Absrtact: In the process of intelligent hardware rising, it is usually two kinds of products, new category or traditional product intelligent reengineering, hand ring/glasses is the former, while projector + TV box mode is the latter. Since this year, especially after a heat wave in the World Cup,
The emergence of intelligent hardware, usually two types of products, new category or traditional products, intelligent recycling, hand ring/glasses when the former, and "Projector + TV Box" mode, is the latter.
This year, especially after a heat wave in the World Cup, has led to the emergence of many such products, and the nut G1 is one of the alternative and counter attackers, it is a coincidence that the "nuts" and we are doing the "nut Cool Play platform" hit the name, in addition to this episode, Nut G1 in the experience does have a lot of surprises.
G1 behind the star investment background
Nut G1 is the launch of Fire Music Technology, the company is located in Nanshan District, Shenzhen, founded by Hu Zhenyu and other people, this September launched the transition products, the use of Texas Instruments DLP projection Technology Smart home Theater. This should be a relatively simple entrepreneurial story, the difference is that its investor background.
Recently released news that the Fire music technology has won a 60 million yuan a round of financing, by Fortune Investment, IDG Capital, STARVC joint investment, which STARVC is the "Ningquan, Li Bingbing, xiaoming" Three star investor partnership components investment Company.
Experience several typical design and functional differences
Back to the product itself, recently opened the box to experience the NUT G1 products, compared with similar products, see the team a lot of different product thinking. For example, the following three points are quite impressive:
Round shape
Nut G1 uses a lot of "metal" elements, such as the surrounding metal mesh box, and the top of the drawing disk panel. So the first eye has a strong sense of technology, the overall round shape is very much like we heard many years ago, the CD machine amplification version. Its size is 219mm diameter, high 60mm, weighing about 3 kg.
This analog CD machine feeling of the round shape in the product design is a very good choice, but also for the rear speaker design, leaving enough space. Around the entire "disk" front is the projection module, the back is the area of the interface, the top is a large switch button around the same time a circle of lights.
Second, enhance sound effects
If you want to give the nut G1 one of the biggest features and highlights, at least I will choose the sound effects. Traditional projector and projection TV is the common rib is the sound effects, of course, there are congenital reasons, limited by product space design, in the speaker is difficult to have too many articles to do.
See G1 round shape so that "two wings" space can be more play, nuts G1 90° diagonally around the distribution of 4 independent speakers, the sound structure is said to be "the father of Chinese gall machine" Zengdejun fencing design, and finish tuning work.
In about 30 square meters of space within 4 people to view the shadow, as long as the selection of a white wall, projecting 100~150 inch of the screen, bass vigorous, at the same time has a strong surround sound, visual and auditory double bonus points, so that the projector-type cinema products, really have a better experience than television.
Third, remote control experience
Another impressive place is the "Flashlight" remote setting of Nut G1, a colleague who has experienced it, saying that this is the best remote control ever used.
Mainly in several aspects have a better idea, 1 is the front can be telescopic two-level knob adjustment button, pull out after can be used to adjust the diagonal, by rotating the way to adjust, more operational. When you press back down, you can rotate the adjustment volume.
2 is joined by the five-bit rocker button with flashlight-type grip mode, together with the choice of operation is very convenient. 3rd, this flashlight-type remote control can switch to the empty mouse mode, the cursor appears on the screen, you can make a quick choice. Of course, the NUT G1 is also equipped with a regular remote control, but we are basically useless.
Iv. Visual Experience
Theoretically, the projection product can be cast depending on the distance between you and the curtain, but there is also a limit to meet the experience. Nut G1 used Mstar918 Four nuclear chip, this chip on some 4K TV, the use of LED light source, the nominal brightness of 1800 lumens, can be used 30,000 hours.
The visual performance can be achieved is maximum 300 inches, output the highest support 1080P resolution video, can play 3D video. Actual experience to see, in the indoor all dark environment, and watch TV screen difference is not small, just if in the daytime, if the sun is strong, the screen will be darker, but in terms of "attributes", the NUT G1 has reached a flagship "projection TV" configuration.
How are systems and content differentiated?
The nut G1 has a good effect on my design and functional experience, but how is the content and system differentiated? Under the influence of the SARFT on the box and other products, the normal channel of the box products can only choose to have video license plate broadcast control platform, nut G1 choice is and mango TV cooperation, from product packaging to logo are embodied in this element.
At present, several broadcasting and control platforms in China are CNTV, music, Mango TV, etc. it is hard to say who has the advantage over who in the video resources, currently in the TV manufacturers, Samsung LG is also using Mango TV video source, browse its resource pool, an obvious advantage is that Mango Taiwan's entertainment and other content more rich. At present, the category is very complete, personally, comprehensive arts, documentaries and so on should belong.
On the system side, the nut G1 is a highly customizable Android system with a strong scalability and a "nut store" App Store that downloads more games and apps, including early childhood education, online shopping, popular games, life information and fashion entertainment.
Can you reverse the TV screen?
The projection TV is now more and more, and the accepted user has been more. At present, the biggest experience difference from television products in the larger visual area, nut G1 to make up for the weak sound.
At the same time, in the price ratio, the nut G1 also has a relatively large advantage, the current publication of the price of 2399 yuan only ordinary 50~60-inch TV price half.
Fire Music Technology is the goal of "terminal + content + platform + software", at present, look at all aspects have a certain foundation, which in the end of the Kung Fu and show the bright spots, content and platform there is more space to exert force.