because of the company's strategy is not agree. In fact, since last September, Nokia's new CEO Elop from Kallasvuo to take reins, Nokia's personnel in the regional market has been shaking repeatedly: last September, Nokia Executive vice president, the head of the smartphone business Ansi Fanyoki announced the departure; at the end of September, Nokia, the UK and Ireland regional general manager Mark Loraine, said in October, Nokia announced the world's top job cuts of 1800 people, mainly related to Symbian smartphone platform openThe Department, the service department and some functional departments; late last year, Deng Yuan Yun, vice-president of Nokia China, which has made a significant contribution to Nokia China, left the company in June, when senior vice President Liang Yumei, who was in charge of Nokia's big China, South Korea and Japan operations, resigned. After detailing the company's strategic plan to compete with Apple's iphone and Android smartphones in Europe and the US, he shifted attention to Asia to counter Samsung and China's ZTE.  Asian markets are the world's second-largest smartphone market, with analysts predicting growth in Asia expected to surpass 40% in the next 4 years. According to Nokia's plan, the Windows series will not be listed until 2012, before its smartphone market share will be further eroded by Android and the iphone. If you are pinning your hopes on Microsoft's next-generation mobile operating system WindowsPhone8, the future will still face a lot of uncertainty. While Microsoft's new touch-interface system may help Nokia launch innovative Tablet PCs, Apple's ipad users will be an absolute headache for Nokia in two years.
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