Ocean property takes the lead in diving property prices

Ocean side North Run park owner Chen (alias) is still very excited. "The same period or even the same type of property, years ago or 25,000 yuan/square meters, after the year became 21,000 yuan/square meters."　　"What excites Chen is not only that she bought a high price, but also that her first payment was raised from 20% to 30%, and that even the interest rate concessions that were originally available were suddenly gone." The contradictions were intensified in the last Saturday.　　March 5, more than 50 owners gathered in the ocean side of the sales office to express the protest. The original wait-and-see market deadlock, by the ocean side of the price leader to break. The incident caused a stir in the real estate industry.　　To the surprise of developers, prices have come so fast and so high-profile.　　The three days in the whirlpool of ocean price reduction either beforehand or afterwards, the decision of the first-ocean side to cut prices is "difficult" and has a considerable impact. March 4, the ocean side of the North Run Park two project 8, 9, 11 building opened, and launched the entire paragraph 83 percent, loans 84 percent discount, the average price of about 21000 yuan/square meters, the lowest prices or even 19000 yuan/square meters. The last issue of the opening price of 25000 yuan/square meters, the minimum price reduction of 4000 yuan/square meters.　　and the regional sale of Beijing Xintiandi and other projects mainly, the average price is more than 26000 yuan. March 5, part of the early 25,000 yuan to buy property owners, request "check-out." On the one hand, the owners think that the ocean should be compensated for its price reduction, on the other hand, because of the previous commitment to the CAP time from last December to this May, and the sudden introduction of eight new countries, many people face the pressure to increase the first payment, and not enjoy the loan rate concessions.　　The owners of the group asked to check out of the ocean in the event of two consultations with the ocean side. March 6, according to insiders revealed that one side of the North Run Park opened three days, has sold 60%.　　Meanwhile, the sales rate of the Vanke Changyang Peninsula Project, also opened on weekends, is only 63%, ending its five consecutive "daylight" phenomenon. "The current environment of the real estate industry is facing unprecedented challenges for consumers, governments and developers," the company said in a response to the media.　　As a company dedicated to becoming a "reliable partner" of all stakeholders, including customers, we express our understanding and respect for these owners. Unlike the 2008 drop-downs, the owners who asked for the check-out were not supported by public opinion.　　On Sunday One, the Chihu on the price of ocean-going real estate was forwarded 1715 times, commented on, and most commented that it was a sign of a price cut in the market, but the logic of the owner's protection against prices was not worth supporting.　　Chen said she was the victim of this policy change and Price Reduction act as the first set of needs.　　Is the price of ocean-going property led by the public price cuts, like 2008, just the beginning? The company decided to lower prices because they were too pessimistic about future market expectations andHeadquarters requires the project to be sold at more than 60% in the opening week.　　Afterwards, "They believe that the company's continued operation and sales are particularly important this year, compared with the possible damage to the brand," said a person close to the Sino-ocean property, and the prospect of Sino-ocean Real estate was more pessimistic than the opening of the Vanke Changyang Peninsula, the first ballet rain and Yue projects. In addition, the Sino-Ocean real Estate related personage discloses, the first price reduction does not accord with the usual low-key ocean style, but loses the COSCO group This enterprise background, as the listed company's ocean performance appears especially important. "has been known as Beijing and the Bohai Sea, the largest developers of ocean-going property, this year's business mission has been related to its boss in Beijing position."　　"The person said. It is understood that since 2004, Ocean for 5 consecutive years in the Beijing market ranked first.　　But last year, on the one hand by COSCO International withdrawal pressure, on the other hand, because Beijing Vanke, Beijing Poly and Longhu real estate impact, Ocean failed to keep its Beijing boss status. Before the Spring Festival, a low-key reception of some media forum, ocean real estate President Li Ming said that 2011, the ocean still does not give up expansion plan.　　Therefore, after the introduction of the new state eight, ocean real estate still spent heavily in Shanghai to take the land. According to a new offshore disk project insiders said they originally planned to require headquarters to reduce sales, but was directly rejected. On the project's recent opening report, the leaders of ocean-going property have firmly stated that this year's sales target will not change.　　This has put pressure on the project insiders. It is the top policymakers in the larger markets that are more nervous than the market performance. Reporters from another internal channel learned that in the near future, including Vanke, Fuli, Cosco, Citic and other senior executives, such as the Housing Enterprise Mister Party, these leaders will reveal a more pessimistic view of the future market, and agreed that the restriction policy will be long-term existence. Li Ming is one of the most pessimistic.　　He believes that the current seemingly draconian regulation will make more than half of the developers face survival. Pan Shiyi, chairman of Soho China, recently said on Weibo that it feels that everyone is "panicking" about the market.　　Ren Zhiqiang said that more stringent regulatory measures will also be introduced.　　After Cosco first broke the deadlock, a wave of prices is due to drop to the freezing point of the early arrival. According to the Beijing Real estate transaction Management Network data, 2011 Regulation (January 1-February 16), Beijing residential Average daily contract volume of 348 sets, and last week despite the recovery in volume, but the daily average transaction is only 160 sets, less than half of the former regulation.　　and March 6, Beijing's residential transactions only 51 sets, almost to the freezing point. Ning, deputy general manager of Jahau agency, said that the purchase limit at least directly intercepted more than 30% of the purchase demand in the market, and some buyers have produced a look at the future outlook.　　So, buyers, developers once again entered a new round of game cycle. "Most of the new listings in Beijing in March have taken a production approach, no longer aggressively absorbing potential customers,The ratio of listings to real buyers is close to 1:1 each time it is launched. In the housing market, the quantity of supply and demand tends to be balanced, before the control of hot items a room difficult to find the situation is initially reversed, the phenomenon of daylight is basically not present. "Beijing Zhongyuan Market director Dawei analysis that, although the Sino-Ocean project only supplies 300 sets of listings, but for the regional market dominated second-hand housing transactions, the impact is very large." In the housing price stimulation, psychological price will be significantly reduced.　　The effect of the third regulation in 2011 will gradually begin in the suburbs. According to the Jahau agency in the early March in the sale of real estate research shows that Beijing has 35 real estate has a different degree of discount promotion phenomenon.　　Fangshan Green New will go to the annual average price of 15,700 yuan/square meters of huxing, the latest issue of the opening of 14990 yuan, and has discounts and direct reduction of concessions. According to the GF Securities Survey, some cities due to limited purchase of customers accounted for about 30%, if coupled with the wait-and-see customers, some of the early stage of the sale of more than 50% will disappear. They argue that the negative effects of buying restrictions will gradually emerge in March.　　21st Century Real Estate Group marketing director Lin Lei that most developers have existing funds to support until June, but after three quarters, more developers will have to join the lower price camp.　　March 7, Wanda Group chairman Wang also said in the two sessions, the restrictions on the introduction of the policy, the second half of the expected price will enter the lower passage, and at least for more than two years. It is clear that this first price reduction by the ocean side is already the start of the operation. Responsible Editor: NF045