Now, maybe it's a good time to take a place.

Absrtact: October 30, Wang Ticheng Marketing director of the market came to Pinggu in Beijing. With him there are many small and medium-sized technology companies, they have received the invitation of Beijing Pinggu District Government to understand the investment environment in Pinggu Pinggu District Deputy Secretary, Chang Zhang Jifao said,

October 30, Wang Ticheng Marketing director of the market came to Beijing Pinggu. With him, there are a lot of small and medium technology companies, they have received the invitation of Beijing Pinggu District Government to understand the investment environment in Pinggu--Pinggu District deputy Secretary, Chang Zhang Jifao said that if the investment in Pinggu, according to the status of tax, can be different levels of government incentives-including the return of business tax, income tax, VAT and land value-added tax. Zhang Jifao even promised them that if any company was willing to invest here and that the registered capital reached a certain level, the Pinggu District government would be willing to provide free housing for its employees.

These are not cases. Many companies are committed to a certain level of investment, can occupy some land resources, such as Alibaba outbound interested in Chengdu to invest 1 billion to establish a Western logistics center; around Chengdu, Jingdong Mall Board chairman Liu (Micro Bo) openly said to build a 200,000 square meters of logistics warehousing center, Start next March and finish by the end of the year.

A person familiar with the matter said the original E-commerce company was easy to take, but the price has risen sharply recently. Now the land price of a first-tier city varies from a hundred thousand of to five hundred thousand or six hundred thousand per acre. Some of the fast-growing business e-commerce companies take the land, even in the remote areas, and they are not mistaken, either to build warehouses or to be unwilling to miss the government's policy opportunities.

But in the long run it's a good deal-land is always a scarce resource.

It's time

Continuous macro-control policy to the national land market significantly cooling, the latest statistics of the housing index, the first three quarters, the national land market housing use to show the trend of the total price, the national land sales overall floor price from 1276 yuan/square meters down to 1085 yuan/square meters. BEIJING, Shanghai, Tianjin and other ten cities in the first three quarters of the previous quarter land supply fell by 23%, turnover reached 25%, far higher than 133 counties on average down 11%. Among them, the supply of Tianjin, Wuhan and Hangzhou decreased by as much as 51%, 41% and 38%--now, perhaps a good time to take the land.

Which of those tech Internet companies is not holding a large amount of dollars? With 3.2 billion-dollar Tencent, the pocket of the 1.7 billion-dollar NetEase, the account of the deposit of 1.5 billion U.S. dollars Baidu, Alibaba and so on.

Search giant Baidu has projects in Shanghai, Shenzhen, Guangzhou and Beijing, and is now planning to buy large tracts of land in the development zone, a person familiar with the matter said. Shanxi Yangquan government to Baidu a large area, where Baidu set up a data center, mainly to do cloud computing, deployed a lot of servers. In Shenzhen, Baidu also has two buildings have been started, are super high-rise buildings, mainly to the building of Baidu employees, of course, if Baidu own use can also be leased outside.

On this information, Baidu company admits, at present, Baidu has reached cooperation with Beijing and Shanxi province, in Beijing also Zhuang economic development zone and Shanxi Yangquan Building Cloud Computing Center, and is actively promoting the "open cloud" plan to provide users with equal, convenient search services, and to help Third-party enterprises to effectively reduce research and development and operating costs.

This newspaper in the public data found that Baidu had previously spent 126 million yuan in Shenzhen to buy a 8248.2 square meters government land transfer. Baidu's explanation is that in 2010, Baidu has signed a cooperation agreement with the Shenzhen government in Shenzhen to invest in the construction of the international headquarters, South China Regional department and Research and Development center, and further strengthen the industrial cooperation with Shenzhen.

In fact, Tencent's investment in fixed assets over the past two years has soared in earnings.

Tencent 2010 Annual report showed that the total illiquid assets in 2010 amounted to 10.456 billion yuan, an increase of 140% from the previous year. Among them, the total fixed Assets investment project amounted to 3.293 billion yuan, grew 30.8% from the previous year, the construction project invested 387 million yuan, grew 266% from the previous year, the investment property amount was 37.23 million yuan, fell 45% compared to the previous year. The investment in land use rights was 230 million yuan, up 551% from the previous year. Tencent in the cash flow of investment activities in the purchase of fixed assets, construction projects and investment in the property of a total of 1.488 billion yuan, compared with 2009 789 million Yuan Rose 88%.

Ye Ying, assistant general manager of Tencent investor Relations, said Tencent had invested in properties owned by the company and did not invest in real estate. Tencent's business is booming, and one of its own buildings is planned for every business unit in the future, a Tencent employee said.

Sohu Chairman Charles Zhang is also considering whether the opportunity for the company to solve some office space problems, the main consideration is set in the two or three-line city.

In fact, Sohu in February 2007 in Zhongguancun with 34 million U.S. dollars to purchase 18,625 square meters of office space. August 2009, Sohu's listed company Sohu Tour and in Shijingshan District cost 33.4 million U.S. dollars to purchase 15,000 square meters office space; in 2010, Sohu invested 120 million U.S. dollars from Lenovo Finance Branch to buy land building; in August 2010, Sohu swam and invested 150 million dollars to buy the building for office. In addition, Sohu and Sohu swim in Beijing, Tianjin has rented about 10,600 square meters of housing to accommodate the increase in staff, in Shanghai, Guangzhou and other land.

In addition to doing office, for business to take the land is also a few.

Nine City Group reported that the nine Cities Group has entered the development zone, the group as an e-commerce industry environment operators and integrated service providers, will build more than 100,000 square meters of nine city also Zhuang e-commerce industry Cluster Park. The company is trying to provide integrated industrial chain infrastructure and physical environment, technology integration, electronic payment and related operations, integrated marketing and other one-stop solutions for e-business SMEs and entrepreneurs, including attracting small and medium-sized e-commerce companies and entrepreneurs.

In October 2011, Amazon China announced the opening of the Logistics Base located in Huaqiao Economic development Zone, Kunshan, Jiangsu province. It is currently the largest and most advanced operation center of China's electric business, with world-class automated packaging lines, advanced order Processing system, with the Amazon in the United States, Arizona, State, Phoenix and Tokyo, the use of equipment systems exactly the same, an area of 120,000 square meters.

Wang Hanwa, president of the Amazon China region, said warehousing logistics is the key to the sustainable development of E-commerce. Amazon China began early in the warehousing and logistics investment and layout, not only for the operation of the center of Investment and construction, but also to ensure that its operational capacity to achieve the best level.

However, such an important warehouse logistics center, none of them were bought, and all of it was rented by Amazon China from local governments, using the "5+2 structure: Amazon signed the lease agreement in the first five years, and then decided to renew it after five years--so that Amazon China will take control of the initiative in two years. Then according to the company's E-commerce development decision to and Kunshan Huaqiao Economic development Zone to renew the lease, or expand.

In Wang Hanwa's view, the companies that buy land are somewhat off the main business, and that's not what e-commerce companies should do. At present, Amazon China does not purchase any real estate and properties in China, including the current Tsz Yun Temple Bridge Office, all the department is rented.

However, Sohu board chairman and CEO Charles Zhang is looking for a new place to buy the opportunity. In Zhang's view, the company's development is too fast, and the two-year rent rose too fast, if the company is not bought in advance Sohu Network building, only the increase in government rent will cause a lot of costs, can not control. And he considered more than a little, that is, Sohu employees are in the vicinity of Sohu network to buy a house, the company moved not only is the company's own loss, the staff is too irresponsible.

Zhang admitted that the purchase of land is mainly to meet the needs of the company's development, but he is not shy of buying land building can be profitable. In Zhang's view, Silicon Valley is a light company, growth is too high and staff expansion is very fast, the most important thing is talent and creative products, real estate appreciation is slow. In China, urban expansion makes the asset appreciation too fast, resulting in rent rise too fast, in addition, the lack of rights and interests of the protection of the company in the rental adjustment process in the disadvantage, and if the company can not afford too fast rising rents, frequent relocation will also bring great fluctuations to the company's operating and staff psychology. This has also created a different choice between Silicon Valley and Chinese technology companies renting and buying houses.

Charles Zhang admits that buying land by Chinese technology companies will be a long-term trend.

A senior personage in the real estate industry says early years is the government in order to introduce industry, some storage plots will be very low price transfer, but now E-commerce companies to build warehousing logistics too much, good plots have been taken almost, prices have risen, but in the long term land or scarce resources, They can also talk to the government about price subsidies and tax rebates, so they are worth the money.

"Default In-Laws"

Conventionally, the land that can be taken from the government is generally divided into 10 levels.

First-level land is the most expensive, the benchmark land price of 7214 yuan per square metre between 9755 yuan, the tenth level of the ground value of the soil in 143 to 260 yuan per square meter. and the actual price of each plot includes another part, is the floor of the gross land price (that is, the floor of the gross premium refers to the land level, in the average volume rate of the conditions, the government charged for a certain purpose of the statutory maximum transfer of the year period of land transfer, the municipal infrastructure supporting the construction costs of the average floor price).

The land sold by the government is priced mainly for four purposes: commercial, integrated, residential or industrial--which is the cheapest industrial land. This means that if a company takes the land as a commercial land, the price should be the most expensive. The land used to build storage is one of the industrial fields, but now the storage site is one times more expensive than the average industrial land price.

According to an executive involved in a company's land, many companies are taking the land in the name of industrial land, but they have to change their use after they get it, and some even travel.

The way in which individual companies take the land is also very special: by "Trick and treat", the government will return the companies with various subsidies once the land is taken.

The insider said there was a risk of a "trick-and-shoot" because the companies that had invested upfront might not be able to get it. But the government can tailor them when writing tenders. It is understood that some companies have been in Haidian, a level of development.

According to the person said, according to the provisions of our laws, generally by the government "three-way" of the preliminary work, but now the government will be demolition and other early work to the developers, which is why developers will have disputes with relocated reasons. And when the government wants to give to whom, it will let the other party to the land before bidding work, the completion of the three-way land, the land into a net, and then carry out strokes to hang. Now let a technology company enter, indicating that the Government has the intention to the Haidian land to the technology company.